Illustration of protecting polar bears-how to protect penguins and polar bears

Why do cans of coke now have polar bear icons? This is a public welfare activity to protect polar bears, and Coca-Cola changed clothes to promote public welfare.

As far as Coca-Cola is concerned, the polar bear is not just a stupid Arctic overlord. This lovely animal has been advertised in Coca-Cola for many times, and even became one of the important reasons for its popularity all over the world.

The image of polar bear first appeared in the print advertisement of Coca-Cola in France in 1922, and then appeared several times. Until 1993, Coca-Cola Company was faced with the situation that advertising lost its originality and fell into a stale situation. They found CAA, a famous think tank company in new york, and with their help, they launched a series of advertisements of "AlwaysCoca-cola", including 27 advertisements with different design styles, aimed at different target consumers. One of them, Northern Lights, is even more impressive: on the polar Iceland, a white polar bear walks into a group of relatives and sits quietly, as if waiting for something. Suddenly, the sky was shocked by a bright aurora. The polar bear raised the Coca-Cola bottle in his hand and drank it in one breath, giving a sigh of satisfaction of "mu ~ ~", revealing quite a lot of "ah". The polar bear in the advertisement is an animated image close to the real animal. Since then, it has become the most popular symbol of Coca-Cola.

In the next few months, these polar bears have a new mission. The beverage giant cooperated with the World Wide Fund for Nature (WWF) to help it raise millions of dollars for polar bear protection projects.

Speaking of the origin of this cooperation, PioSchunker, senior vice president of integrated marketing of Coca-Cola Company, revealed that MacGillivrayFreemanFilms of the United States has been shooting polar bear documentaries in the Arctic for the past few years. The company contacted Coca-Cola to inquire about its cooperation intention. Since then, Coca-Cola and its creative agency Leo Boehner began to plan specific promotion strategies. "To this end, we also terminated the ongoing TV publicity activities in order to integrate MFF films into our TV advertisements and spread them to the public through the Internet and other channels." Schunker said, "We have been deliberately distinguishing between real polar bears and our animated polar bears to make it clear that this effort is to help WW choke protect polar bears."

MFF Pictures, Warner Bros. and IMAX, a world-class entertainment technology company, will release the 3D movie "ToTheArctic3D" in 20 12. Starting from 1 14, a 30-second TV advertisement based on movie clips will be launched, and there will be a batch of 15.

According to KatieBayne, president and general manager of Coca-Cola carbonated drinks, Coca-Cola's advertising campaign named "ArcticHome" has been planned for 65,438+08 months and has been integrated into all product lines of Coca-Cola. The new website opened for this purpose has placed a number of 3D short films, which are the real life scenes of polar bears shot by photographers in the wild. Electronic billboards, mobile phones, tablets, social media, in-store posters, traditional media and other communication channels in Times Square in new york have been replaced by advertisements with Arctic flavor.

However, the most intuitive carrier is product packaging. It is reported that since 65,438+065,438+0, more than 65,438+040 million coke cans that have not been counted by TurnerDuckworth, a top European design company, have been put into the Canadian and American markets, with a large number of them aimed at arousing large-scale attention and national sensation. These coca-cola bottle cans with a mother bear and two cubs printed on a white background not only spread the importance of protecting polar bear habitats to consumers, but also donated 1 USD to WWF for each can they bought, and the sales activities continued until February 20 12. In addition, Coca-Cola brands such as bottled Coke, Diet Coke, Coke Zero, Sprite, Nestle and Meiyuan sold in North America will also be unveiled with white caps.

At present, it is the gold sales time before the festival. Through investigation, Coca-Cola Company found that many parents hope to teach their children the truth of giving back to society when the festival comes. According to Bayne, the biggest difference of this activity lies in the diversity of its participation channels. For example, the company also reached an agreement with mobile operators to reduce the minimum amount of SMS donations from 10 to 1 0, so that more people can pay attention to public welfare activities to protect polar bears.

