Planning scheme of carrying out Mid-Autumn Festival theme activities

In order to ensure the orderly and effective development of things or work, it is necessary to make a plan in advance, which is a written plan made after comprehensively considering the factors related to things or problems. How should the plan be made? The following is the planning scheme for carrying out the Mid-Autumn Festival theme activities, which I compiled for reference only, hoping to help everyone.

Mid-Autumn Festival Theme Activity Planning Scheme 1 I. Activity Organizing Committee

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time:

From September 65438 to September 30, 2006

III. Purpose of the activity

With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) activity slogan:

leave out

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; Huge external wall suspension: width: height = 10x 13M, content of publicity activities; Hang eight red lanterns above the door.

(2), the venue layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.

Seven, publicity strategy

1, DM poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 20-26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and a small banner is hung, which reads: "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: Sanyuan X "

Eight, activity strategy

Activity 1. Stay happy when shopping over 20 pounds.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting: (according to the actual situation)

Mid-Autumn Festival theme activities planning scheme II. Activity purpose:

Through a variety of activities, let students approach the Mid-Autumn Festival, feel the homesickness of the Mid-Autumn Festival and the good feelings of blessing reunion, inherit the traditional culture of the Chinese nation, cultivate students' good Chinese literacy and stimulate students' national pride. Cultivate students' subjective participation consciousness, practical ability and spirit of unity and cooperation in activities.

Second, the theme of the event:

Mid-autumn festival reunion

Third, the activity time:

20xx September

Four. Activity content

1, "How much is the Mid-Autumn Festival full moon" class team meeting

Ask students to collect knowledge and pictures about the origin, customs and food of the Mid-Autumn Festival, and get close to the Mid-Autumn Festival culture through a ten-minute team meeting.

2, enjoy the moon, moon cakes.

On the full moon night of Mid-Autumn Festival, I eat moon cakes with my grandparents, parents. Three generations compared their childhood moon cakes in terms of variety, taste, price and packaging.

3, ditty to convey affection, festive gratitude to send blessings (grade one and grade two)

(1) Learn to sing the ballad "Grandpa hits moon cakes for me" in music class to arouse students' feelings of remembering Grandpa of the Red Army. On the basis of understanding the content of songs, in the process of learning songs, we know that the old people have done a lot and suffered a lot for our motherland, for all of us and for their families.

(2) Make a beautiful love card with your favorite production forms and materials, write a blessing, and send it to your closest person to convey your thanks and blessings.

4. Traceability painting Mid-Autumn Festival (Grade 3)

Collect legends about the origin of Mid-Autumn Festival, let students accept the influence of China's excellent traditional culture, and cultivate their positive aesthetic taste and grateful thoughts. Use art class to express the interesting things of Mid-Autumn Festival through painting.

5, full Mid-Autumn Festival, enjoy the Mid-Autumn Moon, hand-written newspaper display (grade four or five)

Requirements: prominent theme, informal content, A4 paper; Every class is due 10 works. The school will select good works for exhibition and appraisal, and the class can also be used to decorate the classroom.

Mid-Autumn Festival theme activity planning scheme 3 I. Activity background

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

Second, the activity preparation

(1) Theme of the activity

Mid-autumn festival, reunion new house

-The word "new house" can also be replaced by the name of the opening community.

(ii) Purpose of the activity

1. Taking the Mid-Autumn Festival as a well-known traditional festival as an excuse, every time the owners go to the Mid-Autumn Festival, they will recall the happy scene of the Mid-Autumn Festival and have a good impression.

2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.

3. Enhance the influence and attraction of residential property and establish a good image.

(3) Activity form

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

(4) Activity objectives

Owners living in the community

Mid-Autumn Festival special program

(5) Activity time

20xx65438+1the evening of October 3rd (as appropriate).

(6) Venue

You can choose a wide space in the cell.

Third, preliminary preparation

(a) Before the election

1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

2. Publicity in the form of posters

3. Flyer form (optional)

(b) Preparatory activities

1,1The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and processes of the event and send them to every employee, so that employees can know their tasks, and at the same time clearly tell the owners what highlights and entertainment projects are available to attract the owners to actively participate.

2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

3. Rehearsal, audio debugging and layout of the event site.

4, arrange full-time layout site

5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.

6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.

7. Look for children with artistic expertise in the community and invite them.

8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

(3) Planning preparation

1. Items required for website layout: banners, balloons, etc. Create a festive atmosphere.

Step 2 make gift packages and prepare gifts

3. Draw the floor plan of the activity site and practice in advance.

Fourth, the activity design

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

The legend of Mid-Autumn Festival can be found on Baidu.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a nice little gift.

(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.

4. Mid-Autumn Festival "Best Family" Competition

Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.

It is best to arrange talent show for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

Employees of your company can also participate in activities. )

Verb (abbreviation of verb) medium-term management

1. Site layout: The site shall be packed and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time shall be determined one by one.

2. In terms of dress, employees arrive early to boost morale, warm up and adjust to the best mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.

Step 3 make sure the gifts are in place

4. During the activity, the commander timely standardized and adjusted the operation of each link according to the problems exposed in the activity to improve the quality of the activity.

Follow-up activities of intransitive verbs

1, you can consider writing news reports and using news media to improve the company's image.

2. The leaders of the company summarized the activities and made a short speech.

Mid-Autumn Festival theme activities planning scheme 4 I. Purpose

Sell yourself in a festive atmosphere.

