Book topic selection plan

Model essay on book topic selection planning

Time is passing by, never ending, and a period of work has come to an end. What greeted us was a new work goal. At this time, it is very necessary to write a planning book. So how do we write a plan book? The following is my well-organized book topic planning book, welcome to share.

Book theme planning book 1 1. Book theme:

Challenge the Network —— Online Working Members Talk about K68

Second, the nature and summary:

Online working members talk about K68, providing better service for friends and customers of K68 and bringing happiness and value from K68 to more people. It is mainly a guiding book for network information work.

K68 is an online work community. As long as you can get online, you can enter the community to undertake work tasks, including graphic design, website design, article comments and so on, which provides a part-time opportunity for many people.

K68 aims at "freedom of work and self-liberation" and provides challenging job opportunities for every employee, thus subverting the traditional work concept and giving the network another meaning. Many people can learn from others' strengths in addition to completing tasks here, and truly realize the two-way combination of online work and learning. Since its establishment, K68 has registered more than 30,000 employees, especially in the past year, with the increasing scale of nuclear fission, the number of participants has gathered elites from all over the country. Its operation mode has a very far-reaching impact on the further development of the network. I believe that this book "Challenge Network-Online Work Members Talk about K68" will expand this influence to every field of life and to the hearts of every aspiring youth.

Third, the author:

Management (such as A Kang, A Nan and moderators of various sections, etc. )

Customer level (such as an old customer like Bian Shi)

Award-winning author (select representative: especially the strong on the list of the strong)

Registered member (select representative)

It is best to introduce their relevant background materials in detail, such as academic qualifications, professional and technical positions, research or creative achievements, writing ability, style and so on.

Fourth, the advantages of this book:

In recent years, the Internet in China has developed rapidly, and surfing the Internet has become a relatively common and concerned activity. However, China's use of the Internet is superficial, and its work and study functions have not been fully exerted. Today, network work has gradually become a trend, and there is no book in the book market that comprehensively introduces or helps netizens understand network work, but I can only read it in foreign book markets. This book will fill this gap. Besides, this book is the first in China, and I believe it is also the first online book in the world.

Therefore, compared with similar publications, it is far beyond the general reference significance, and it is not difficult to imagine its huge market space from the perspective of readers' needs.

As a successful advocate of the national online work platform, K68 has an important demonstration role. The book "Members of the Net Talk about K68" should have a good incentive effect on aspiring netizens.

Five, reader orientation:

K68 all working members and new and old customers;

Various large and medium-sized advertising companies and studios mainly engaged in the design industry in society;

Various school design groups supported by scientific research such as students' quality development;

College students at all levels and other on-the-job netizens who want to start their own careers in the network age.

The main content of intransitive verbs:

Brief introduction of challenge network K68.

Challenge the Ideal ———K68 Management Talk about the feelings of website establishment (you can describe the hardships and development process in easy-to-understand language, giving people a real and friendly feeling).

Challenge the joy-the feelings of enterprises and customers who publish tasks on K68 (you can let old customers talk about the gains after choosing to contribute on K68, such as convenience, material benefit, high efficiency and more creativity. And the feeling of joy after harvest).

Road to Challenge-All contributors on —K68 talk about the design process, experience and feelings (you can describe the overall feelings in the competition, including the simple ideas during design, the gains after seeing other good designs, and the feelings of growing from a novice to a master).

Challenge brilliance-the winning authors introduce themselves and talk about the inspiration of creative activities and the joy after winning the bid (for example, promoting our strongmen to let people know them, they are all outstanding in the design field, and showing their works in the book by the way can be regarded as a kind of packaging)

Challenge novelty-show the new things, wonders and avant-garde things appearing on K68 in a reasonable way (such as Exposing the Ungrateful People in the World, Male Root Show, Diet Medicine Self-Relieving, etc.). , which can be in the form of news interview)

Challenge the future-the future development of K68 (including the management's vision for the future, the supporters' vision for the future of K68, and various media reports on K68' s media and journalists can be added first).

