How does short video operation change from small white to great god?

For well-known Internet operations, including data, planning, promotion and so on. You can understand that short video operation responsibilities also include these, just saying that short video operation is a vertical part of Internet operation, and students of short video operation need to have a deep understanding of this field and get more and more resources in this field. Now many people have realized the importance of short video operation. If the proportion of a short video is 100% and the production of content accounts for 50%, then the power of operation will also account for 50%. If some companies will specifically realize this piece, then the proportion may be adjusted, and the content and operation may be adjusted to 40%, while the realization accounts for 20%. As you can see, short video operation is very important in the whole process from content to realization, and it is closely related to short video operation from the moment the content is produced.

How does a short video change from a small white to a great god?

1 Everyone is new to short video. There are several channels for us to contact short videos, such as friends circle, TV, network, friend introduction and video link. Most of them came into contact.

When we are exposed to short videos, we will be attracted by the content of short videos. It turns out that there are so many wonderful things here that you can slowly make money and realize them. The biggest temptation is that short video is more suitable for the development of the public, and it is easier to get started without high thresholds and expensive equipment.

If you want to develop a short video, there are several steps. First of all, because video involves editing and processing, we should learn how to use a editing software, even the most basic processing. Then learn simple shooting skills. Everyone thinks that anyone can shoot, but it's not. Professional shooting is still very effective for us ordinary people.

4 To do the above two steps well, you must start to determine your own shooting direction. It is best to study familiar fields such as work, life, food, eloquence and hobbies, so that it is more relaxed and natural to shoot.

Try to make the content vertical, so as to better show people in this field and attract more fans quickly. It is not out of reach to change from a small white to a great god.

Hard work and sweat are the keys to success.

On this issue, I would like to give you some suggestions with the help of lasswell's "5w model".

1. The creator himself. This is actually the communicator in this model. You have to define yourself first. Are you user-produced content (UGC) or professional content (PGC)? But as far as video is concerned, it has gradually shifted from UGC to PGC, which requires the creator to have excellent quality and professional knowledge. You must be able to make pictures and videos. For example, if you want to shoot a video, you need to know how to use video editing software, and you need to know how to change the role of the lens when shooting a video, so as to attract users better.

2. Use the platform, which is the medium in the model. In fact, this is very clear, because it is a video, so it is nothing more than a few popular platforms, a voice, a hand, a video and so on. When you create a work, you can put it on the platform to increase the exposure. Remember to choose a tag with a high topic when publishing, unless it is the corresponding assistant, which is easier to promote.

4. User positioning, that is, the audience in the model. In fact, the positioning of the content you choose is related. After the content is selected, its users are basically fixed. For example, if you choose to shoot a singing video, then your user positioning is someone who likes singing or listening to songs.

In short, making videos is not easy. You need opportunities, persistence, methods and abilities. Say "Come on" to the questioner.

Video positioning

When making short videos, you must choose the right positioning, such as humorous comedy, life skills or food.

If you don't think clearly at first, you'd better spend more time to determine, because this positioning is the direction of your continuous efforts in the future, and it is also the key factor to determine the success or failure of short videos. Once you have chosen a direction, you should stick to it. It's best not to change direction back and forth.

Material collection

Material is essential for making short videos. The material mentioned here is not to copy other people's things directly, but to choose appropriate content selectively and absorb more advantages of others.

There are many kinds of short video materials, including video materials, script materials, special effects materials, opening and closing materials, etc. Before making a short video, you need to fill in your material library.

For example, you can go to some awesome websites at home and abroad, and combine the video content you want to do with targeted search to find the material.

authoring software

Editing software is essential for making short videos, and a convenient and powerful editing software is very important for short video creators.

As for editing software, the first few issues of Small Frame Sauce recommended tools such as too fast editing, love editing, hand scissors, sound and shadow. For creators who want to enter the field of short video, they need to try different types of editing tools, and then choose the one they like best and suit them best.

Script creativity

Script creativity is the key to supporting the whole short video, so we must ponder the script creativity more. Most awesome ideas are not thought of by grasping the scalp, so for creators, they must learn to learn from others.

For example, if you think Sean's 6: 30 is very interesting, then you should look at the creative points of each issue and see if there are any better ones.

Or you can watch the videos of other competitors of the same kind and then analyze how they do creative planning. Read more, and it will become more and more handy in the future.

