How to shoot food advertisements?

Shooting methods of food advertisements: close-up shooting, overhead shooting and highlighting the theme of depth of field.

1, shot at close range

We can often see some close-ups in food videos. These partially enlarged lenses can not only highlight the details of food clearly, but also enhance the visual impact on the screen lens, so that the audience can feel the delicious food as intuitively as possible. There are also some close-ups, highlighting the details of food, so that professional gourmets can see more details, thus increasing their appetite.

2. Protruding solution

It can be said that top-down shooting is a common angle when shooting food videos. Top-down shooting can fully show the whole environment, and the food is accompanied by beautiful scenery, which makes the video show elegant temperament. The key point of attention is the light source. If the light direction is too concentrated, the lens picture will be half too bright and half too dark.

3. Highlight the theme of depth of field

Depth of field is to highlight what is to be expressed through reasonable blurring. When shooting, it is necessary to arrange some unique environmental backgrounds to render the atmosphere, but too many arrangements are easy to blur the key content and make it difficult to capture the core.

Matters needing attention in shooting food advertisements

1, food picture level

When shooting a food and beverage promotional film, the horizontal processing of the picture object is not good, which will cause tilt. When shooting food from the front, the horizontal plane of food is parallel to the bottom, or the vertical line of food is parallel to the left and right of the camera.

2, jitter lens fluency

When a novice uses the camera pan/tilt, the pan/tilt route is wavy because he carries the machine, and the picture fluctuates up and down. Translation is not smooth, sometimes fast, sometimes slow or intermittent. Everyone knows how to adjust the color temperature in a single light. But how to adjust the color temperature under mixed light sources, especially outdoor light sources and iodine tungsten lamp, is a difficult problem for many beginners.

3. Matching of food and beverage props.

If you want to make a good promotional film, you must first work hard on props. For example, in the food video shot by Li, people carefully built the kitchen, and all the tools for washing vegetables and cooking were equipped. The art of food photography also pays attention to the color and subtle texture of the subject.