Traditional Culture Encyclopedia - Photography and portraiture - How to improve the flow of little red books?

How to improve the flow of little red books?

The traffic of Xiaohongshu can be improved by participating in official activities to increase exposure, making good keyword layout and bringing effective hot words.

1, participate in official activities to increase exposure.

For beginners, participating in official topic activities is the most direct and easiest way to get more traffic. At present, the official will give notes with active topics, which can increase more exposure. This is called traffic support.

Then add 1-2 activity topics according to the activity and your own notes. But it should be noted that the content must be original. This original content has always been strongly advocated by Xiaohongshu, so you must remember not to cheat, otherwise the consequences will be very dangerous.

2. Do a good job in keyword layout

For novice users, they want to put their notes on the search page, so that more users can see them in front of the station. The content of the notes must be around "keywords", and the title and topic should be brought to the keywords. The system will label your content according to keywords, so it is very important to make a good layout of keywords.

3. Need to bring effective hot topics.

When it comes to the above topics, you need to bring keywords. Although it is simple to bring a topic, we must first find the right topic. Most users find hot topics, basically through the topic search page, and then enter keywords, and then choose the top topic as the topic of notes. This is the most direct method.

Little red book release time skills?

1. 8: 00 a.m. to 10: the most suitable peak time for publishing content. Morning is the time for many people to start their day, and it is also the time for many people to indulge in browsing social media with their mobile phones in their hands. During this period, the user activity of Xiaohongshu is very high, and most users will take time to publish or read content before going to work or school. So this time period is one of the best time periods for publishing content.

2. 7: 00 p.m. to 1 1 p.m.: the period with the highest user activity. From 7: 00 p.m. to 1 1, most people have given up their work and study and started to enjoy life. Accordingly, the most active period appears in Little Red Books, because more people will have time to browse, search and publish content. Therefore, if you want to seize the opportunity of small red book traffic peak, then this time period and daytime time period are very suitable for publishing content.

Third, the weekend is the rush hour. Weekend is a time for people to relax, have a rest and have fun, and it is also the peak traffic of Little Red Books. Therefore, publishing content on weekends can make your account get more exposure and more favorite comments. User activity on weekends is generally higher than that on weekdays, so we should seize the opportunity to actively publish content these days.

In short, the traffic peak of Xiaohongshu is not fixed, and different people will appear in different time periods. But no matter in which time period, the activity of target users is always the highest. When publishing articles, it is necessary to scientifically and reasonably arrange the publishing time according to the number of fans and the characteristics of users, so as to improve the account exposure and increase the number of users' fans.