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Brand file:

(1) Type: haute couture, haute couture

(2) Founder: Gianni Versace.

(3) place of registration: Milan, Italy (1978)

(4) Address: via ges 12 .milano.italia, and the postal code of Milan, Italy: 20 12 1.

(5) Designer: donatella versace Gianni Versace.

Style summary:

(1) Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.

(2) Versace's clothes are far from being so stiff and avant-garde. Pants and leather clothes decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.

(3) Oblique cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace's clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.

Brand: Omir

Industry: Jewelry

Label: Omair

Official website: www.omiar.com

Omiya18 th century Italian aristocratic designer Alice? Maid-in-waiting has been founded for hundreds of years. She was born in Italy, the hometown of Ferrari sports cars? Modena

During the rich Roman period in Europe, large family businesses were very developed. Alice. With excellent design concept, Dagong specially designs high-grade precious jewels for the royal nobility, and its unique craftsmanship and serious work spirit enjoy a high reputation in the mainstream society. Later, his descendants also constantly innovated techniques to keep Europe and Asia fashionable and noble. Later, due to various historical reasons such as the war, this once-prominent luxury jewelry family was gradually forgotten by the world. Until the 1970s, the handsome young Miyako family liked to travel around the world. After learning about the origin of family and luxury jewelry by chance, Miyako decided to combine European style with the latest Korean trend hundreds of years later to form the Han Fengge of Europe with a brand-new concept. This is a great success.

After nearly 30 years of continuous business development, Dagong has launched handbags, watches, headdresses and other accessories 1000. Tuanqi owns famous brands such as Beauty Alliance, Meidu and Omer, and has opened nearly 100 specialty stores in Europe and America, which has won deep recognition in the market and achieved impressive results. At the same time, Miyako strives to develop export business. Over the years, Miyako has been based on fine craftsmanship and classic fashion patterns, combined with European classical romance and Korean modern fashion, and with a calm and atmospheric creative atmosphere, it has rendered low-key and flashy characteristics, outlined the unique charm of women, made real products have eternal texture across time and space, and perfectly interpreted Miyako's classics and brilliance.

After China's accession to the WTO, the Palace has accelerated its expansion in the Asia-Pacific market, especially in China. Omiya established Omiya (Hong Kong) Industrial Group Company in Hong Kong to fully expand and manage the business in the Asia-Pacific region. In 2007, Omiya established Shenzhen Maidao Trade Development Co., Ltd. to fully promote and expand the OMIAR brand in China market. So far, Miyako has run several luxury jewelry stores in China.

OMIAR & lt has reasonable fashion luxury goods >; The positioning of the market embodies a life concept, a luxury model and the unique cultural glory of jewelry.

Brand name: Christiandior.

Brand file:

(1) Founder: christian dior

(2) Place of registration: Paris, France (1946)

(3) Designer: christian dior,1946-1957; 1957-1960, Yves Saint Laurent; 1960-1989, Mark Bohan; 1989-1996, gianfranco Ferrer; After 1996, John galliano.

(4) Brand line: Christiandior christian dior: high-end women's wear and high-end clothing (5) Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story:

(1) Dior brand has always been synonymous with gorgeous women's wear. Camara evening dress, big V-neck, multi-layer freely matched fur, etc. Are all made by talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.

(2) After1957, Dior is still synonymous with elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward. 1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior. After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

(3) For decades, Dior brand has been creating "new opportunities and new love stories" for people. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.

Brand name: Gucci

Brand file:

(1) type: high-end ready-made clothes

(2) Founder: gucciogucci

(3) place of registration: Florence, Italy (1923)

(4) Designer: 1923-1989, Guccio; 1989-1992, richardmbertson, director of fashion design and creativity; 1990-199 1 year, American designer dawnmello 1994, Tom Ford.

(5) Brand line: gucci Guzi

(6) Category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties. 1975 Gucci perfume department was established to launch perfume products.

(7) Target consumers: upper-class women and movie stars.

Address: No.73 viatornabuoni Street, Florence, Italy

Brand legend:

Since Karl Lagerfeld took over Chanel, the most fascinating and shocking story is that tom ford took over Gucci. Before tom ford was appointed as the creative director in 1994, the gucci family was already in trouble and was on the verge of bankruptcy due to poor management ... Fashion must be: Gucci's style has always been favored by business people despite its dazzling fashion brand, which is fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, with novel tailoring and full of 18 century Venetian style. The Contemporary Legend of gucci Kingdom In gucci's fashion kingdom, there are young and talented designers who are most loved by the global media, and even the strongest movie stars such as Madonna, Maria Kelly, Gü neth petro, elizabeth hurley, Brad Pitt and Tom Hanks.

