How do clothing stores accurately drain customers?

I have been doing marketing consulting for several years. Up to 20 18 now, what I see is that online dividends are fading and offline traffic is rising.

The reason is simple,

First, because the online traffic is getting more and more expensive, I roughly calculated the cost for the bosses of surrounding enterprises to get an effective customer online: 120 yuan. This is no longer the time when people think online drainage is free. If your boss asks you to do it for free, he basically doesn't know how to do it. At present, it is not easy to get a user in online marketing, so the attracted customers must buy again and again before the enterprise can recover its capital.

The second is to see the big enterprises under the transfer line. Just look at Ali's box of Ma Xiansheng. For giants like Ali, they no longer use online to get traffic, but start to go offline, so they can know that even if they spend a lot of money to open supermarkets all over the city, the cost of getting traffic is lower than online.

So the subject said that physical stores don't make money, which is completely wrong. The physical stores around me have done a good job and have been making money, more and more.

No matter how much truth there is, it is not as good as a case, so I will share a few successful cases of my boss below, which will inspire everyone. I think my goal has been achieved.

How are physical restaurants marketed?

For entrepreneurs, they are most concerned about the customer's problems, then how to make a deal when the customer comes, how to spend after the deal, and finally how the customer recommends you to the people around them. These problems are what every entrepreneur thinks every day, and they are also the most confusing for entrepreneurs.

In fact, the easiest way to attract guests is to give gifts, because gifts are free and can directly stimulate consumers' attention and interest.

Gifts are more direct than discounts and can be listed as the first magic weapon for drainage.

However, how to give gifts is a university problem. Many entrepreneurs gave a lot of gifts, but the cost could not be recovered, leaving only one zombie fans lying on WeChat, so the gifts were given away for nothing.

If you want to send the gift higher, you must let the customer feel the impulse to buy while receiving the gift. Today, I share a case of helping the wedding banquet owner successfully drain. This scheme has been proved to be true and reliable, not to talk about empty ideas.

Drainage gifts are to attract passengers.

A new store, no matter how well it is opened, is in vain if there is no passenger flow.

So use a drainage gift to attract popularity, so as to establish an opportunity for you to contact with consumers.

The boss of the wedding banquet said that the competition in the wedding banquet industry is very fierce, and everyone is grabbing customers. What can he do to lock in customers?

Go upstream of your industrial chain to drain.

For example, a wedding banquet, wedding photography is the upstream of the industrial chain. After all, you must take wedding photos before you get married!

Then we asked him to wrap a wedding wine, 5 yuan, beautifully packaged, saying it was 400 yuan.

Then make a bunch of cards to send wedding wine and chat with the surrounding wedding photography. As long as the customers who take photos there can send a card, it can be said to be a gift.

The way to get wine is to collect it at the official WeChat account wedding banquet, fill in the information and mail it!

Then when the customer service confirms the mailing information with the newcomer, it can tell the newcomer that the card can not only receive wine, but also draw a lottery.

As soon as the guests hear that there is a lucky draw opportunity, they will definitely draw a lottery in the official WeChat account, and then win the prize. The winning content is that as long as the wedding banquet is booked, all the candy, drinks and drinks at each table are included.

Seeing such a big discount, 80% of the newcomers will patronize the hotel, so the probability of transaction is very high.

How to increase the transaction probability to 80%

There is a lawn around the wedding reception. If the couple rent separately, they will charge 8000 yuan.

But the hotel has an internal passage, only 2000 yuan. As long as each table gives the couple a discount of 100, 20 tables will be enough to rent the lawn.

So tell customers that the drinks and sweets won in the lottery are free, and if you place an order at that time, you can also enjoy a free lawn wedding.

For the customer, this is a big temptation, and he will think that if he can't settle down, he will miss this big bargain. So the transaction rate is very high.

Don't think that the hotel will lose money like this, but it still loses all its money. Because every table is very profitable, roughly calculated, as long as one of the 300 people attracted leaves the plane to place an order, the hotel can make money. In fact, the real conversion rate is much higher than this figure. So the hotel must make money.

Ask old customers to introduce you to new customers.

Tell the couple that the hotel can help them interact at the wedding reception.

Interaction is to add all the people at the wedding banquet to the WeChat group, and then send blessings in the group, and the hotel will send red envelopes and draw prizes. ...

All newcomers will not refuse this! The point is! This method allows the hotel to add all guests for free!

Then the hotel will give each guest a small red envelope to say thank you for coming to this ceremony. If you have the same catering needs, you can draw a lottery on the official account of WeChat, and there will be a good discount.

Then customers will take part in the lucky draw and get drinks and sweets for free ... and then operate as before. ...

