Traditional Culture Encyclopedia - Photography and portraiture - Which makes money, advertising or promotional film?

Which makes money, advertising or promotional film?

That must be advertising to make money.

What's the difference between a promo and an advertisement?

1. Advertising is more refined and formal in content, and can be put into almost all media channels. Advertising is aimed at a product or enterprise, and the purpose of direct transformation is stronger, and the effect of single product transformation is excellent.

2. The advantage of the promotional film is that it can enhance the overall image of the enterprise, do event marketing, and promote activities. To promote all products and businesses of the enterprise and save the cost of advertising all products separately.

What kind of promotional video content can achieve the profit target as soon as possible?

3. In marketing, promotion has always been an important market means to increase product sales and an important form to display corporate brand image.

How can commercial films make better profits?

The direct purpose of making commercials is to transform. Advertising films are generally short in duration, and the distribution channels are basically unrestricted. However, for today, no matter what marketing promotion method is adopted, even commercial advertisements tend to be content marketing in order to make people accept information more easily.

Advertising has become softer, the control of product pain points has become higher, the requirements for the presentation form of content creativity have become higher, and the requirements for over-packaging of products have decreased. With the presentation form of the script and the product itself to impress people, the production accuracy of advertising films has become higher.

Nowadays, the advertising film has begun to have the marketing concept of promotional film, that is, to highlight the core value of the product and use the content value contained in the advertising film to tell, influence, incite and promote consumption. This is also the marketing concept of Henan Quandao Cultural Media when shooting and making promotional films and advertisements.

Just like the marketing effect of China on the Tip of the Tongue and the short video with vibrato, they are all making high-quality content with cultural connotation, unique views, skills and interest, but unconsciously the food on the tip of the tongue is on fire, such as Peggy watches, sunflower shakes, cosmetics, bear clothes, tea answers and Tik Tok.

This form of advertising film is extremely popular for the current consumers, and the resulting consumption transformation is even incalculable.

Nowadays, we should always focus on the product itself to dig deep into the pain points, tell good stories, make meaningful and high-quality content, make your product clear, make it more interesting by innuendo, make it easier for everyone to accept and stimulate their curiosity, so as to make customers and consumers recognize and transform their consumption.