Challenge message K68 Management's message to young people, especially college students.

Seven. Write the plan and chapter content:

The tentative chapter content of the first draft of this book: the preface should be written by other celebrities on the internet; The first chapter challenges the network; The second chapter challenges the ideal; The third chapter challenges joy; The fourth chapter is the road to challenge; The fifth chapter challenges brilliance; Chapter six challenges novelty; Chapter seven challenges the future; Chapter VIII Challenge Information; The postscript is summarized by the webmaster or the statements of individual media are selected to summarize or express gratitude to all parties in the writing process of this book.

(The following depends on the specific situation)

Total number of words: This book is about 300 pages, 32 pages long, and the total number of words is 300× 800 = 240 (thousands of words) based on 800 words per page. Pricing: 26 yuan;

Number of sheets: 32, total pages/format = 300/32 = 9.375.

Eight, the life cycle and print run of the book:

Since there are no similar books in this kind of books, after rough calculation, the first batch of books should be printed in 3000 copies. One year later, when the registered number of K68 will reach 50,000 in 2007, 3,000 copies will be printed according to the situation, with a total print run of 6,000 copies. (Can be decided as appropriate according to the actual situation)

Nine. Cost calculation: (the situation varies from place to place', as appropriate)

Compilation fee: 5× (240,000)/1, 000 = 1, and 200 yuan is calculated according to 5 yuan thousand words;

Typesetting and film production fee: 32 8 yuan per page, 8× 300 = 2,400 yuan;

Printing fee: 0.25 yuan per sheet, 0.25× 3000× 9.375 = 703 1.25 yuan;

Royalty: pricing × print run × 6% = 26× 3000× 6% = 4680 yuan.

(The general tax rate is 5% ~ 15%, but it is good for a new author to get 6% ~ 7%. )

Or basic remuneration: 3000× 8 %× 26 = 6240 yuan;

Word remuneration: 40 yuan/thousand words = 40× 240000/ 1000 = 9600 yuan.

(Generally, it is between 20 and 50 per thousand words, and more than 50 are experts);

Gross profit: foreign sales: 26× 3000× 60% = 46800 yuan;

According to the one-word remuneration system with higher remuneration, gross profit = sales code-cost = 46800-(1200+2400+7031.25+9600) = 26568.75 yuan.

Finally, the book topic planning must deal with the "five orientations"-market orientation, reader orientation, author orientation, binding orientation and marketing orientation. A book, from a message or inspiration, to the market research and market forecast of responsible editors, to the research, analysis and positioning of target readers, the selection, screening and determination of authors, the formulation of marketing strategies, the selection of propaganda means and the adaptation of distribution channels, must be carefully planned and implemented, and adjusted and revised in time according to operational practice. Only in this way can we ensure the integrity, perfection and perfect implementation of the book system engineering.

The above items may change in the future implementation process, but they are also allowed to change, but they must be explained in the topic selection report to show the editor's understanding and thinking depth of the topic selection connotation. Here, this paper can only plan the topic from a big perspective, and there are still some unexpected places in the specific operation process, which need to be changed and improved.

Book Topic Selection Planning Volume II I. Topic Selection

Fifty years of China-Africa friendship

Second, the intention of topic selection

Books are special commodities. In addition to all the market attributes of ordinary commodities, their social attributes are also very important. Real bestsellers must find the intersection of social benefits and economic benefits. According to the dual attributes of books, I briefly analyzed the intention of this topic from the market and society.

1. From the analysis of social benefits: 165438+ 10/-6. The Beijing Summit and the Third Ministerial Conference of the Forum on China-Africa Cooperation were held in Beijing, People's Republic of China (PRC), hosted by the Ministry of Commerce and attended by 48 African countries. The Forum on China-Africa Cooperation was established in June 2000 to meet the challenges of the new century and strengthen cooperation between China and African countries in various fields. During the summit, senior officials from 48 African countries gathered in Beijing to discuss China-Africa cooperation.

