Professional Introduction of Academy of Fine Arts, Hangzhou Normal University

■ Art (normal, undergraduate, four-year program): cultivate high-quality art education teachers, education researchers and art education administrators with innovative spirit and practical ability.

Main courses: art education, introduction to art, introduction to Chinese and western aesthetics, history of Chinese and foreign art, research on representative works of Chinese and foreign artists, visual perception psychology, adolescent aesthetic psychology, aesthetic education methodology, aesthetic value theory, art criticism, art appreciation, sketch, watercolor painting, oil painting, Chinese painting, calligraphy, photography art, design and production, etc. Enable students to master the theory of art pedagogy, the basic theory of art, basic knowledge and basic skills, and have high artistic expression and appreciation ability. ■ Painting (oil painting) (non-normal, undergraduate, four-year program): training high-quality professionals engaged in oil painting teaching, research and creation with innovative spirit and practical ability.

Main courses: introduction to art, history of Chinese and foreign art, sketch, oil painting, creation, thesis, sketch and investigation. Make students master the basic theory of fine arts, oil painting knowledge and professional skills, and have high professional performance and appreciation ability.

■ Painting (Chinese painting figures, landscapes, flowers and birds, calligraphy) (non-normal, undergraduate, four-year program): training high-quality professionals with innovative spirit and practical ability who are engaged in the teaching, research and creation of China painting and calligraphy.

■ Painting (comprehensive art) (non-normal, undergraduate, four-year program): training high-quality professionals with innovative spirit and practical ability who are engaged in comprehensive art creation, teaching, research and creation.

Main courses: introduction to art, Chinese and foreign art history, sketch, color, printmaking, photography, sculpture foundation, computer painting, comprehensive material production, creation, thesis and investigation, etc. Make students master the basic theory, knowledge and skills of fine arts, and have high artistic expression and appreciation ability.

Employment destination: Engaged in fine arts, fine arts education, creation and research in government agencies, enterprises and institutions.

■ Visual communication design (non-normal, undergraduate, four-year program): Visual communication design is an art serving modern business, mainly including logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design, etc. Because these designs are conveyed to consumers through visual images, they are called "visual communication design". Cultivate visual communication design professionals, adapt to the needs of market economy, serve modernization, develop morally, intellectually and physically, and be physically and mentally healthy, and be able to produce professional and skilled talents in decorative packaging design enterprises and professional advertising design studios.

Main courses: This major covers a wide range. Sketch techniques, color painting, composing art font design (plane, color, three-dimensional), illustration art design, a brief history of China arts and crafts, packaging and decoration design, printing technology, plane advertising design, POP and MD advertising design, logo design, institutional image design (VI), commodity photography, computer-aided plane design, modern design history, exhibition design, series book binding design and series invitation design. Introduction to visual communication design, layout design, advertising creativity and design, creative web design, film and television advertising/copy and script, print advertising design, institutional image design (6).

Employment destination: professional and skilled talents who can engage in art design and research, art creation and art design education, and the planning departments of enterprises and institutions are engaged in creative planning and design of plane visual communication.

■ Environmental art design (non-normal, undergraduate, four-year program): cultivate the ability of landscape planning and design, landscape plant configuration and landscaping design, landscape engineering construction, indoor and outdoor decoration design, space design, etc. For landscape architecture and construction enterprises, they have the basic quality of innovative design and comprehensive professional ability, firmly grasp the basic professional culture theory and professional technology necessary for urban landscape architecture, and engage in urban landscape architecture design, construction, management, operation, sales and production.

Main courses: This major covers a wide range, including indoor, outdoor, garden, landscape and some urban planning. It involves art, sculpture, decorative culture, basic knowledge of architecture, garden art, ergonomics, design schools, materials science, psychology and many other fields. The teaching emphasis of this major varies from school to school.

Employment destination: Engaged in art design research, art creation and art design education in enterprises and institutions, and the national registered professional posts that can be developed later are: national second-class builder, national first-class registered architect and landscape designer.

■ Public art design (non-normal, undergraduate, four-year program): training professionals who can engage in teaching and research in artistic creation, practical art design, indoor and outdoor environmental decoration, decorative sculpture, handicraft design, etc. After graduation, students should have systematic professional theory and knowledge of related disciplines, be familiar with the current situation and development trend of this major, master the performance and technological skills of various materials, and have strong practical ability, artistic creation ability, design ability and social adaptability.

Main courses: modern lacquer painting, fiber art design and production, ceramic design, mural design and production, interior decoration art, computer-aided design and other courses. The teaching tasks are all backbone teachers with many years of teaching experience in art design and well-known designers in this field.

The college invested a lot of money to build studios, including fiber studios, lacquer painting studios, pottery studios and sculpture studios, which provided good teaching conditions for teaching and scientific research.

Employment: Engaged in art design and research, art creation and enterprise planning, art design education in enterprises and institutions.

■ Photography and digital media (non-normal, undergraduate, four-year program): to cultivate senior professionals with skills and skills in photo shooting, film and television production, digital image processing, advertising design, TV advertising creativity and other related industries.

Main courses: photography technology foundation, news photography, commercial portrait photography, black and white darkroom technology, landscape photography, large format camera, remake and close-up, architectural photography, still life product photography, fashion photography, art design photography, camera technology foundation, video nonlinear editing, film and television advertising production, artistic human photography, three-dimensional graphic design, digital image processing.

Employment destination: press and publication, culture and art, commercial advertising, portrait studio and other industries or photography editors of enterprises and institutions. ■ Animation Design: This major focuses on media production positions such as film and television institutions, online media, animation companies and game production institutions, news publishing institutions, animation derivative products production enterprises, and mobile phone value-added service operators, and trains senior professionals who are engaged in animation originality, original painting, animation, planning and directing, 2D and 3D computer animation creation and animation production theory research, and have professional knowledge and skills such as planning, creation and production.

■ Animation Education: This major aims to cultivate primary and secondary schools, children's art animation teachers and grassroots propagandists who have a solid basic theory of art animation, systematically grasp the development law of art education, have high animation appreciation ability and strong animation creation ability, and can independently carry out art animation teaching and research activities, as well as comprehensive animation talents who can adapt to the needs of local economic and cultural development.