The off-season of the wedding market. The tide of marriage is heating up ahead of schedule.

We will see the wedding fair again in a few days. The first wedding industry event was held in winter, which in itself means that the market demand of this industry is still strong.

According to the relevant person in charge of the organizing committee of this year's wedding fair, the annual wedding fair is generally held twice in March and August, mainly to cater to the two wedding peaks of "May Day" and "Eleventh Day". In fact, in the off-season beyond these two peaks, there are still many market demands that have not been paid attention to and developed. Many exhibitors attach great importance to the wedding climax around the Spring Festival, so the first Winter Wedding Expo came into being.

The reporter learned from investigations in Xisi Wedding Street and Dongdan that the current wedding market is relatively off-season. Many large wedding shops, such as Lowe's and Vivian Bride, have also launched discount promotion plans, and a well-known wedding photo studio has launched a fee package of about 1.5 million yuan to attract customers. Compared with the wedding craze after the Olympic Games, the business of many wedding planning agencies and wedding photo studios is very deserted. Even if everyone's price has shrunk by more than half, many businesses are still facing a situation where there is no business to do.

According to the introduction of the organizing committee of the wedding fair, the investment situation of the winter wedding fair is basically the same as that of previous wedding fairs, so it can be seen that businesses still want to go to the exhibition for gold, and enterprises that have tasted the sweetness in previous wedding fairs do not want to miss the 2009 Spring Festival Golden Week. The person in charge of a well-known wedding photography chain told the reporter that their Guangzhou branch just received a notice a few days ago, and the Guangzhou wedding fair originally scheduled for the end of June 165438+ has been postponed to July next year. Many exhibitors asked for an extension because they were worried that the expected results would not be achieved. In the south, we can already see the recession of the wedding industry.

But in Beijing, many enterprises and consumers are not so pessimistic. The person in charge of a business specializing in wedding supplies said that attending the exhibition was mainly to bring economic benefits. Under the present circumstances, some people are worried that they will not get the desired results. In fact, the off-season is an opportunity for publicity. In the north, people attach great importance to the Spring Festival and usually go home for the Spring Festival, which creates the necessary conditions for parties. When you hold a wedding at this time, you can usually invite more friends to add joy to the Spring Festival. Therefore, the northern wedding industry is more popular during the Spring Festival.

Many consumers also hold the psychology of "bargain-hunting consumption" and are full of expectations for the wedding fair. A friend who is going to get married early next year said that it is just the off-season of all kinds of consumption, and the discount of merchants is very strong. I want to visit the wedding Expo and buy all the links that need to be spent in one stop.

According to industry experts' analysis, this winter wedding fair should be able to maintain its previous popularity. Merchants are willing to show confidence in market demand, and consumers are willing to show demand for various wedding services, which is enough for an industry. In this sense, the wedding tide in 2009 is expected to come early at the wedding Expo.