Production process of corporate videos

1. Understand the corporate attributes and creative shooting scripts

2. Proposal description and preparation before shooting

3. Shooting begins

4 .Post-production: Traditional TV editing is performed on the editing machine. The editing machine usually consists of a video player and a video recorder. The editor selects a suitable piece of material through the video player, records it onto the tape in the video recorder, and then looks for the next shot. In addition, advanced editing machines also have powerful special effects functions that can create various overlays and wipes. You can adjust the screen color and create subtitles, etc. However, since the tape records scenes sequentially, you cannot insert a shot between existing scenes, nor can you delete a shot, unless you re-record all subsequent scenes. So this kind of editing is called linear editing, which brings many restrictions to editors. It can be seen that although traditional editing methods have their own characteristics, they all have great limitations, which greatly reduces the creativity of editors and makes them Valuable time is wasted in tedious operations. Computer-based digital nonlinear editing technology has greatly developed editing methods. This technology records material into a computer and uses the computer for editing. It adopts the non-linear mode of film editing, but uses simple mouse and keyboard operations instead of the manual operation of scissors and paste. The editing results can be played back immediately, so the efficiency is greatly improved. At the same time, it can not only provide all the special effects functions of various editing machines, but also provide complex special effects that editing machines are unable to do through software and hardware expansion. Digital non-linear editing not only combines the advantages of traditional film and television editing, but also further develops it, which is a major advancement in film and television editing technology. Since the 1980s, digital non-linear editing has gradually replaced traditional methods in foreign film production and has become the standard method of film editing. In our country, the use of digital non-linear editing for film editing is only a matter of recent years, but it has developed very rapidly. Most directors have realized its advantages. Digital non-linear editing will be discussed in detail in this chapter.

5. Initial Cut

6. Fine Cut

7. Special Effects and 3D

8. Color Adjustment

< p>9. Dubbing recording and synthesis

10. Soundtrack

11. Synthesis

Note: In addition, corporate videos should not be too long.