Appreciation of Commercial Illustration —— How to appreciate CG Illustration

What is the emotional expression of color in commercial illustration? (A) the correct color expression will form a very powerful visual effect.

People always notice their favorite colors at a glance. When people see their favorite colors in illustrations, they will be emotionally biased towards illustrations, so they are willing to pay attention to this illustration. Commercial illustration is to use this function of color to attract the attention of the audience through the selection and collocation of colors, so that a specific audience can have a happy mood when enjoying illustrations, and then may consume goods. When creating illustrations, illustrators must skillfully combine color psychology, visual function and aesthetic taste, so that commercial illustrations can play their propaganda role and have high aesthetic value.

I often use illustrations to record interesting moments in my life. In addition to graphics, I will focus on the expression of color. Among many artistic forms of expression, the most valuable thing is people's true feelings. Every illustration I create is infused with the richest inner feelings of the moment. In the process of creation, I try to highlight my personality, inject the personality and emotion of the characters into the color of the picture, and then combine various skills, expressions and graphic expressions. Illustration has become an important carrier of my thoughts, emotions and spirit. Every work depends on my mood, which is a wonderful feeling and makes the plane picture more spiritual and charming.

(2) Making full use of the emotional function of color can not only enrich the content of commercial illustrations, but also promote the good image of enterprises and promote the development of culture.

According to research, a painting can leave a deep impression on people because the colors in the painting will stimulate the human brain and make the consciousness in the human brain have a deep memory of the painting. Commercial illustration uses color for a certain purpose, the main purpose is to bring a very profound visual effect to the audience, so that the audience can remember this product and be interested in buying it. Color will not only make the audience have a deep memory of goods, but also make the audience have a sense of identity with commercial brands psychologically, which is the key role of color in commercial illustration. In order to give full play to the role of illustration color in psychological guidance, we must accurately understand and grasp the positioning of color in consumers' minds. When creating commercial illustrations, illustrators should first understand the market situation, and then focus on the consumer groups facing the goods, such as their age, occupation, education level and so on. Only in this way can they choose the right colors in their specific creations and form a good emotional atmosphere that can deeply infect the target audience.

(3) Color plays an extremely important psychological role in commercial illustration. It can convey the emotions that the creator wants to express to the audience and let the audience receive the corresponding emotions, thus enriching the connotation of commercial illustration. With the deepening of cultural exchanges around the world, color has gradually become the visual language for people to communicate. Although people from different countries, nationalities and cultural environments may be given different emotional definitions, there is not much difference in human visual feelings.

For example, YuliaBrodskaya, a world-famous illustrator, did not deliberately choose colors when creating illustrations, but she always skillfully matched colors from a commercial perspective, making her works very novel. For example, her work "Garden" is mainly a Christmas tree. The main color is naturally green, but English letters are skillfully used to blend into the Christmas tree. Although these English letters are used to sell goods, when they are combined with the Christmas tree, there is no sense of disobedience, and together they form a beautiful picture. The matching colors in the works are a very lively way of expression, which will make the audience feel happy after seeing them.

How to appreciate CG illustration as a form of visual art, specifically as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are: first, purposefulness and restriction; Second, practicality and popularity; Third, visualization and visualization; Fourth, aesthetics and interest; Fifth, creativity and artistic imagination; Sixth, diversification and diversification; Due to the diversity of media, content, expression and appeal object, modern illustration also has diversified and diversified aesthetic standards. Illustration [Edit this paragraph] Illustration forms There are many forms of modern illustrations, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens. Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed. Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle. Illustration of magazine books: including the design of front cover and back cover and the illustration of words, which are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers. Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design. Illustration of corporate image publicity materials: it is the VI design of the enterprise. It is included in the basic system and application system of corporate image design. Film and television illustration in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration. The forms of illustrations, such as figures, free forms, realistic techniques, black and white, colors, materials, photos, computer production, etc., can be applied to the production of illustrations as long as they can be "graphics". The classification of vector illustration is based on the current market positioning: vector fashion comics, realistic comics, American and Korean illustrations and other concept settings. According to the production method: hand-drawn, vector, commercial, and so on. Pixels are classified according to the drawing style of illustrations: Japanese comics and illustrations, European and American illustrations, Hong Kong illustrations, Korean game illustrations, and Taiwan Province romance novel cover illustrations. Because there are too many styles now, I just classify them simply. In addition, there are hand-made origami and cloth patterns abroad, and all styles are neck and neck. Illustration Status Quo Illustration is the most developed place: The United States is a country with a very developed illustration market, and appreciating illustrations has become a habit in society. On the one hand, a large number of independent illustration products are sold in the terminal market, such as illustration books, magazines, illustration greeting cards and so on. On the other hand, illustration, as a part of visual communication system (graphic design, illustration, commercial photography), is widely used in graphic advertisements, posters, covers and other design contents. The illustration market in the United States is also very specialized, which is divided into children, sports, science fiction, food, digital, pure artistic style, humor and other professional types, and each type has a special illustrator. The whole illustration market is very standardized and the competition is fierce, because the average income level of illustrators is three times that of ordinary Americans. Illustrations in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japanese commercial animation has a huge market and operation team. Animation is an important branch of illustration industry. Before CG technology (ComputerGraphics) entered the field of illustration, hand-drawn animation had become a sunrise industry in Japan. Today's younger generation is more and more inclined to use computer digital technology. In South Korea, with the game industry climbing to the second pillar industry of the national economy in recent years, illustrations, especially digital illustrations, have sprung up everywhere, and the game characters designed with digital illustrations have also won more market space with the popularity of Korean games in China. At the same time, Hong Kong and Taiwan illustrators are still looking for their own way of industry, although their works have obvious traces of learning from Japan. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have set up illustrations or related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustrations in a complete sense. But in foreign countries, the combination of illustration education and market is very close. Many well-known illustrators are visiting teachers in various universities, and they have brought the most fashionable and cutting-edge business consciousness to the school. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards. Illustrators can use PHOTOSHOP, PAINTER, two bitmap illustrations, SAI (Japanese software) to draw pictures, CORELDRAW, ILLUXXXXXX (English name: forgotten = _ =) to draw vector illustrations, so it is essential to make CG illustrations with graphic flat plates. Moreover, the performance of the host is better. CG animation needs more computers. CG animation is mainly done by MAYA. Many other auxiliary software plug-ins will be used in animation abroad. But it is also good to learn Maya well. A Maya is enough for you to study for several years ... = _ = Learning CG books is a bit backward. There are many CG tutorials now, and you can learn faster by watching video tutorials. Here are the most popular and eye-catching fashion illustrations! The works of Helen Downey, a popular fashion illustrator

As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?

Fashion illustration's golden age

In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper magazine cover

Fashion illustration's Collision with Fashion Brands

In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.

Helen doni factory

Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.

Helen doni factory

However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.

From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.

AlexMerry's works

In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

The works of James Jean and Oliver Schlowing.

This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.

At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

JamesJean's works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.

In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.

GraceCoddington's works

Pioneer fashion illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.

VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.

VelwynYossy's works

ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.

ErnestoArtillo's works

His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "

ErnestoArtillo's works

Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.

JamesJean's Fashion Illustration

After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[Editor, Wen/Chen Zhuo]