Traditional Culture Encyclopedia - Photography and portraiture - What is the purpose of art design and production?

What is the purpose of art design and production?

Art design is a kind of idea or scheme, and it is a creative process that makes this idea or scheme vivid and vivid through certain aesthetic viewpoints and expressions. One of the main features is [originality]. In the design of college entrance examination, students are required to have certain modeling ability, imagination, image processing ability and color design ability. Art design examination is still a fashionable subject in China. According to incomplete statistics, there were about 600,000 art candidates in China in 20 19. Only one-fifth of the candidates had been exposed to design, while only 7% of the candidates had received formal design study and training. Different from other art exams, the competition pressure of design exams is very small.

In 20 19, there were 18 colleges and universities in China offering design examinations, with a total enrollment of about 9,255 students and a total of 37,020-46,275 certificates. Of the 600,000 art candidates, only 42,000 are competing for this exam, so the probability of getting a certificate is over 90%, and the passing rate is very high!

Art design covers a wide range, including graphic design, environmental art, industrial design, fashion design, advertising design, drama art design and architectural design (these seven categories basically include all design industries).

In the demand for fine arts talents in the job market, modeling majors (calligraphy, sculpture, etc. ) only accounts for 20%, and design majors account for 80%, which shows that the employment prospects of design majors are very broad:

(1) visual communication direction

(2) Environmental art design

(3) Art design

(4) product design

(5) Industrial design

(6) Digital media art

(7) Photography

(8) Animation

(9) Clothing design

(10) jewelry design, etc.