Such a large-scale high-end international conference was held in Beijing, which attracted wide attention from all walks of life. This year coincides with the 50th anniversary of the opening of diplomatic relations between New China and African countries, and this concern is sublimed again invisibly. Not only the domestic circle, but also the influence of the summit in the international community is obvious to all. By planning such a book, we can not only meet the urgent needs of all sectors of society for a deeper understanding of the Forum on China-Africa Cooperation, but also publicize the Sino-African friendship that has gone through half a century and show the outstanding achievements made by China and African countries in diplomatic relations and international cooperation in the past 50 years. In addition, the operation of this book can also give a brief introduction to the African countries attending the meeting, which can not only expand the influence of these countries among the masses in China, but also promote the cooperation and exchanges among the people, so that the friendship tradition between the Chinese and African people can be inherited and carried forward.

2. From the analysis of economic benefits, the Forum on China-Africa Cooperation has attracted wide attention from all walks of life. During the meeting, the media's concentrated reporting and publicity achieved good results, forming an "African fever" in society. Due to historical and economic reasons, African countries have long been unknown to us, and the emergence of "Africa fever" has just stimulated the reading demand of ordinary people for such books. In addition, party and government organs, enterprises and institutions, academic research institutions and many other departments need such books to help and guide them to understand and learn about the China-Africa Cooperation Forum and China-Africa diplomatic relations, so the book should have good market expectations.

Third, the main content

The written content for people from all walks of life should be based on the principle of knowledge popularization, with the relevant materials of the Forum on China-Africa Cooperation as the main body, and strive to introduce the background, establishment and development of the Forum on China-Africa Cooperation in a comprehensive and in-depth way, focusing on the great promotion of the Forum to China-Africa relations and China's assistance to African countries. In order to improve readers' interest in reading, we can appropriately add some behind-the-scenes news during the summit to show the statesmanship of the leaders attending the meeting, and use relevant interview materials to show the whole forum as comprehensively as possible.

In addition to the theme of the Forum on China-Africa Cooperation, this book also briefly introduces and shows the political, economic, social life, religious beliefs and other cultural fields of African countries and people, so as to enhance readers' understanding of Africa.

In addition, 2006 marks the 50th anniversary of the establishment of diplomatic relations between China and Africa. Today, on the 50th anniversary of this historical event, books should review and look forward accordingly, publicize the friendship between China and Africa, and enhance the feelings of the people of the two places.

In addition to the text, color pages can be appropriately added, and some information photos and excellent photographic works that can show African culture can be selected, so that readers can enjoy a visual feast while reading this book and understanding Africa.

Fourth, the comparison of similar books.

Due to the emergence of "Africa fever", books about Africa are very popular in the book market at present. In Zhongguancun Book Building and Xidan Beijing Book Building, African book counters have attracted many readers. There are many books related to African culture, including The Mystery of the Pyramid, A Journey to Africa, One Man's Africa, A Guide to African Investment, Blue Africa, Kofi Annan, The Most Trusted Diplomat in the World, African Black Civilization, A Journey to the Nile and so on.

Although the Forum on China-Africa Cooperation has ended, it is expected that this "Africa fever" in society will continue for some time. At present, there are many kinds of books related to Africa that are popular in the market, but there is a gap between the publishing time and the publishing time. In addition, there are no books related to the Forum on China-Africa Cooperation in the book market, so if this book can be published smoothly, it will seize the commanding heights of the market and have great advantages in both publicity and sales. A series of agreements and forums signed during the China-Africa Cooperation Forum.

The emerging spirit will also be the focus of research and learning in academia, institutions and other departments. Therefore, among similar books, we have timely and comprehensive contents and precious historical materials, which will be an incomparable advantage for other books on Africa.

Verb (abbreviation of verb) related propaganda

After the book is published, it is also important to make good sales achievements in the market. I plan to arrange the publicity work as follows: First, on the basis of analysis and reference, start the media resources in an all-round way, go deep into the readers' groups, and publicize through various channels such as radio, internet and printed matter.

