What is the development status of the maternal and child industry?

According to the consulting data of Ai Media, the maternal and child market in China will exceed 4.8 trillion yuan in 20021year, and it is expected to exceed 7.6 trillion yuan in 2024. With the increasing consumer awareness of maternal and infant groups, the market potential of early maternal and infant consumption has been continuously developed, and the differences in the purchase of maternal and infant products have gradually become prominent, and the phased purchase of maternal and infant products has become a new consumption trend.

In recent years, China is facing the dilemma of declining birth rate. However, with the post-90s generation gradually becoming the main force of Chinese mothers, the concept of parenting has begun to change, and the demand for maternal and child products is developing towards refinement and high-end, which will drive the maternal and child industry to release the potential market space steadily.