Source: advertiser market observation

How to protect penguins and polar bears and reverse the trend of global warming

Polar bear is the largest land carnivore in the world, and it can be called the overlord of the Arctic. They live on ice floes and islands around the Arctic Ocean and near the coastlines of neighboring continents. They are big and covered with thick white hair. Although they are "overlords", they are naive. However, the living conditions of the former hegemon are not optimistic.

The deteriorating living environment.

From June 5438 to February 2009, an American scientific research team released a set of photos. The photo shows that an adult polar bear is hunting a polar bear cub in Chigil, Manitoba, Canada. Obviously, the pressure of food shortage has pushed polar bears to the tragic situation of killing each other. Similar cases happen again and again. In 2009, at least seven cases of polar bears hunting cubs were discovered. Sterling, a retired biologist from Environment Canada, said that this is the first time he has seen so many cases of polar bears hunting cubs since he was engaged in scientific work. Deborah Williams of the Alaska Animal and Plant Protection Research Center said: This is a "blood stain" left by global warming!

In fact, polar bears' favorite food is seals, and they usually hunt on the ice. When a seal is found resting on the ice in the distance, it will dive quietly, cover its black nose with its front paws after landing, and then suddenly appear in front of the seal, making it impossible to escape; Sometimes I lie on the ice near the ice cave and wait until the seal comes out to breathe before launching a sudden attack.

However, because seals can swim much faster than polar bears, polar bears can't help seals without the cover of ice floes. Scientists say that sea ice formed a long time ago, but now, the sea ice in Hudson Bay is a few weeks later than before. Polar bears can't stand hunger and have to eat their cubs first. A global scientific study on the impact of climate change led by the United States shows that climate change has caused some polar bears to devour each other: global warming has melted polar bear hunting grounds in the Arctic ice region, further reducing the number of polar bears.

In 2004, American scientists found four drowned polar bears in Beaufort Bay. As a well-known super swimmer and a walker who shuttles back and forth on the ice floe all day, the drowning incident is obviously a "mockery" of polar bears. Coincidentally, in 2006, Julian Doeswell, director of the Scott Arctic Institute in Britain, said that two polar bears were found drowning. She said: "I am in Svalbard (belonging to Norway, only about 620 miles from the North Pole. I saw two polar bears in the East China Sea. One looks dead and the other is dying. " In 2008, when scientists from the US Bureau of Minerals visited the Chukchi Sea, they saw nine polar bears struggling in the waves and falling into the sea of Wang Yang due to melting ice. The farthest one is 60 miles from the coast. Satellite images show that almost all the sea ice in the nearby waters has disappeared. This means that these polar bears are also threatened by drowning.

Scientists believe that it is common for polar bears like this to drown in the Arctic. Because in the past 20 years, with the continuous melting of the Arctic ice, the number of polar bears forced to look for food for a long time has greatly increased. If the arctic ice melts further in the future, the death toll of this polar bear may increase.

The evil consequences of climate warming

Due to global warming, the Arctic ice sheet split to form Little Iceland, and the unfortunate polar bear was trapped on the island and had nothing to eat for a long time. Because of the disappearance of the large area of ice floes they preyed on, they had to venture to the places where humans lived to hunt.

Residents of Chukchi Peninsula in northern Russia suffer from polar bear foraging activities. According to the memories of the parties, dozens of hungry polar bears surrounded the residential areas in this area, and they ran into the residential areas from time to time to find food. Because polar bears are carnivorous beasts, their behavior in surrounding cities and residential areas has brought great inconvenience to the lives of local residents. Many residents complain that they are afraid to go out in the streets during the day for fear of meeting this huge northern beast. Some elderly people who have no relatives even complain that they dare not go to the store for a week or two, and now all the dishes stored at home are basically eaten up.

