Traditional Culture Encyclopedia - Photography and portraiture - May I know the sponsor list for the 2006 World Cup?

May I know the sponsor list for the 2006 World Cup?

There are 7 jersey sponsors for the teams participating in the 2006 World Cup, among which:

PUMA leads the way, with 12 teams;

NIKE follows closely Afterwards, there were 8 teams;

ADIDAS' power shrank to only 6 teams;

UMBRO 2 teams;

LOTTO 2 teams

JOMA 1 team;

MARRATHON 1 team

一.PUMA

(Italy, Czech Republic, Switzerland , Paraguay, Poland, Iran, Saudi Arabia, Angola, C?te d'Ivoire, Ghana, Togo, Tunisia)

Puma was born after a split of the Dassler family, which was a close neighbor of Puma and the founder of rival Adidas. Nowadays, Puma's style is combined with fashion, which has especially attracted the attention of some young European and American women. Puma's bold personality was fully demonstrated in the incident when it designed a one-piece jersey for the "African Lions" Cameroon team at the last African Cup, which led to a dispute with FIFA. This lawsuit also made Puma more attention.

The latest Puma advertisement basically features African players, who loudly declare: "We are proud of Africa." The last three African Cup champions were sponsored by Puma. The first two were Cameroon and Tunisia. In the 2006 African Cup of Nations, Puma won the two finals teams Egypt and Cote d'Ivoire. In fact, the five African teams that will participate in this World Cup, Angola, Cote d'Ivoire, Ghana, Togo and Tunisia, all wear Puma jerseys.

In addition to the five African teams, the other seven World Cup teams, Italy, the Czech Republic, Paraguay, Poland, Switzerland, Iran and Saudi Arabia, are also contracted by Puma. The Italian team's jerseys were still provided by Kappa in the World Cup in Korea and Japan, but this time they have been replaced by Puma. Although there is only one seeded team in Italy, it has 12 endorsement teams out of the total 32 participating teams, making Puma the sports brand with the most sponsored teams in the World Cup in Germany. Moreover, who can guarantee that the 11 non-seeded teams will remain calm this summer?

2. NIKE

(Brazil, Netherlands, Portugal, Croatia, Mexico, Australia, South Korea, United States)

February 13, Berlin Olympic Stadium, At the World Cup finals in Germany this summer, Nike grandly launched new uniforms for the eight teams it sponsors that will participate in the World Cup. Compared with four years ago, the total number of contracted teams that Nike has in this World Cup has not changed. However, the teams accompanying Brazil, Portugal, Croatia, South Korea and the United States have increased from Nigeria, Russia and the United States in the last Korea-Japan Cup. The Belgian team was replaced by the Netherlands, Mexico and Australia teams in this World Cup.

Insisting on not sponsoring large-scale events, but sponsoring players and teams, Nike, the unofficial sponsor of major events such as the World Cup, has always adhered to the "ambush" market strategy it created. In fact, in the last World Cup, they were more popular than FIFA and Adidas, the sponsor of the Japanese Football Association, one of the hosts: the South Korean team that historically reached the semi-finals and the Brazilian team that finally won the championship were greatly promoted. Sales of Nike football products.

The ambitious Nike has set up an advertising budget of US$1.8 billion for this year's World Cup, which is much higher than its two main competitors, Adidas (US$1 billion) and Puma (US$220 million), and also higher. 1.4 billion US dollars compared to the last World Cup. Nike hopes to use the World Cup to surpass Adidas and become the number one player in the world's football product market.

3. ADIDAS

(Germany, Argentina, France, Spain, Japan, Trinidad and Tobago)

As FIFA and the World Cup As a traditional official sponsor, Adidas "only" has 6 endorsed teams in this summer's World Cup, although most of them are seeded teams: the host Germany, France, Spain, Argentina, and the other two are Japanese teams and first-time participating teams. Trinidad and Tobago.

Adidas has always had a tradition of official cooperation with the International Olympic Committee, FIFA and many football associations. For example, in China, Adidas has adopted a very active offensive strategy in recent years, with the Chinese Olympic Committee, In the 2008 Beijing Olympics, the Chinese Football Association, China Team and the Chinese Volleyball Association reached a large sponsorship agreement. As the official sponsor of FIFA, the three stripes will be the only sporting goods trademark appearing on the official website of the World Cup.

In addition, Adidas also has the traditional "home field advantage" in this year's World Cup, because the host football association is also its partner, just like France in 1998 and Japan in 2002, and the 2006 World Cup was held in Held in Germany, the birthplace of adidas.

4. UMBRO

(England, Sweden)

UMBRO, an internationally renowned brand with a history of 78 years, is a football apparel manufacturer based in the UK. , and was founded in 1924 by the British Humphreys brothers. The brothers combined the five English letters in their English name (HUMPHREY BROTHERS) to form the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today.

Due to the failure of Scotland and Ireland, Ghana in Africa was snatched away by PUMA. Only two teams in this year's World Cup, England and Sweden, wore its jerseys.

5. Lotto

(Serbia and Montenegro, Ukraine)

LOTTO is a famous Italian brand, but its main focus seems to be tennis, racing, etc. In this World Cup, it sponsors the Ukrainian and Serbian teams.

6. JOMA

(Costa Rica)

JOMA is famous for the manufacturing of sneakers. This World Cup is sponsored by the Costa Rica team.

7. MARRATHON

(Ecuador)

MARRATHON sponsors the Ecuadorian team.