Traditional Culture Encyclopedia - Photography and portraiture - The difference between ato x and s.

The difference between ato x and s.

Brand positioning, geographical location and hotel level are all different.

1, brand positioning. Atour X is positioned in the mid-to high-end market, providing diversified and more distinctive accommodation options; Atour s takes reading and photography as its starting point, and its customers are young people born after 85 and 90.

2. Geographical location. Atour X is mainly located in the core business district of first-tier to fourth-tier cities; Atour S is mainly located in the core business districts of first-tier cities and provincial capitals.

3. Hotel level. Atour S Hotel is the flagship hotel launched by Atour Group, and its interior decoration and business equipment are geared to high-end people. Atour X is a light hotel, belonging to the convenience hotel, serving students and working-class people with normal income.