Nobody dares to mess with these hungry guys. Polar bears are not only strong, but also run at an amazing speed. Polar bears can run at full speed at 25 miles per hour. If they are eyeing anyone, neither prey nor human can escape from their clutches. Scientists who heard the news found that these bold guys were not born lawless, but were also "caught up with Liangshan". These polar bears seem to be hungry all summer, and some female bears even rummage in the local garbage dump with their cubs on their backs, looking for everything to eat.

Canadian Ange Yee also had "close contact" with polar bears. According to his memory, Ange Io went out with his 7-year-old son that day and accidentally met a polar bear. In order to protect his son, Angkor fought back with polar bears weighing more than 300 kilograms. In the struggle, she was knocked down twice by the bear paw fan. Finally, a hunter shot the polar bear, and they got away with it.

Polar bears are so hungry, especially in the long ice-free season, they can't get food at all. The poor polar bear, once the overlord of the Arctic, is now facing the threat of hunger. Scientists' research shows that every time the ice and snow melt in advance 1 week, the weight of polar bears will decrease 10 kg. In Hudson Bay, northeastern Canada, the female polar bear will lose 22kg every time the temperature rises by 1 degree Celsius, which directly affects the survival and growth of polar bears.

Will polar bears disappear?

The US Department of the Interior listed polar bears as "endangered species" as early as May 2007. So, will polar bears really become extinct?

As an organism that is highly dependent on a single habitat, polar bears are closely linked to ice floes all their lives. The extension of the ice-free period in summer is a famine in the short term, and it is likely to push this small population to the brink of extinction in the long run. According to the latest estimate of American scientists, during the period from 1953 to 2007, the ice and snow in the Arctic disappeared by 7.8% every ten years. According to the US Geological Survey, by 2050, the global polar bear population will be reduced by two thirds, and the polar bear in Alaska may even disappear. By then, I'm afraid there will be only "bears" in the Arctic of northern Canada and the west coast of Greenland, and the number will be only about 654.38+100000. Of course, these are all predictions. It is difficult for anyone to draw a conclusion about the future of polar bears. However, IUCN has listed polar bears on the Red List of Endangered Species.

The rapid melting of sea ice is the result of climate change. Under this problem caused by unscientific human development, polar bears have become unfortunate victims. There is nothing we can do except reverse the trend of global warming.

Source: Green China

Polar bears may be extinct by the end of this century. What should we do to protect them? Now the global temperature has once again broken through a new high, and the polar bear problem has once again appeared in our field of vision. For example, a few days ago, polar bears were found floating on the ice in Shandong waters.

Because of global warming, polar bear's residence can reach 32 degrees high temperature. Nowadays, the living environment of polar bears is no longer an ice and snow low temperature environment suitable for their lives. Now polar bears are no longer dignified in appearance, because they can't find food when they are not full. Now they can only drag their weak bodies through every inch of land.

It can be said that there was such a news a few years ago that "the ice broke and saved the polar bear". The picture shows a polar bear mother holding her baby bear standing on the melting ice, which is very dangerous. However, the environment has not improved now. According to the current situation, scholars predict that in 2040, the ice in the Arctic Ocean will completely disappear, and polar bears may be extinct.

Why is this? The most direct reason is global warming, but it is also closely related to us, such as uncontrolled overload utilization of resources, deforestation, uncontrolled use of air conditioners, and the production of a large amount of carbon dioxide for development.

So, what should we do to save polar bears?

Next, I'll give you some suggestions.

① Try to keep the air conditioner at 24-26℃ when using, and don't try to be too cold or too hot.

② Go to the supermarket and bring your own bag, either cloth or paper bag, to reduce the use of plastic products.

③ You can take part in Arbor Day more, and if possible, take part in afforestation activities, starting from you and me, and increase the green area.

④ Try to choose environmentally-friendly means of transportation, such as bicycles and buses. Reduce urban pollution.

China has always emphasized the importance of environmental protection. "Jinshan Yinshan is not as good as green water and green hills." I hope everyone will respond positively, do a good job in garbage sorting, be healthy and environmentally friendly, and benefit the future. For each of us, forming a good habit is of great significance to nature.