How to number Tik Tok novices?

Novices do Tik Tok number method: find benchmark account, find peer quality content, and collect and sort out the content.

First, find the benchmark account.

Used to quickly complete the construction and convenience of your own account. In the future, you can continue to output explosive content and teach you to find at least 200 similar accounts in 20 seconds.

After searching for creative inspiration with Tik Tok magnifying glass, click on the three columns on the right, then select the industry category you want to do, select a hot topic in it, enter this topic, and then click on this related user, and you can easily find more than 200 similar accounts.

Second, look for quality content from peers.

Find at least 100 high-quality accounts from these accounts to pay attention to benchmarking, and then start to analyze these accounts, including avatars, nicknames, avatars and profiles, and learn from the strengths of many families to establish their own accounts.

Third, collect and sort out the contents

From the marked 100 accounts, find out at least three popular videos in each account, so that you have at least 300 topics and contents of popular videos, and re-create and shoot them one by one, even if the shooting is not very good, the traffic will not be too bad.

Beginners do Tik Tok skills.

1, familiar with platform recommendation mechanism and algorithm.

The following five dimensions are the key: broadcast rate, likes, comments, attention and forwarding. When the video is played hundreds of times, the products with the same label will be input for comparison. Whoever has good data will be recommended to a wider range, and then continue to compare with videos with better data, and stop recommending if the data is poor.

2. Understand the audit mechanism of Tik Tok.

Generally speaking, Tik Tok is divided into machine audit and manual audit. Machine audit means that the system will identify whether the keywords in your video title, text copy and video picture are illegal. Depending on the degree, the system will reduce the recommendation of your video or delete the work, or set it to be visible only to the author. If the system cannot determine the severity of the violation, a manual audit will be conducted.

Manual review will focus on the title, cover and key frames of the video. If the video violates the rules, it may be deleted, reducing the weight, and in serious cases, the account will be banned.

3. Do a good job in product positioning

What kind of product is good, first of all, it has great advantages over competing products in a certain aspect. Or give your own products a bright spot and create differentiation among similar products. If the brand is not clear about its differentiation advantages, it is better to think about the usage scenarios of the products or solve the pain points of consumers.