What is the most creative advertising copy you have ever seen?

For the most creative advertising copy, we have to mention "Durex".

There is a saying in advertising planning that if you want to enter the advertising industry, you must look at Durex's advertisements.

As we all know, Durex's copywriting is one of the best in the industry, and every publication is a classic that causes people to discuss. Even durex's copy will be joked as a joke.

Then let me sort out some of them:

On the day of 520 last year, Durex advertised the brand 13, and once again staged a textbook-level copy. Similarly, the frequency of pushing a poster every hour lasts until 9: 30 in the evening, so that everyone can call directly to show their love?

1 1: 30 @ durex: ThinkSmall, LoveBig. @ Volkswagen Beetle

Durex used the method of comparison. Think small, think big. Not only connect the two together, but also show their own characteristics.

12: 30 @ durex: Say love with light, but don't just say it. @ Xiami Music

Say love with light, but don't just say it.

This sentence is not only a pun, but also an internal meaning.

The first "light", I think, implies two meanings. One is the light of shrimp expressing love, and the other is Xiami Music's "Looking for the Light". The second word "light" means literally, so don't just talk and do nothing.

13: 30 @ durex: you are as smooth as Ta. Bacardi Bacardi

14: 30 @ durex: play, it can be a long time. Razer Razer

15: 30 @ durex: sunshine, beach, waves. @ hollister

Hollister, also known as Seagull, has a very beach surfing style.

Then guess, the copy of Sunshine, Beach and Waves.

From this perspective, the two brands are well connected, all by one word, Bo.

16: 30 durex: my energy is beyond your imagination. @ Red Bull Official Weibo

This copy is wonderful, not only functional drinks, but also in many places, which can be supplemented. . . .

You can find others online, but I really have to mention that Durex is very famous in the advertising industry. Every copy of his works is very good, and every advertisement is thought-provoking and simple and rude.

Think about it, condoms are not suitable for discussion. They can make people appreciate them in person. They are really strong.