What is the positioning and strategy of Taobao's store opening?

The positioning and strategy of Taobao's store opening are as follows: 1. Product positioning is best to choose products that are unpopular and just need segmentation. 2. What style does the store suit? It is best to have a unified standard for storefront decoration, whether it is the main literary freshness or the high-end atmosphere. Doing a good job in the store's home page, baby's main picture and details page is conducive to the drainage and transformation of the store in the later stage.

The positioning and strategies of Taobao stores are as follows:

1, product positioning

Choosing the right goods in Taobao is related to whether the store can develop for a long time. If the product can't be sold, the store will die.

Nowadays, clothing, shoes and bags are a hot category in Taobao, and they are a hot potato in many people's eyes. Advise those novices who want to squeeze in and share a piece of cake, if they don't have capital and resources, they might as well think twice.

It's best to choose products that are unpopular and just need to be subdivided when opening Taobao stores now.

This kind of product has low competition, low threshold, certain profit margin, relatively fast start and low cost, which is very suitable for the development of small sellers of Taobao.

2. Store positioning

What style is suitable for stores? It is best to have a unified standard for the decoration of the storefront, whether it is the main literary freshness or the high-end atmosphere. It doesn't look messy, so customers are in the mood to browse the shop page.

Visual exhibitions are unimpeded in this era of looking at faces. Doing a good job in the shop's home page, baby's main picture and details page is conducive to the drainage and transformation of the store in the later stage.

3. Target crowd positioning

When a buyer enters Taobao, Taobao immediately identifies the buyer's label, according to its browsing, collection, purchase, order history, membership level, purchasing power, region and so on.

Show the products that meet its label in the "Guess What You Like" column on Taobao's homepage.

What the store wants to strive for is to appear its position on the browsing page of the target group.

If Taobao stores can meet the needs of business consultants, they can be compared by seller background, business consultants-traffic-visitor analysis-visitor comparison.

Can understand the consumption level, gender, age, the main geographical categories of stores.

Finally, merchants should also use promotional tools to promote the goods in their stores. For example, in Taobao training, merchants should make good use of them.

Only in this way can we increase the flow of stores, so if businesses want to keep their stores from sinking into the sea, they must have a long-term plan and make a good positioning.