The difference between network media and new media

New media include Internet TV, blogs, podcasts, videos and electronic magazines.

Network new media is a form of communication that provides users with information and services through computer networks, wireless communication networks, satellites and other channels, as well as terminals such as computers, mobile phones and digital televisions. Now it includes: Internet TV, blogs, podcasts, videos, electronic magazines and so on.

"New media" refers to the media corresponding to "traditional media" at present, which is supported by digital compression and wireless network technology and realizes globalization by its large capacity, real-time performance and interactivity.

Characteristics of new network media:

1, excellent media personalization. Due to technical reasons, the media in the past were almost all popular. However, new media can be geared to more subdivided audiences and individuals, and individuals can customize their own news through new media.

2. Increased audience selectivity. Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in program voting and information retrieval.

3. The new media has various forms and rich expression processes, which can integrate words, audio and pictures, so that the content can expand infinitely in an instant, thus making the content a "living thing".

Training requirements:

This major requires students to be able to engage in in in-depth, comprehensive and interdisciplinary information communication work in the information communication era, and at the same time be able to engage in communication technology work such as design, production and network technology.

Employment prospect of new media technology major;

The employment prospect of new media technology major is mainly engaged in new media operation, copywriting planning and new media editing in network companies, advertising companies, TV stations, newspapers, audio-visual electronic publishing houses, magazines, news organizations and education promotion companies.

New media technology course requirements:

Introduction to new media, new media practice, digital media technology and application, network marketing planning and creativity, website planning and design, webpage design and production, database, photography and video recording, digital image creativity and design, animation creativity and design, etc.