Is there a future in learning makeup?

Major enterprises in the industry: shanghai jahwa (6003 15), Fang La Jahwa (603630), Polaiya (603605),

Qingdao Jin Wang (002094), Sinopharm Hyundai (600420), Langzi (0026 12), Song Qing (300 132), and Chen Mingkang (0029 19).

The core data of this paper: the scale of cosmetics market in China, the market concentration of cosmetics industry in China, and the retail sales of cosmetics above designated size in China.

The beauty cosmetics market in China is at a mature stage.

Over the past century, the domestic beauty industry has experienced four stages of development, from start to development, breakthrough and maturity:

The domestic cosmetics market is growing rapidly.

With the continuous development of China's economy and the continuous improvement of residents' income level, domestic consumers' concept of cosmetics consumption has been gradually strengthened. With the development of China market by big-name cosmetics companies in Europe, America, Japan and South Korea, the domestic cosmetics market has expanded rapidly.

According to Euromonitor's statistics, the scale of cosmetics market in China is increasing year by year in 2011-201-9, but the growth rate of market scale shows a trend of first decreasing and then increasing. The market size of China has increased from US$ 336,543,800 million in 2065,438+0 to US$ 73.2 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a great impact on the overall economy. In this environment, the scale of cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the unlimited potential of China cosmetics market in the future.

Cosmetics retail market is booming.

According to the data of the National Bureau of Statistics, the total retail sales of cosmetics of enterprises (units) above designated size in China will be 340 billion yuan in 2020, an increase of 13.6% compared with 20 19. The epidemic in 2020 has a great impact on the overall economy, and the retail sales of cosmetics can still maintain growth in this environment, especially the "Double Eleven" and "Double Twelve" promotions at the end of the year. 202 1,1-1,the retail sales of cosmetics above designated size was 367.82 billion yuan, up 19.6% year-on-year.

Note: "Enterprises above designated size" refers to wholesale enterprises with annual sales of 20 million yuan or more; Retail enterprises with annual sales of more than 5 million yuan

The division of competitive echelon is obvious.

The cosmetics market in China can be divided into five market segments according to the price and target consumer groups: high-end (luxury) cosmetics, high-end cosmetics, middle and high-end cosmetics, mass cosmetics and the ultimate cost performance. The five market segments are all in a state of multi-brand competition.

In the high-end (luxury) cosmetics market, high-end cosmetics market and mid-to high-end market, it is mainly occupied by top international brands, such as Guerlain and Christine? Dior, Chanel, Clarins, Lancome and Estee Lauder.

Lauder) etc. Only a few domestic classic domestic brands can participate in the competition in the middle and high-end market.

And popular cosmetics are divided by some foreign brands and local brands. Such brands are mainly aimed at low-and middle-income consumer groups, and are generally sold through supermarkets, supermarkets, franchise stores and other channels. At present, it is also the most widely distributed among e-commerce. There are many brands in this field, including foreign brands such as Nivea and Ponzi, and local brands such as Appropriate Herbal Medicine, Nature Hall and Ding Jiayi.

The high-end market is highly concentrated.

According to Euromonitor data, the high-end cosmetics market in China is highly concentrated. In 2020, the proportions of CR3, CR5 and CR 10 are 4 1.6%, 5 1. 1% and 64.5% respectively. On the contrary, China's cosmetics mass market is fiercely competitive, and its market concentration is lower than that of the high-end market. Except Procter & Gamble and L 'Oreal, other companies have limited market share, with CR3, CR5 and CR 10 accounting for 24.9%, 32.4% and 43. 1% respectively.

The above data refer to the analysis report of Prospect Industry Research Institute "Market Prospect and Investment Strategic Planning of Cosmetics Industry in China".