5cm (clothing brand) detailed information daquan

5cm is one of the self-created brands under the Hong Kong i.t Group. It launched its first series in the autumn of 1998. Its design concept is mainly simple and casual neutral clothing, and its main style is the street route of Tokyo and Hong Kong.

Basic introduction Chinese name: 5cm Date of establishment: 1998 Company: Hong Kong i.t Group Industry: Casual clothing brand introduction, brand culture, its products, product events, brand introduction 5cm with T-shirts, shirts, vests, coats and other basic tailoring has refreshing colors and various processing effects, and simple matching can also highlight personal taste. The design is becoming more and more mature, and the concept of advanced clothes is integrated into simple and low-key street clothes, and the image is more vivid and gorgeous than the previous 5cm. 5cm launched the women's collection on the occasion of its tenth anniversary, continuing the brand's neutral and tough style. Irregular lines and wide-body cutting effect make the whole series close to the trend without losing the brand personality. Tailor Line retains a variety of suits, adding layers of different lengths to the details, and the contrasting fabrics make the overall design more elegant. A variety of fashionable design elements bring rich visual effects and make clothing collocation more layered. Stepping into the autumn and winter of 20 1 1, 5cm focused on self-creation and collocation to show its personal style, and invited the hot international fashion model Ash Stymest and the famous photographer David Roemer to shoot a new series of advertising styles to show the brand image of 5cm style fashion. In addition, the unique design concept of 5cm is unique every season, and both male and female customers can find a good heart. In 2004, the first 5cm store in China opened, and now the number of stores has increased to 7, covering major shopping spots in Beijing, Shanghai, Nanjing, Kunming, Hangzhou, Suzhou and Shenyang Joy City, and online sales point Taobao Mall, YOHO! There are goods and points of sale. The 5cm series carries out the unisex style, and the creative theme revolves around the concepts of praying for peace, modern city and coquettish music. In order to match the popular elements of this season's work clothes, the designer adopted black, white, beige, light gray, apricot, light khaki and dark blue as basic colors, plus bright yellow, blue-green, light pink and red. The new clothes in spring and summer continue the style of 5cm, and the clothes show the natural integration of trend and personality. It is a balanced and unique perfect lightweight fashion dress, and many fans call 5cm "Dior for civilians". Brand culture has entered the tenth year of 5cm birth. The 5cm Taikoo Shing, which opened in 2007 10, built the first concept store in Hong Kong with innovative interior decoration. The unique design led 5cm to turn a new page, and also laid the style direction for 5cm in the future.

The design is becoming more and more mature, and the concept of high-grade clothes is integrated into street clothes, and the image is more vivid and gorgeous than the previous 5cm. Classic styling is definitely a series that the brand has always admired. This season, artificial materials and two-in-one design concept have been added, and the two elements have brought the brand's unique style to the extreme. At the same time, this time, we will continue to implement its two-in-one design, create long shorts that can be worn on both sides, and add waterproof materials to the design to create a modern and fashionable image in an exquisite way.

Surprisingly, this season's coat has added sleeve design, which has formed a rich sense of layering, keeping up with the trend without losing personal style. On the other hand, tailor line, which adopts slim tailoring and high-quality fabrics, focuses on strong visual effect design, and shows contrast and color contrast effects through stripes and squares of different sizes. In terms of color, red, green, blue and purple are the main tones, and the basic earth tones such as khaki and dark blue gray bring a refreshing feeling. For the first time, its product 5cm cooperated with Han Huohuo, a trendy upstart and network celebrity in the Mainland, and launched the 20 1 1 autumn and winter 5cm × Fire (Han Huohuo) menswear series. The 5cm × Fire (Han Huohuo) 20 1 1 autumn and winter men's wear series is all designed by Han Huohuo himself, with more than 20 pieces in total. 5cm × Fire (Han Huohuo) 20 1 1 autumn and winter men's wear series includes leather jackets, sweaters, jeans and T-shirts, with black, gray and denim blue as the main colors, and leopard prints with metal details are particularly eye-catching. Product Event 20 18 10, Shanghai Bureau of Quality and Technical Supervision conducted a special supervision and spot check on the board shoes produced and sold in Shanghai. The spot check shows that the folding resistance of 5cm men's casual shoes is unqualified.