Give it to the publishing house for publicity in the early stage, and you can choose the following ways:

1. Book information, which is publicized by publishing information. Publicity language tries to attract the attention of publishers and readers by the wind of China-Africa Cooperation Forum.

2. Pre-advertising on well-known reading websites, arousing readers' expectations.

3. Serialize a small part of promotional books in relevant journals and magazines for readers.

After the later books are listed, we can combine the efforts of authors, publishers and media to promote them in the following ways:

1. Go to the website to publicize the book information, and Dangdang, Sina Reading Channel and other well-known websites recommend new books.

2. Soon after the book is listed, relevant experts and scholars can be organized to give special lectures in large book fairs (such as Xidan Book Building) or libraries to promote the book.

3. Publishers participate in order fairs and do book promotion.

4. Cooperate with the media and publish book reviews written by specially-assigned people in some well-known media (such as Sanlian Life Weekly and Southern People Weekly) to further expand the influence of this book on readers, especially readers with higher education and better economic conditions, who should be the main consumer groups of this book.

5. From the market point of view, carry out publicity in the form of gift positioning, and carry out poster publicity in major book cities and bookstores. In addition, according to the characteristics and positioning of this book, it can also be used to enter organs, institutions, schools, state-owned enterprises and other departments for publicity and sales.

6. Publicizing the book in other books recently published by the publishing house can also get good results.

Benefit prediction of intransitive verbs

If this book can be published smoothly, it will be the first or even the only book on the China-Africa Cooperation Forum and China-Africa friendship in the book market in the same period, supplemented by the propaganda work in the early and late stages, which will bring good momentum to book sales.

Fifty Years of China-Africa Friendship is a book with a wide audience, which is informative and will surely attract the attention of a large number of readers. As a book for popularizing knowledge, its price should be positioned at a position acceptable to the general public, which is also conducive to the sales of this book. In the book market, this book is mainly for readers who care about current affairs and love learning. It is estimated that readers are mainly between 18 and 60 years old, and the number of men should be more than that of women. This book has a high collection value, not only for personal use, but also as a gift. If we can get through the sales channels of institutions, institutions, schools and state-owned enterprises, the benefits will be further improved.

There is an "African fever" in the book market, and this fever will continue for some time. Therefore, our timely publication of this book not only makes up for the blank of books on China-Africa cooperation in the market now, but also provides a spiritual feast for readers who urgently need to know about the 50-year friendship between China and Africa.

I believe that the book Fifty Years of China-Africa Friendship has a broad market prospect.

Book Topic Selection Planning Volume III I. Book Topic Selection:

The paper-cutting that Grandma taught you.

Alternate theme:

1, Introduction to Lucky Paper-cutting

2. "Folk Art Paper-cutting Techniques"

3. "Learn paper-cutting from pictures"

4. China folk pattern paper cutting

5. "Small paper-cut"

6. Paper-cut flower language

7, "Paper-cut Daquan"

8. Folk paper-cutting

9. Exquisite paper cutting

Second, the author to be selected:

Write it yourself.

Alternate author:

1, a paper-cut celebrity or artist

2. Art researchers

3. Paper-cut celebrities cooperate with researchers and others.

Third, the basic situation:

Book type: series

Subject range: China folk paper-cutting skills.

Writing emphasis: Starting with the basic paper-cutting methods, explain the process of paper-cutting with simple words and pictures.

Content level: the combination of data collection and in-depth visits in various regions of the country.

Publishing House: People's Fine Arts Publishing House.

Four. Main contents:

Keywords: paper cutting

Chinese paper-cutting not only makes China people proud, but also amazes foreigners. Because of a small piece of paper, after a simple conception, I saw scissors crossing it like running water, and a vivid image jumped on it. Paper-cutting is a valuable folk heritage of China people and a valuable cultural heritage of the world. With the increasing national strength of China, Chinese paper-cutting has also been loved and concerned by people all over the world.

