Common advertising creative design methods

Common advertising creative design methods

Advertising design works with creative thinking are often the most eye-catching. However, creativity is not achieved overnight. Below, we have compiled some common advertising creative design methods for you to learn about them together.

1. Rich in humor

The humor method refers to the clever reproduction of comedy features in the advertising works of advertising designers, seizing local things in life phenomena, and using people's Certain ridiculous characteristics of character, appearance, and behavior manifest themselves.

Humorous expression techniques often use interesting plots and clever arrangements to infinitely extend something that needs affirmation to the level of comics, creating a full of fun, making people laugh and making people laugh. An intriguing and humorous mood. Humorous contradictions and conflicts can achieve unexpected and reasonable artistic effects, elicit a knowing smile from the viewer, and exert artistic appeal in a unique way.

2. Prominent Features Method

Use various methods to capture and emphasize the unique features of the product or theme itself, and express them clearly, placing these features in the The main visual parts of the advertising picture may be highlighted so that the audience can quickly feel the verbal picture the moment they come into contact with it, pay attention to it and become visually interested in it, thereby achieving the promotional purpose of stimulating purchase desire.

In advertising performance, these characteristics that should be highlighted and exaggerated are generally determined by factors such as the unique special capabilities of the personalized product image, the manufacturer's corporate logo, and the product's trademark.

The method of highlighting features is also a commonly used expression method. It is one of the important methods to highlight the theme of advertising and has an expressive value that cannot be ignored.

3. Contrast and foil method

Contrast is the most prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast. It uses each other to show each other, compares and contrasts each other, and achieves concentration, conciseness, and twists and turns from the differences presented in the contrast. Performance. Through this method, the performance and characteristics of the product are more clearly emphasized or hinted, giving consumers a profound visual experience.

As a common and effective expression technique, it can be said that all arts benefit from contrasting expression techniques. The use of contrasting techniques not only strengthens the expressiveness of the advertising theme, but also makes it full of interest and expands the appeal of the advertising work. The successful use of contrast can make seemingly ordinary picture processing contain rich meanings, showing the different levels and depths of the advertising theme.

4. Reasonable exaggeration

With the help of imagination, a certain aspect of the quality or characteristics of the object promoted in the advertising work is quite obviously over-exaggerated to deepen or expand it. awareness of these characteristics. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." This method can more clearly emphasize or reveal the essence of things and enhance the artistic effect of the work.

Exaggeration is the pursuit of novel changes in the general, through Fiction exaggerates the characteristics and beautiful aspects of the object's personality, giving people a sense of novelty and change.

According to its performance characteristics, exaggeration can be divided into two types: morphological exaggeration and expression exaggeration. The former is a representational treatment, and the latter is an implicit modal treatment. Through the use of exaggeration, a strong emotional color is injected into the artistic beauty of the advertisement, making the product's characteristics distinctive, prominent and moving.

5. Seeing big things from small things

In advertising design, emphasize, select and condense the three-dimensional image, and use unique imagination to grasp one point or a part to concentrate on describing or extend and enlarge it. , to express the theme idea more fully. This kind of artistic treatment takes a comprehensive view from one point, sees the big from the small, and adopts an expression technique from incomplete to complete, which brings great flexibility and unlimited expressive power to the designer, and at the same time provides the recipient with a broad space for imagination. Gain vivid interest and rich associations.

Seeing the big from the small, the "small" is the focus of the description of the advertising picture and the center of visual interest. It is not only the concentration and development of advertising creativity, but also the designer's unique arrangement, because it has It is not "small" in the general sense, but a highly refined product that combines the small with the big and uses the small to defeat the big. It is the deliberate pursuit of simplicity

6. Use the association method

In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of the picture.

Through association, people see themselves or their own experiences in aesthetic objects, and their sense of beauty often appears particularly strong, thus integrating the aesthetic object and the person who appreciates it into one. In the process of association, It triggers a scream of beauty, and the intensity of its emotions is always intense and rich.

7. Direct display method

This is the most common and widely used expression technique. It displays a product or theme directly and faithfully on the advertising page, making full use of the realistic expression capabilities of photography or painting techniques.

Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

Since this method directly pushes the product in front of consumers, we must pay great attention to the combination and display angle of the products on the screen. We should focus on highlighting the brand of the product and the part of the product itself that is most likely to impress people. Use The color light and background are used to set off the product in an infectious space, so as to enhance the visual impact of the advertising screen.

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