Poster Design of Public Illustration —— The Relationship between Illustration and Graphic Design

Classification and appreciation of poster design? Analyze different poster styles, learn from their advantages and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-Korean designer Ye Jiyun designed this set of music-themed illustration posters. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style. 02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 165438+ 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination. What kind of illustration background and theme does public service communication illustration include?

Illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, film and television posters, game character setting and built-in art scene design, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Public service communication illustrations are illustrations that appear in public service communication activities. The Relationship between Illustration and Graphic Design

Today, with the rapid development of social informatization, graphic design has become an element that can be seen everywhere in life, and more and more illustrations with visual impact are used. Below, I searched and sorted out the connection between illustration and graphic design for you. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!

Nowadays, graphic design has flooded every corner around us, from which we can see that colorful and impressive illustrations have become an important means to attract people's visual senses. Its unique universality and closeness to the people have attracted people's attention to a great extent and changed people's aesthetic standards. In the modern social environment, China has also made a new breakthrough in illustration art, and the specific painting method and language art are gradually diversified. We should deeply explore its specific artistic value, so as to create better and more perfect graphic design works.

First, the development status and concept of illustration

Literally, illustrations refer to pictures interspersed in words. The position of the picture is also different, sometimes it appears in the text, and sometimes it appears in an independent form. Illustration is generally a description and detailed explanation of the relevant content of the text, with the aim of making readers better understand its text content. With the vigorous development of society, the connotation and significance of illustration have also become rich. With the development of the times, photography, symbols, painting and so on are all called illustrations. Illustrations are also widely used in printing and various media, such as advertisements and posters. It also involves games, public welfare, film and television, commerce, printed matter and other fields. Nowadays, the illustration market tends to be specialized, and the types have become rich and colorful, such as sports illustrations, children's illustrations and digital illustrations in people's lives.

With the development of economy, the practicability of illustration has been widely concerned, and its design tends to be popular, so that different types of people can quickly understand and accept the information they express, at a glance, and have a * * * sound with it. Modern illustration breaks through the single style in the past, and combines modern photography, digital, hand-drawing and other technologies to bring people a beautiful visual experience.

Second, the relationship between illustration and graphic design

(a) Illustration is a very important element of graphic design.

The so-called graphic design, in fact, refers to the designer's design on the relevant two-dimensional plane, and its related contents include the synthesis of patterns and the description of images, such as the use of words or fonts, the application of illustrations, signs and other related elements, in order to achieve the function of transmitting information. Therefore, illustration is the most important element in related graphic design. Graphic design and illustrations play an information-oriented role and are artistic and aesthetic. In addition, graphic design also includes many related elements such as color, font and typesetting, and illustration has the greatest advantage in this respect. It conveys information to people in the most intuitive and quickest way, attracts people's attention more effectively, and makes people accept the content expressed by designers easily and happily.

(B) illustrations have a strong independence.

Compared with color, font, logo and other graphic design related elements, illustration has irreplaceable position and advantages. With more and more attention paid to illustration, flower arrangement has become a unique art form in people's lives. For example, the familiar cartoon is actually another illustration form in the development process. The development of Japanese animation industry is well known. Many comic books, such as Slam Dunk Master, have even had a great influence on the social development of Japan. Nowadays, comics have become a very important cultural industry in Japan, especially the characters in comics have already become the mainstream of many print media designs. In addition, the fields related to illustration are becoming more and more specialized. With the difference of professional designers, illustration has become more detailed.

(3) The two influence each other and complement each other.

Although illustration is constantly showing and developing its independence, it is indisputable that it still belongs to an element of graphic design. The difference is that its role and status are gradually rising. The further development of illustration has promoted the development of graphic design and related industries, and the prosperity of graphic design can also effectively promote the development of illustration, which have complementary benign effects.

Third, the application of illustration in graphic design

(A) the relevant application of illustrations in posters

We all know the appeal of posters, which can make people really understand what posters want to express when reading newspapers. Only by accumulating massive materials can we create a successful poster design, and the designer's own in-depth research and creativity are the most important. Posters generally appear in the form of advertisements, which have the characteristics of strong farsightedness, wide content and large screen. These characteristics make the application of illustrations in related fields increase. In the market and field of graphic design, people urgently need professional illustrators. The most fundamental reason is that it can attract people's attention and dig out many potential customers for graphic design.

(B) the application of illustrations in books

Books bear the wisdom and knowledge of human beings, and everyone's growth is inseparable from the company of books. With the development of science and technology, many things are digitized, so are books, which appear in front of people in the form of e-books and develop rapidly. Paper books are strongly rejected, but e-books can't give people the visual feeling brought by paper books. The design of books is very different from the general graphic design. Based on the overall situation, it uses the whole sensory stimulation to make readers produce * * * sounds. Some people say that books themselves are works of art, which shows that the design of books has lofty artistic value, and illustrations play an important role in books.

(3) Related applications in packaging design.

Almost all goods will be packaged, so a very important field of illustration application is packaging design. The purpose of designing commodity packaging is to arouse people's desire for consumption. Although it has the function of protecting goods from being damaged, the main reasons include its aesthetics and practicality. Packaging design should not only reflect the high-end standard of products, but also convey the connotation of goods well. For example, the packaging design of draft beer, the bottle body is the design concept of the pearl on the sea, the bottle body is designed as a textured pearl, and with special technology, it is very dazzling under the light and the lines are simple, which makes people want to have a drink at first sight.

In a word, illustration is an important means for graphic designers to convey their specific ideas, which can bring people comfortable and beautiful experiences and feelings. At present, illustration has penetrated into life, art and culture and other related fields. Illustration has gradually become an irreplaceable element in graphic design. People's demand for spiritual culture is increasing day by day, which gives illustrations a broader application space. The construction of professional illustrators and the improvement of authors' innovative ability are of great significance to the prosperity of social culture and the construction of a beautiful society.

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