What does Tik Tok, who loves to search for square dances and shoot parent-child videos, like to watch?

1June14th On the occasion of the Double Ninth Festival, Tik Tok jointly released the Social Responsibility Report of Silver Collar 202 1 Tik Tok with the help of huge arithmetic and ByteDance Public Welfare.

According to the report, silver-haired people like to shoot dances, parent-child videos and watch news, sports and health science content.

At the same time, in view of the digital divide and security risks faced by elderly users, Tik Tok actively solves the problem of "touching the net" for elderly users through a number of measures, such as product aging transformation and special management of content security.

Strive to be a trendsetter. Silver-haired people love to search square dance videos. According to the report, short video applications such as Tik Tok provide new tools for the elderly to acquire knowledge, socialize and show themselves, and enhance their social adaptation and social participation after leaving the labor market.

Relevant research shows that 63.7% of elderly users think that short videos add fun to their lives, and 25.2% think that short videos are convenient for them to "pay attention to the dynamics of friends and interact with friends".

In terms of content sharing, male silver-aged users love to shoot calligraphy and videos; Women are keen to shoot dance, traditional culture, parent-child cute baby content. At the same time, they all have a common "hobby", which is to send greetings and blessings to others in the form of short videos. "My new avatar", "Good evening friends" and "I wish you peace, health, happiness and happiness" are their favorite topics.

In addition to watching and shooting, silver-haired people are also actively searching for what they care about in Tik Tok. Encyclopedia of Square Dance for the Elderly and Square Dance Teaching for the Elderly are the most popular, followed by Original Ecological Country Life, Fitness Video for the Elderly and Mobile Photography.

The report also shows that silver-haired people are not only participants in digital life, but also "trendsetters" who play with digital life.

Huang Zengxin, 72, used to be a science and technology teacher. During the period of * *, he shared scientific knowledge by shooting videos, which was praised by millions of netizens and became a "red teacher of hardcore science and technology network".

Create, who is over sixty, is a wildlife photographer. His sable video became popular in Tik Tok, with 654.38+300,000 powder in three days.

Age is never a problem, and it's never too late to find something you love.

According to the data of the seventh national census, the population aged 60 and over in China has reached 260 million, and the scale is still growing.

The process of population aging in China is accompanied by the rapid development of digitalization and informatization. How to actively respond to the aging population through the service function of digital products has also become a concern of all walks of life.

The report summarizes the exploration and practice of Tik Tok in this respect. Through the aging transformation of products, the opening of customer service lines for the elderly, and the online and offline public welfare courses for the elderly, the silver-haired people are protected from "touching the net".

According to the physical function and cognitive understanding characteristics of silver-haired people, Tik Tok introduced the function of "elderly mode" to solve the problem that they can't see clearly and use it. In June, 20021,Tik Tok also opened a special customer line for elderly users, 400-903-0053, to create a unified service channel of "finding, solving and providing good services" and answer the questions of the elderly more efficiently.

According to the report of Tik Tok's "Old Age Model" portal and interface, in order to reassure the silver-haired people, Tik Tok has also launched a special campaign on content management for the middle-aged and elderly people, severely cracked down on malicious deception, interaction and other illegal content, strengthened the review standard of old-age content, improved the potential risk response level of private messages, punished more than 10,000 accounts 1.3 million, and strived to create a safe content environment for old-age users.

In addition, Tik Tok also actively carries out wisdom education to help the elderly and help the silver-haired people embrace digital life. Tik Tok invited some creators and organizations of the elderly to form the "Creative Alliance for the Elderly" to help the elderly overcome the obstacles of using the Internet through "online+offline" public welfare courses. It is reported that at present, public welfare courses have covered more than 8,000 elderly students.

Jin Yongai, an associate professor at the School of Social and Population Studies of Renmin University of China, believes that maximizing the positive role of short videos for the elderly and helping middle-aged and elderly people to achieve social contact from all dimensions can effectively promote active aging and help improve the quality of life and happiness of the elderly.

The relevant person in charge of Tik Tok said that the elderly are elderly people, not those who have been eliminated by the times. I hope that all sectors of society will make joint efforts to help the elderly cross the digital divide and enrich their lives.