Making short videos is a trivial matter, and all links need to be explored and summarized by the creators themselves. However, as long as you persist in accumulation and progress slowly, I believe that one day, you will also become a great god in the short video industry.

An excellent short video work should not only clearly show the main body of video shooting, but also clearly reflect the theme that the video wants to express. A video with a central idea has a unique soul.

Short video shooting skills

Short video shooting skills

In order to better express the central idea of the video, it is necessary for the video to present a good picture. First of all, the subject of video shooting must be shot well. Only by clearly showing the main body can we express and convey the central idea of the video more clearly.

Below Jiang Mumu will share short video shooting skills, methods of shooting high-quality short videos and the latest short video shooting tutorial, hoping to help you.

1, the choice of shooting subject-easy to express the theme.

The so-called subject refers to the theme object to be expressed in the video, which is the main carrier to reflect the video content and theme, and also the center of gravity or center of the video picture. Short video shooting skills

Generally speaking, there are two main ways to better express the theme of video shooting. The first is to directly show the subject of video shooting, that is, when shooting a video, directly put the subject to be shown in the most prominent position of the video picture.

The second is to indirectly express the subject of video shooting, that is, to express the subject of video shooting by rendering other things. The subject does not have to occupy a large area in the video picture, but it should also stand out and occupy a key position in the picture.

The central idea that photographers want to express should be expressed through the subject of video shooting, which requires that the subject of video pictures must be accurately expressed. Only when it is placed in a prominent position in the video picture can the audience be clear at a glance and play a role in expressing the theme. Short video shooting skills

2. The choice of shooting foil-side foil center

Foil is also a companion part in video shooting. The so-called foil refers to the object that plays a prominent and foil role in the video picture.

Generally speaking, in video shooting, the subject and the companion complement each other and interact with each other. The interaction between the subject and the companion enriches the video picture and increases the theme of the video.

It should be noted that the video picture area occupied by the companion cannot be larger than the video subject. In addition, it is necessary to reasonably adjust the positional relationship and color matching between the subject and the foil, and it is absolutely necessary not to turn the subject into the customer, so that the video subject loses its dominant position.

3, the choice of shooting environment-highlight the main body as a whole

The shooting environment mentioned in video shooting includes foreground and background: short video shooting skills.

Foreground refers to the scene in front of the video shooting object or close to the camera when shooting video. Foreground can play a role in enhancing the depth of video pictures and enriching the levels of video pictures.

Background refers to the scene behind the subject of video shooting, which can make the subject more harmonious and natural. At the same time, it can also explain the environment, place, time and so on. The location of the subject of video shooting, so as to better highlight the subject and create the atmosphere of the video picture.

Therefore, the shooting environment is almost an inseparable and important part of all videos. With the environment, it is easier for the audience to understand the subject of video shooting and the thoughts and feelings that the photographer wants to express. Short video shooting skills

4, the choice of shooting time-seize the opportunity in time

For video shooting, shooting timing is also very important. On the one hand, everything in the world has its own season, and if you miss it once, you have to wait until the next time.

For example, if you want to shoot lotus flowers, you must shoot them in summer; If you want to shoot dew, you must shoot it in the morning or at night. So when shooting video, we should pay attention to seize the opportunity.

On the other hand, for the same video shooter, the video pictures taken at different time points have completely different effects.

Find a team! How can you fuck other people's teams yourself!

First of all, thank you very much for answering this question.

For a zero-based person, how to operate short videos? This requires four levels and eight aspects of research, expansion and popularization.

The first level, understand the operation process of short video, understand the business closed loop, and analyze the whole business operation mode. It is also necessary to analyze the closed loop in the process of career growth. As a short video operator, the important way to quickly cut into an industry is to be familiar with the whole workflow of short video operation, that is, to understand the closed loop of this model.

On the second level, short video topic planning needs to be deeply understood every operation. As the vanguard of new media operation, we must understand that all explosions are related to the topic selection, and your topic selection basically determines the vitality of this work. Therefore, to do short video operation, we must first do a good job in topic planning. A mature short video team usually holds a planning meeting first, and operators, directors, editors and others will attend. You will prepare 1~2 alternative topics, and you will discuss and screen these topics and finally decide the content of this week's topic.

