Scale transformation of Kodak Romm film

Before 2003, Kodak began a rather difficult large-scale transformation, trying to become a brand-new digital company. Kodak after the transformation is divided into three parts: film products group, consumer digital imaging group and graphic imaging group. Kodak is trying to start its inkjet printer business and develop into a digital picture and printing company. Transformation is indeed a difficult process. Because Kodak's brand image has accumulated for more than 100 years, but now it needs to be changed in a few years. Therefore, we must constantly remind ourselves that we are a brand-new company and strive to adapt to the new role after transformation and reorganization.

In July 2008, the whole digital camera group was integrated and personnel were exchanged. For example, the former head of digital camera was transferred to the traditional printing department. The purpose of this is to let it take the helm of the traditional printing department after accepting the new concept of digital department, which is more conducive to the integration and innovation between departments. Kodak's adjustment has achieved certain results. Kodak's film business only accounts for 5% of the whole business, while digital products and traditional output products each account for half. 70% of Kodak's revenue comes from commercial and consumer digital business, while krom only accounts for less than 65,438+0% of Kodak's total sales of still picture films. To commemorate krom Film, Kodak will donate the last batch of this product to the International Photography and Film Museum in george eastman, New York, USA.