According to the theme of paper-cutting, the basic paper-cutting process and skills are obtained through interviews, investigations and collections, and paper-cutting is from easy to difficult. Every paper-cut has pictures, simple words and precautions. Writing requirements: first, primary paper-cutting, step by step from primary to advanced; Paper-cutting style should be unconventional, the picture should be clear and clear, and the text should be concise and easy to understand.

Let everyone learn paper-cutting according to this book.

V. Value of the topic:

Social value: it can restore the Chinese paper-cutting art that is rarely mentioned by the public and arouse the society's attention to China's excellent culture;

Academic value: it can provide some valuable information for academic research;

Economic value: It caused a sensation among the public, because paper-cutting is a traditional handicraft art in China, and paper-cutting is also called window grillage by the people. In modern society, its economic value is very considerable, especially during the Spring Festival, every household will buy some beautiful paper-cut window grilles and stick them on their windows to pray for the arrival of the New Year. At the same time, it also has collection value.

Sixth, reader orientation:

Paper-cutting enthusiasts

Primary and secondary school students: Paper-cutting can activate children's hands, brains and eyes and increase the interest of life. In the process of paper-cutting, the child's eyes should be observed and corrected, the brain should remember, analyze and understand, and the action of holding scissors should be accurate, flexible and appropriate. It can not only exercise children's hands-on coordination ability, but also further develop children's left and right brains.

Middle-aged and elderly people: From the perspective of Chinese medicine, many acupoints closely related to health are concentrated in people's hands and connected with internal organs of the whole body. Stimulating these acupoints properly helps to keep healthy. Finger-centered activities in paper-cutting can stimulate the cerebral cortex, maintain the youthful vitality of the nervous system and prevent Alzheimer's disease. And the fond memories of childhood have special feelings for paper-cutting.

Seven, the book advantages:

1, comparison of similar books

Most of the similar books on the market are children's books, such as: Pokemon Intelligence Development Series Playing with Paper-cutting (4-5 years old), A Complete Book of Practical Paper-cutting for Children, and Handmade Paper-cutting for Children.

》 and so on; Secondly, it is purely theoretical, such as, Miao's "Paper-cutting"; Once again, it is a purely ornamental collection type, such as: "Paper-cut Boutique Selection-China Golden Scissors"; In addition, there are practical ones, such as "3-minute paper-cutting exercise book" and so on.

2. As can be seen from the classification and quantity of Dangdang's paper-cut books, there are fewer books suitable for all ages, as follows:

Children (1 10): puzzle games (104), 7- 10 years old (44), 3-6 years old (37),11-kl.

3. Advantages of this book

Small market share: according to the above analysis, it can be seen that this kind can be collected, applied and learned; Clear pictures, concise words, clear and easy to understand, easy to operate; A comprehensive collection of paper-cutting techniques in various regions, the general regional market is relatively strong; The readership is relatively wide.

Eight. Chapter content:

The initial chapters of this book are as follows:

The first chapter preface

chapter two

Overview of paper cutting

chapter three

Common basic paper-cutting forms

chapter four

Cutting methods of various flowers

chapter five

Cutting methods of various animals

Chapter vi

Character cutting method

Chapter VII

Cutting methods of rocks and clouds

Chapter VIII

Cutting method of characters and patterns

Chapter 9

Cutting methods of common patterns

Nine, book publishing norms and life cycle

1, content form: graphic combination

2. Format: 787* 1092mm 16.

3. Print run: 20 13 12 First printing.

4. Pricing: 36 yuan RMB.

5. First printing: 4,000 copies (expected)

6. Printing paper: offset paper, text embossed paper, waist embossed paper and book cover writing paper for book illustrations;

7. Word count: 20,000 words

8. Life cycle: 10 year

X. marketing methods:

1, posters of major book cities and bookstores;

2. Publicize on Dangdang, Zhuo Yue and other major websites;

3, in the press recently published books and periodicals publicity;

4. New book launch conference;

5. Celebrity signing ceremony;

6. Give gifts (bookmarks, postcards, etc.). )

etc

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