Improve the company's visibility

Lay the foundation for post-holiday popularity.

Second, thought.

Since the Mid-Autumn Festival began, it has become a traditional festival in China. As a festival popular side by side in this city and rural areas, it can be said that it is a good opportunity for all businesses to try their best to create value. Moreover, the Mid-Autumn Festival follows the National Day, and the seven-day National Day holiday is a rare promotion opportunity in a year.

Since we started our business, we have been influenced by many conditions. The business situation has been unsatisfactory, and our brand image has not been well spread by consumers.

The successive arrival of two festivals is a major turning point for us. We must let our customers get some value from us, so the popularity after creating beer and activities is our Mid-Autumn Festival and National Day activities. The main purpose is to strengthen service quality, performance lineup, preferential gifts and external advertising, which will give consumers a brand-new feeling.

Third, the website layout

Mid-Autumn Festival and National Day are both traditional festivals of China people. In terms of fabric, it should not be different, but really popular. We should give priority to festive ways and red. In order to reduce the cost of cloth, we may use some Mid-Autumn Festival and National Day, and we should use other scenery.

1: the periphery is mainly elastic, mainly to fill some empty places, so that the whole site will become fuller and will not appear monotonous.

2. Around and at the top of the stage, some golden balls and vcd discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.

3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. They can be taken down on National Day and reused during the Spring Festival.

4. On National Day, you can hang some national flags to add the atmosphere of the motherland's birthday.

5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.

6. The words "Happy Mid-Autumn Festival" and "Celebrate National Day" are hung in a conspicuous place next to the dj station.

7: Festival prizes are displayed at the entrance.

8. Post advertisements on stairs and conspicuous places.

Four. special offer

All consumers should book a special snack from the company before September 8.

1: Arrange chefs to present two special dishes or snacks from Mid-Autumn Festival to National Day respectively.

2. On Mid-Autumn Festival night, each table is given a box of moon cakes.

3. Send equivalent coupons with face value of 50 yuan when spending in 200 yuan.

Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.

5. Send coffee coupons to some ladies with spending power and potential.

6. Ask the sponsors of Maotai Beer to give small gifts to consumers who consume Maotai Beer that night.

At 7: 9: 00 ———————17: 00, consumers will get a Mid-Autumn moon cake and a special snack.

8: Prize setting: September 8: 3,800 yuan

65438+ 10 month 1: 3800 yuan

65438+10.2: 1800 yuan

65438+1October 3rd: 1800 yuan.

Verb (abbreviation for verb) the schedule of the day of the activity:

09: 00- 17: 00 business hours during the day.

18: 30 ————— 21:00 Pop music, slow music

21:00-24: 00 singer, brass, brass show, slow roll

00: 00-00: 20 activity lottery

00: 20 ———— End the slow roll.

Mid-Autumn Festival theme activity planning scheme 5 I. Activity purpose

Festivals can enliven the company's atmosphere, enrich employees' spare time life, realize the interaction between the company and employees, strengthen internal interpersonal relationships, invigorate the body and mind, and enable employees to work with more energy, a more positive and optimistic attitude and a more harmonious relationship. Consolidate the corporate culture atmosphere.

Second, the theme of the event

"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"

Third, the activity time

20xx Mid-Autumn Festival full moon night

Four. Location:

Yangjiaping, Jiulongpo District

Verb (short for verb) activist:

All employees of the company

Preparation for intransitive verbs

The administration and personnel department should contact the preparatory matters in advance and make arrangements for the activities;

Prepare employee address book, and ensure to keep in touch with each employee during the activity.

Seven. Activity arrangement

1, eat:

I. Shanghai Xiaonanguo

B, Shaoxing Hotel

Step 2 sing

3, interactive games (can be defined as the game on the table)

3, 1, people are floating in the rivers and lakes

At first, both of them shouted, "How can people not be stabbed when they are floating in rivers and lakes?" And then gesticulate with their fingers. They can gesticulate one to five times and shout, "A few knives (the same as the gesticulate hand index) will chop you to death." It is stipulated that five majors have more than four, four majors have more than three, three majors have more than two, two majors have more than one, and one major has more than five. If you don't press it, continue.

3、2、007

From the beginning, one person read "zero" to refer to one person, then that person read "zero" to refer to another person, and the third person read "qi" and pointed to one person. The person who is shot will say nothing and do nothing, but the two people around the "shot" will give an "ah" and raise their hands to surrender. People who make mistakes drink!

Suitable for everyone to play, because there is no sequential order, but suddenly any one of them, so the whole process must be in a state of tension, because you may be next!

3. Orchards, vegetable gardens and zoos

For example, the first person says the zoo first, the second person says what's there, and then the following person goes on to say the name of an animal. Whoever is not connected or slow to respond will be punished! ! ! It's fun. It's very atmospheric.

3, 4, Truth or dare:

I have an entertainment software called Truth or Adventure in my (xx) mobile phone. Participants sit together (at the dinner table), and the whole table punches to decide whether to win or lose (scissors, stone and paper are also acceptable), and then the loser shakes his mobile phone. If what is displayed on the screen is true, it means that you have to answer everything, no matter what kind of privacy (I really can't say two glasses of wine). A big adventure is a big adventure shown on the screen. You can do whatever you want (three glasses of wine that really can't be done).

Eight. Activity funds

Budget standard for meals: control within 6000 yuan; Entertainment budget standard: Haobao consumption control in 800 yuan; The president's package consumption should be controlled within 1500 yuan.