Suggestions or ideas on publicizing the Peony Fair in Luoyang, China.

I. Suggestions on the Overall Planning of Peony Fair

1. It is suggested that the Peony Fair be renamed as Luoyang International Peony Fair in China or Luoyang International Peony Festival in China.

2, unified planning of Luoyang city image brand. According to the 11th Five-Year Plan, the municipal party committee and the municipal government should make unified planning, integrate and repackage all the resource elements of the city, and build the image brand of Luoyang. During the Flower Expo, the main roads of the city will be arranged in a unified way to create a strong festive atmosphere, and the external publicity will focus on building Luoyang's city image brand.

3. Establish the idea that cultural activities are the soul of festivals. Cultural activities should run through festival activities, and festivals without cultural connotation are empty. We should strive to hold some high-standard literary pen meetings and solicitation activities in Luoyang; It is necessary to systematically sort out peony literature, hold more seminars on peony culture, establish a place with peony culture as the theme, and reflect the history, people and events of peony through painting, sculpture or other art forms; Establish peony flower identification center and conduct peony boutique auction; Raise the level of Longmen "White Garden"; We should pay close attention to the rescue and protection of folk cultural heritage.

4. "Peace, friendship, development and harmony" should be the theme of the Flower Festival. The perspective of holding festivals should be broadened. Don't talk about Luoyang for the sake of Luoyang. Let's focus on the beauty of peony, base ourselves on the Central Plains and face the whole country, and all kinds of activities will attract great attention and hot discussion from tourists all over the world as much as possible.

5, planning activities should be combined with advanced technology. Planning activities should fully reflect the comprehensive strength of Luoyang city. For example, "shenzhou spaceship" represents the most advanced scientific and technological level in China, and many units in Luoyang participate in research and development, which makes Luoyang more closely integrated with the whole country and even the world, further highlighting Luoyang's urban status.

6. Establish the image identification system of Peony Fair. It is necessary to set up the image symbol of the Peony Fair with Luoyang characteristics, which is obviously different from other cities, and to have a unique peony fair song and propaganda slogan.

7. Peony Festival activities should change from quantity to quality and from scale to benefit. The quantity of cultural and sports activities should not be too much, and the quality and level should be improved. Make good use of the existing cultural and sports venues in our city and hold as many provincial and national cultural and sports activities as possible.

8, in the mode of operation, try to simplify the government led. However, the municipal government should give clear preferential conditions for market-oriented operation and improve the enthusiasm of enterprises and all sectors of society to participate in the Peony Fair.

9. Expand the functions of the Peony Fair Office. It is suggested that the management, guidance and coordination functions of the city's festival activities should be concentrated in the Peony Fair Office of the municipal government.

Second, suggestions on the publicity work of the Peony Fair

1, increase the intensity and breadth of publicity work. External publicity should be done in detail, not with Chili noodles, focusing on propaganda work in several central cities and key cities; Make some promotional videos of Luoyang and broadcast them on CCTV, especially CCTV 4 and provincial TV stations to fully create visual impact and expand the visibility of our city.

2. Position Luoyang as the final destination of tourists. From March to May every year, set up large billboards of Luoyang city image and Peony Fair in prominent positions in surrounding cities and central cities; Advertisements are published in the main pages of evening newspapers and TV newspapers around the country.

3. Internal publicity should highlight the festive atmosphere. Peony Festival has become an indispensable grand festival for Luoyang people. It is suggested that all kinds of publicity during the Flower Festival should highlight the festive atmosphere, fully mobilize the pride of the general public, and let everyone participate in the Flower Festival as the protagonist.

4. Put peony flowers in Tiananmen Square. Ten thousand pots of peony flowers are placed in Tiananmen Square before May Day every year, which has good publicity effect, great influence and strong operability.

Three. Suggestions on specific issues

1, to reflect the charm of Peony City. On the main roads of the city, especially in airports, railway stations and urban entrances and exits, tourists can feel the charm of Peony City as soon as they enter Luoyang.

2. Increase the cultural heritage of Luopu Park. At present, Luopu Park is only a garden park with insufficient cultural background. It is suggested that the sculpture wall of "Luoyang Historical and Cultural Corridor" and "Luoshen Fu Tu" should be built in Luopu Park, and the river bank and water surface should be lightened and colored on a large scale, and the statue of Luoshen should be built in the center of the water surface.

3. Control the price of service industry. During the holiday season, tourist attractions and parks are overcrowded, while tourists are scarce from Monday to Friday, so price levers should be used to adjust them. For example, the number of people who control the ticket price should be increased on weekends, and the price should be lowered from Monday to Friday to attract tourists; The price of hotel accommodation is too high. Now tourists go to Luoyang to enjoy flowers during the day and stay in surrounding cities at night. Luoyang suffered a lot. The government should introduce relevant measures to attract tourists to eat, live and travel in Luoyang.

4. Solve traffic problems. Many comrades reported that one of the most important reasons for not inviting guests to Luoyang during the flower show was that they could not buy tickets and could not guarantee the guests to return on time.

5. Develop tourist souvenirs with Luoyang characteristics. Tourist souvenirs should be aimed at the different needs of long-distance tourists and short-distance tourists, with various forms, rich taste and commemorative significance, and can represent Luoyang.

6, fully mobilize the enthusiasm of tourism enterprises. It is necessary to give strong support to travel agencies and tourist attractions in terms of policies and funds, fully mobilize the enthusiasm of tourism enterprises, and make them organize tourists to visit Luoyang on the platform of Peony Festival and Luoyang.

In addition, the participating units also put forward preliminary ideas on some activities to be planned during the flower show next year.