Third, write a short video script, determine the topic, and then start to design the shooting scene and make story board. Generally speaking, the script is written by the director, and the director will communicate the feasibility of the script with the editing and filming staff of the team. Through continuous optimization, both sides are satisfied with the results.

The fourth level, shoot and edit short videos, and the whole short video team starts shooting short videos according to the script scheme. In the process of shooting, in order to achieve the video effect, a single shot may have to be shot repeatedly for n times. In order to facilitate subsequent editing, photographers need to prepare a large number of shooting materials in order to find more suitable shots when editing videos. Because it is a short video, the efficiency of the editing staff is very high, especially in the editing process, which takes time. The short video must be edited within the time specified in the scheme.

On the one hand, after the short video clip is finished, before the video is released, it needs to be previewed and checked in advance to see if the video conforms to the script creativity. In addition, combined with the publishing mechanism of short video platform, write a corresponding title or copy description for each short video, and the short video will be published online after it is confirmed. After the release of the video, the work of short video operation is not over, and the operator still needs to follow up the video data. And interact with fans in time, answer your doubts and questions, and do a good job in powder absorption and community maintenance.

Secondly, to be an excellent short video operator, it is superficial to be familiar with short video operation, which requires us to have a deep understanding of the short video industry and master the core methods of short video operation. Actively explore learning, improve professional skills and depth, learn how to plan topics, how to write short video scripts, how to edit short videos, how to publish videos, and need to follow up the published video materials in time. How can we achieve a state of rapid growth? At this time, we need to take the initiative to learn. In addition to busy work, we should also think about how to improve our working methods, learn to analyze competing products and industry cases, and learn the knowledge of short video operation in our spare time, books, audio and video can be used. Actively apply what you have learned and flexibly apply it to your work, and reflect and summarize your work in time. Slowly, you will find that you have a deeper understanding of short video operation.

In the third aspect, the method only forms a closed-loop core retaining wall. Operation is a framework, everything is put in. Presumably, the small partners who operate it have a deep understanding. On the one hand, you should be able to conceive topics, write scripts and shoot clips; On the other hand, each module is trivial and complicated, so many people think that the operating threshold is very low and there is no core technology. In fact, in any field, any industry, few people can achieve Excellence, because there are technical barriers in the process of upward breakthrough. Master the core of operation, different products and different audiences. Direct transplantation is difficult to achieve results. So what we need to learn is the operation method. The method of "the effect is difficult to replicate" can have its own advantages, which is also an irreplaceable "skill" in the field of short video operation.

Fourth, learn case analysis-help yourself on the road of operation. For an excellent short video operator, there is also an indispensable ability, that is, the ability of case analysis, which is also an efficient learning methodology, from the rough to the fine, from this to that, from the outside to the inside.

Fifth, data analysis is the most efficient. Make statistics on related video titles, broadcast volume, collection volume and forwarding volume, and analyze the changing trend, especially the collection volume and comments volume. The collection shows how much users like your short video content to a certain extent, while the comments show what topics users are active in, which has certain reference value for future content selection.

Sixth, content analysis is a comprehensive analysis of video content, especially popular videos, and analyzes where or where these videos can resonate with people and why users forward or comment. Through such a comprehensive analysis, I will look through her past short videos and user comments one by one to see if they are consistent with my own analysis. The purpose of doing this is to let us know more about the pain points of this short video mining and the preferences of users.

In the seventh aspect, users learn, observe the expression changes of other people watching the video around them, write down the corresponding time points, look back for the corresponding shots and lines, and think about which content is more likely to cause jokes. This method can help people get close to users, intuitively understand user feedback, and help us understand users' needs.

Eighth, similar comparison, find some excellent videos and ordinary videos of the same type, or their own videos, and compare and analyze them respectively. Observe what are the commonalities of excellent videos and what are the differences between your own videos and these videos. What are the outstanding features that are different from other videos, causing such a hot degree? By comparison, we will be more aware of the gap between ourselves and the excellent columns in this direction and make improvements accordingly. In daily operation, we need to keep learning and thinking. It is necessary to understand users, experience and think about products repeatedly, and constantly come up with new ideas in product and operation practice. At the same time, we should actively think independently, constantly add why to the phenomena and inferences we see, and strive to find the answer, so that we may be close to the operating law we are looking for and help us go further and longer on the road of short video operation.