Brand name: valentino Valentino/

Brand file:

(1) Type: ready-made clothes

(2) Founder: Ralph Lauren Rove Roland

(3) Place of registration: new york, USA.

(4) Designer: Ralph Lauren Rove Roland

(5) Category: polo by ralph lauren (polo men's wear) and ralph lauren (Ralph Lauren women's wear), sportswear, sporting goods, jeans, leather accessories, accessories, perfume and home accessories.

(6) Contact information: No.550 Ralph Lauren, Seventh Avenue, new york 100 18 Tel:+12/2857 2500 Fax:+1212857 2588.

Brief description of brand:

Ralph. Lauren is a high-taste fashion with strong American flavor and highly stylized style. Lauren's two famous brands "Ralph. The common characteristics of Lauren women's wear and polo men's wear, Ralph. Lauren Fashion is an inspirational display that combines fantasy, romance, innovation and classicism. All design details are based on a value that will not be eliminated by time. The main consumer classes are consumers and celebrities with middle income or above.

Brand name: Benetton

Brand file:

(1) Type: ready-made clothes

(2) Founder: Juliane Benetton, Luciano Benetton, Gilberto Benetton and Carlo Benetton.

(3) Place of registration: Belluno, Italy (1968)

(4) Designer: Chief designer: Julianne Benetton (1938-), with a team of more than 200 designers.

(5) Brand line: ① Benetton joint color) ② Sisley 3012.

(6) Category: At first, hand-woven pullovers, casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items were introduced one after another.

(7) Target consumer groups: mass consumption, especially young people and children.

(8) Marketing strategy: ① Creative and eye-catching advertising ② Franchising ③ Franchising.

Brand story:

Benetton keeps pace with esprit from California in the life design of casual clothes, and is in the leading position of the times. Benetton clothing embodies the values of the younger generation. The earliest Benetton clothes were mainly aimed at young people and children. A few years later, consumers of all ages accepted it. Its design is casual and interesting, and its tailoring is also very easy to wear. It applies the inspiration of nostalgia to the current clothes, such as ski clothes made of high-tech synthetic fiber fabrics in the 1950s, herring bone suits and miniskirts in the 1960s, and disco clothes strung with beads and leather in the 1970s. Other series, such as children's wear with Nordic style theme, including the blue family series of jeans, are inspired by Peru, a South American country. At first, Benetton pullovers were hand-woven by giuliana, and the colors were bright to distinguish British sweaters. The first series has 18 pieces of clothes, mainly violet pullovers. Later, bright colors with obvious Mediterranean and South American styles became Benetton's posters. Benetton's clothes are mostly natural fibers such as cashmere, wool and angora wool fabrics. In order to cater to local tastes and fashion trends, Benetton pullovers are made of a small amount of dyed yarns. Benetton clothing tries to transcend gender, social class and country to embody a philosophy of life, and an advertising campaign called "Tuscany, Ourivio" and "Benetton-Colors of the World" (1983) embodies this philosophy of life. Benetton's ingenious advertisements have attracted much attention, covering terrorism, racism, AIDS and so on, without mentioning Benetton's clothes. Some advertisements have caused widespread controversy. High-tech production technology, creative design and excellent marketing make Benetton one of the fastest growing clothing manufacturers in the world. Founded in 1965, the company has established more than 4,000 stores in more than 0/00 countries around the world. The brand names are "Full Color Benetton", "Heathcliff" and "0 12", and the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items. Benetton's global strategy is to make Benetton's name as famous as McDonald's and Coca Cola. Benetton is one of the most famous Italian brands for young people in China, which are sold in many big shopping malls and specialty stores. From 65438 to 0994, Benetton ranked first in Italian ready-to-wear sales.

Brand name: Anna Su)/

Brand file:

(1) Founder: Anna Su-Anna Su

(2) Place of registration: United States

(3) Designer: Anna Suiana Su, a third-generation Chinese immigrant.

(4) Brand line: Anna Su

(5) Category: high fashion, ready-made clothes and cosmetics.

Brand overview:

Today, with simple naturalism leading the fashion trend, Anna Su brand clothing still occupies a dominant position with its rich retro atmosphere and gorgeous luxury temperament.

Anna Su is an immigrant from China. Her design is bold and slightly rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous elements that run counter to minimalism are all concentrated in her design. Her almost enchanting colors and her unique witch-like psychedelic magic style shocked everyone. Anna Su's clothes are gorgeous and practical. In addition to fashion series, Anna Su brand also has cosmetics series, and its retro and beautiful cosmetics series once made urban women fondle admiringly.