How to shoot and make pictures to show goods?

Hello, landlord, how to shoot and how to make goods:

1. Use of shooting tools

Enough for us to shoot the baby on the shelf. We don't require high pixel quality or professional digital hardware, but we still need some professional knowledge to shoot well. The camera is fixed, and the brain behind the camera determines the final shooting effect. (JASON will give you a PS tutorial with the baby pictures taken by his mobile phone later).

Note: The tutorial behind PHOTOSHOP software is called PS for short.

Speaking of shooting skills, we have to explain them to you with some professional tools, which is easier to understand and master. The picture below shows a small family or self-help shooting shed, which is a typical shed layout, and its environmental configuration is most suitable for us to shoot baby.

For shed shooting, except for a few cases, many sellers like to shoot outdoors. Due to the weather environment, outdoor shooting must be in sunny conditions. Moreover, the time period is between morning and afternoon. Because the sun is too strong at noon, the details of taking pictures of the baby will be lost. When the light is weak in the morning and evening and the camera configuration is low, the photos taken will be dark or blurred.

Let's talk about the equipment configuration in the above picture:

U2' s flash is 200W, one set of 1650 yuan, plus one set of Mito flash trigger 120 yuan.

(Details: 3 200W lamps, 3 shelves, 2 soft boxes, reflective umbrella 1 handle, 3 power cords, 1 synchronous line, 3 spare bulbs, 3 spare fuses, and aluminum moisture-proof boxes for equipment 1 piece. )

Let me show you these. They're basically used for shed shooting. It's not to drag everyone down to defeat these things, but to let everyone know the role these devices play in shooting. We really know what kind of environmental conditions can be used to shoot the baby better when we shoot the baby. After that, it will be properly handled by our PS, and finally show the true colors of the baby; Let the buyer have a deep impression on your baby.

The simplest thing is to use the desk lamp or movable lamp directly at home, as long as the light is sufficient; But when shooting, be sure to move the position of the highlights on the goods.

Product background layout: This directly affects the baby's shooting effect. The background of most sellers' products is clean white, so it is very convenient to edit products even if you use the magic wand selection tool in PS to change the background. In the case of small products, you can choose all-lead drawing paper as the background. There are no traces of folding. I'm not afraid at all. Just wipe it off with PS. There are also some tips. For example, if you are a fruit maker, you can put some green leaves or other ornaments next to the fruit for decoration, so that the baby pictures taken will be more lovely.

2. Processing of shooting light

Reflective umbrella plays the role of main light. If we had studied art before, the teacher would mark three light areas on a plaster statue, which is the most famous principle of three-point light source. Reflective umbrellas have the strongest brightness.

The function of reflective umbrella:

Objects illuminated by the principle of three-point light can fully reflect local details.

Let's put the reflective umbrella on the side, not too close to the goods, so the light is too strong. To illuminate the whole range of goods, the reflective umbrella actually softens the light and makes the light intensity from one side of the goods to the other, which is to enhance the three-dimensional lighting effect of the goods. If the reflective umbrella shines from the front, the brightness effect of the goods will be too dull.

2. How to take and process high-quality baby pictures?

Angle of lighting arrangement: If two lights are close together and the light is concentrated, some of them will be too bright, so the angle of the lights is balanced. The angles of the three light areas are all around 45 degrees, and the distance can be adjusted appropriately according to the actual situation.

3. Shooting skill control

This mainly depends on the brain behind the lens. JASON himself has a shallow knowledge of photography, and it depends on everyone to think more and sum up more experience when shooting.

The most basic thing is to keep your hands steady when shooting, especially for digital cameras with low shutters, which will test your shooting skills! ! Ha ha laugh ... if you really sweat, you can use some tools to find a place where you can fix your support as a temporary support for the camera.

Secondly, shoot the baby's decoration. Baby's decoration must be suitable for the angle that buyers want to see. For example, the trademark part should be visible, and local details of the goods can be displayed. According to the nature of the goods, such as clothing, buyers must want to see details such as fabric, texture and local accessories.

In addition, for some special goods shooting suggestions:

For example, in the shooting of jewelry, especially jade crystal, JASON saw the baby pictures of individual crystal sellers, which were originally beautiful and crystal clear, and the shooting effect was really average, and the unique natural texture of the crystal was completely invisible. These products are difficult to shoot, such as platinum crystal in crystal. If the golden hair inside is dense, high in content and transparent as a whole, then this crystal must be the best for more than 3A. Then we really want to shoot the quality of the crystal, pay special attention to the treatment of high light reflection, and we must choose the background material with low light reflection. For example, white canvas, but also cut off the high-reflective objects next to it. If you use a SLR camera to shoot, the shooting conditions will have great advantages. When shooting, add a PCL deflection mirror to the lens; The function of the deflection mirror is to filter out the high light reflection on the crystal surface, so that the texture details inside the crystal can be photographed.

2. How to deal with baby pictures

After the pictures are transmitted to the computer, we can use PS software to modify and improve the places where the pictures are insufficient, provided that the authenticity of the goods is guaranteed. Most people think that the pictures after PS will be fake. In fact, for photographers, their works also use PS to make the finishing touch.

Step 1: Adjust the color cast

Color difference is inevitable for any professional camera because the camera is not a robot. If we take a red ball and put it in a small white box, we will see that there will be a thick or light red on each side of the box, which is naturally reflected by the light when it shines on the object and then reflected by the color of the object itself.

Step 2: Correct the exposure

Open the menu > image > adjustment > color scale as shown:

I don't like to use Auto Level, because Auto Level sometimes adjusts the three primary colors separately, resulting in color changes. The simple adjustment step is to pull the left (dark part) and right (light part) rulers to the middle and skip the empty part.

In addition, you can also use those three straws. On the left, you can click on the darkest position of the picture, or you think it should be the darkest position. The right point occupies the brightest position; The middle pipette point takes the middle gray level of the whole picture.

Step 3: Increase the saturation.

You can appropriately increase the color saturation without distortion, because visual habits will make saturated colors more comfortable. However, people should be careful when participating in the product display, because the eyes are very sensitive to skin color changes, and there is no need to turn a MM with normal skin into an athlete who works in the sun for a long time.

Step 4: Gaussian fuzzy processing.

First, copy the background layer to get a background copy layer, and then Gaussian process the background copy layer, the intensity is based on the fact that the details of the goods can not be seen.

Step 5: moderate sharpening (USM)

Turn off the background copy layer to make it invisible, and then switch to the background layer for sharpening.

There are three parameters to adjust the total. My usual sharpening amount: 75- 150%, radius 0.7 diameter, threshold 0. When making this adjustment, use 100% to display the whole picture, and pay attention to the details of edges and dark parts. If the amount is too high, it will increase the noise in the dark part and cause the edge transition to be unnatural.

Step 6: Set the transparency property of the sharpening layer.

Finally, return the background copy layer to make it visible, then adjust the position of the layer, put the blurred background copy layer below, put the sharpened background layer on top, and adjust the opacity of the sharpened background layer to 30%.

The final effect:

The PS recovery process has been completed. In the whole process, the operation steps can be simplified according to the quality of the shot picture, and the adjustment parameters can be set according to the shooting effect. Don't adjust all the pictures according to Jason's instructions. JASON usually takes three or four steps when dealing with baby pictures, so he won't spend too much time on a picture.

Good luck!