What brand is lansur?

LANSUR Lancer, founded in 2006, is an excellent make-up brand under Wanbang Group. Since entering the market, Lancer has been supported by Wanbang, relying on the group's strong productivity and advanced scientific research capabilities. Brand positioning "plant makeup", pay attention to color aesthetics. Plants give color life, lancer gives color vitality, focuses on plant color aesthetics, and defines color fashion trends. [1] Products include: foundation, mascara, lipstick, make-up, cream, eye shadow, etc. [2]

Chinese name

Lancer

Application/registration number

5565552

Request date

August 25(th), 2006

International classification

three

name of applicant

Shantou wanbang industry (group) co., ltd

quick

navigate by water/air

Brand concept

Brand development

Brand spokesperson

production line

Chronicle of events

Trademark details

brand introduction

In 2006, Mr. Zhou Chaoyang, Chairman of Wanbang Group, founded the make-up brand-Lansur Lancer. [1] As an excellent make-up brand under Wanbang Group, Lancer combines the skills of color, optics and aesthetics, and combines the skin quality and fashion of oriental women to create professional make-up with classic artistic elements. [ 1]

Brand concept

Blue plant makeup, focusing on color aesthetics: plants give color life, blue gives color vitality, focuses on plant color aesthetics, defines color fashion trends, achieves beauty, and has its own attitude. [ 1]

Brand development

On March 20 12, Lancer won the title of "China Beauty Industry Global Plant, Flower and Cosmetic Category Champion". [6]

On March 2013 17, Lancer sponsored the broadcast of Article 22 of Marriage Rules starring Eva Huang. [7] [8] [9]

2065438+On March 29th, 2004, the launch conference of "Silk Journey-Infinite Boundless" was held in Hong Zhuan Creative Industry Park. [ 10] [ 1 1]

20 14 In June, the "Heather" fashion festival-the color release conference of Lanser brand 20 14 was held in Chimelong, China. [ 12] [ 13]

On May 19, 2065438+05, Lancer brought a series of new products of natural makeup to Shanghai Art Fair. [ 14]

In 20 17, Lanser cooperated with Wang Yunfei, a famous illustrator in China, to create a series of products called Lost Deer. [ 15]

On June 9th, 20 18, Lancer× Chen Man Man Chen made a stunning appearance at the new product launch conference of Guangzhou Chimelong Manser, the first cross-border makeup product-AMPM series, which is a cross-border new product series with the concept of "life without makeup" and the integration of western aesthetic concepts. [ 16]

On August 20th18th, 200818th, Lancer Natural Gas Cushion won the Watson's Health and Beauty Award on October 20th16th. [ 17]

20 18 18 on February 28th, LANSUR Lanser officially reached an annual strategic cooperation with the international mainstream fashion magazine LOFFICIEL. [ 18] [ 19]

20 19 On March 8th, Lancer's "Unbounded Retail-The 3rd China Beauty Award of the Year" was held in Guangzhou Baiyun International Convention Center [20].

In 20 19, Lancer collected abundant mascara and won the top best eye makeup award in 20 19. [2 1]

July 20 19 19, "One Factory Competing for Innovation Bureau-2065438+09 Lancer First Empowerment Conference" was grandly opened at Sheraton Lion Lake Hotel in Qingyuan. [22]

On July 26th, 20 19, Lancer won the "Best Liquid Blush of the Year" award of Watson's HWB Health Beauty Award. [23]

20 19,10123 October, the mango TV youth hit drama "Little First Love" was launched by Lan Se. [24] [25] [26]

Brand spokesperson

On April 3rd, 2006, Lancer officially signed the movie star Eva Huang as the brand spokesperson. [27] [28] During the signing of the contract in the 1980s, Eva Huang perfectly explained the excellent quality and fashion pioneer concept of the Lancer brand with its gorgeous, mysterious and charming ever-changing modeling and dazzling makeup. In 20 13, Lancer renewed his contract with Eva Huang, signed a contract to become a brand spokesperson, and continued to write Lancer's new color dream. [29]

On 20 17 12 19, lancer officially signed fashion photographer Man Chen as lancer's visual aesthetics ambassador. [30] [4] [5]

At the end of 20 18, LANSUR signed a contract with Rey, a talented singer of Creation1kloc-0/,as the color experience officer of Lanser Mermaid, and launched a new makeup product "Salt-soluble Sweet Mermaid Eye Shadow Disc" with Watsons, a beauty retailer, on 12+0 in Tmall. "Mermaid" relishes her sister's airborne "treat me like a mermaid" 20 18 Chengdu "Mermaid" pop-up shop activity site, and has a zero-distance interaction with Lancer fans.