Open a live broadcast to sell clothes, and the lights in the live broadcast room need how bright?

5-6 lamps are conservative, with large photographic lamps on both sides of the front and lamps on both sides of the background wall to supplement the background. A photographic ceiling lamp, a projection lamp (column lamp) shines on clothes, and a ring lamp can be used to fill the light surface.

Creating a unique style in the live broadcast room can bring good points for the live broadcast, while well-arranged lighting can create a good atmosphere and outstanding style, make the live broadcast effect better, increase the customer experience, make customers stay longer, and thus improve the conversion rate.

The anchor usually needs a quiet environment when broadcasting live, so whether at home or in the company's live broadcast room, he will choose to seal the room and close the curtains, so that the lights will be dim, especially at night. At this time, if a soft light combination is added to supplement the light, a soft light combination usually includes two soft light lampshades, two soft light boxes, two LED lights and two light stands. When the anchor is broadcast live, the light is soft under the soft white light, which can greatly improve the skin color of the anchor and make the anchors more beautiful.

Tips on lighting arrangement in professional live broadcast room

Live broadcast has become a mainstream, which can intuitively show the appearance and performance of products, and can also teach the use method on the spot, which can promote the transaction of goods and bring a lot of natural flow to stores. In order to get a good shooting effect, the selection and arrangement of lighting is also a very important issue.

I believe everyone has seen Li Jiaqi, Victoria or other anchors, and there is no one who does not use lighting, which shows the importance of lighting. People's state is better and their skin is brighter.

The commonly used lights in the live broadcast room are: main light, auxiliary light, outline light, ceiling light and background light. The lights can be the same model, but the names of the lights are different in different locations. Don't worry about what lights to use. You can create an effect by adjusting the brightness, position and angle of the light. The live broadcast room with sufficient budget can be equipped with 4-6 lights, and the one with limited budget can be equipped with 2-3 lights, depending on the live broadcast.