Traditional Culture Encyclopedia - Photography and portraiture - What's the difference between Sony and Sony Ericsson Audio?
What's the difference between Sony and Sony Ericsson Audio?
1. Different fields: Sony Ericsson is an industrial chain based on a series of multimedia products, focusing on vertical fields such as Bluetooth headsets, LCD TVs, intelligent audio, Bluetooth audio, karaoke entertainment equipment, mobile phones and speakers, and its business scope covers product customization, design and development, manufacturing, sales and after-sales. Sony focuses on 2G, 3G and 4G mobile communication networks and professional services in the communication market.
2. Different time of establishment: Sony Ericsson, that is, Guangzhou Sony Ericsson Digital Technology Co., Ltd. was established in 2005. Sony, namely Sony Ericsson Mobile Communication Sab, was established in June 2006 with 50% investment from Sony Corporation of Japan and Ericsson Corporation of Sweden respectively.
3. Sony Ericsson Group has signed contracts with He Jie, Wang Han, Chae Yeon, Jin Zhiwen and other stars as brand spokespersons, which has made Sony Ericsson brand widely concerned at home and abroad, and its brand influence has reached a new level. The word Sony no longer exists. In the past 10 years, 50% of Sony Ericsson shares originally owned by Ericsson have officially returned to Sony. The mobile phone series was named "Sony Mobile", and the logo of the mobile phone produced in the future was also changed to "Sony".
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