In this way, the hotel not only attracts enough wedding banquet traffic, but also attracts a large number of centennial banquets and birthday banquets. ...

You can use this method immediately after you take it. This is the method used by the wedding banquet boss, and he is very excited. He never thought it would be so easy to drain.

In fact, it is not so difficult to design a good drainage routine and increase the chips.

How do physical clothing stores promote marketing?

Video drainage is a small outlet in recent two years, because the form of video is easier to understand and the amount of information transmitted is relatively large. Aauto Quicker, Tik Tok, burned so many grassroots, so many entrepreneurs also want to promote it with small videos.

However, the average entrepreneur will be trapped by two problems.

What is the content of one?

The other is that the content has come out, how to spread it to customers?

Today, we will talk about these two issues in detail, and use an offline store that customizes men's wear to explain these two issues thoroughly.

How to produce content?

The biggest problem now is how to attract others' attention.

You know, tens of millions of videos are produced every day. Why do you want one of yours to make others want to watch it?

That's why we have to rub the stars.

Because the boss is a custom-made man's wear, he shoots in the shop, sticks the photos of popular stars on the models' heads, and then gives a plan to improve men's temperament by commenting on the aesthetics of the stars.

The greatness of this method is that you may be an unknown card, but you can promote your brand by the popularity of stars.

When you wear a star's headdress, you will naturally attract a group of people who pay attention to this star. No matter what they say, they are helping you promote and even help you publish content.

With content, how to spread it?

1, continue to lick the star Weibo.

Under the star Weibo you have commented on, comment on the comments of xx brand, and then brush the comments to the front row, so interesting, even if the star doesn't comment on you, it can be seen by many star fans.

2. The flow of star fan groups

In the future, you can directly buy star fans, forward videos and expand your influence.

3. Star Post Bar and qq Group

It is also a place to find star fans, such as Baidu Post Bar of stars and qq group of stars.

Be active in the group for a while, get acquainted with everyone, and then forward the video, asking other fans to forward it on the face of supporting a star.

Then the men in their circle of friends saw it.

4. Tianya Forum

Tianya, Douban and other forums have more discussions about stars. For example, you can post about how to learn from stars to improve your taste, and then serialize your own video content.

Then you can buy some advertisements and leave your contact information. Hook the latest tide to drain it.

5. Attract your customers

The best precipitation is your official WeChat account. Just publish your video content, and then put down the voting link of which star you want to see at the end of each issue to encourage readers to recommend their favorite stars and canvass.

To sum up, when publishing content, we must know how to follow the trend. If you can borrow a star, you can borrow a big V. In short, you must grow up and learn to hold your thighs!

How to make millions a year by setting up a stall?

Many white-collar workers think that street vendors don't earn as much as white-collar workers, but in fact, as long as they are smart, street vendors can earn millions a year, which is also easy, and they don't have to work to see the boss's face.

Today, let's talk about three ways to make money by setting up stalls. You must not miss it.

Treat customers as buyers, set up stalls and only sell goods.

How to set up a stall is also divided. If you only focus on a certain community and have a single customer base, then the annual income will be100000.

Those who will set up stalls will find a good source of goods, run from one community to another, and work diligently to earn hundreds of thousands a year.

For example, many sellers selling clothes in the market say that they are clearance imported clothes, which cost tens of dollars each, and the style is also good. They can also sell thousands of dollars a day.

Therefore, often running in the community and choosing the right goods will earn much more than white-collar workers.

Treat customers as traffic and set up stalls as advertising spaces.

Don't think that only the advertising space on the website can earn advertising fees. As a medium that comes into contact with "traffic" (consumers), booths can also be used as advertising spaces.

You can shoot small advertisements:

Where can I get it? Pick it up from the scene (hang the investment card) and search the WeChat business group for investment promotion. ...

For example, if you have ten mobile booths, you can hang the QR code of the advertiser and charge a monthly fee.

If you do this, you can charge hundreds of thousands of advertising fees.

Treat customers as fans and set up stalls as drainage entrances.

There are so many guests passing by every day that it is really a waste not to drain into the official WeChat account, so although you set up a stall, don't leave the drainage behind.

The best thing to do is to facilitate the official WeChat account, the content is local news or something, because this kind of content is closely related to every local person, and the scanning rate will be higher.

When your fans reach a certain level, you can sell your own products (promote micro-store links) or sell advertising space online.

When you have several official WeChat accounts with hundreds of thousands of fans, it is not enough to earn hundreds of thousands by advertising fees. ..

In this way, you can achieve a salary level that ordinary white-collar workers can't achieve in their lifetime through this seemingly low-end job. ...

Space is limited, you can't show all the marketing cases. If you want to see more marketing cases, you can ask me.

If you like these marketing cases, please give me a compliment to encourage you!