Qixi creative activity plan

In order to ensure the high quality and level of activities, it is usually necessary to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. So how to make a scientific activity plan? The following is my creative activity plan for Tanabata. Welcome to read the collection.

Qixi Creative Activity Plan 1 1. Purpose of the activity plan:

Enhance the popularity and brand image of catering restaurants.

Two. Theme of the programme of activities:

Theme 1: "Suddenly meet a more beautiful you" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up, one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Fourth, the activity time:

8. 17 -8. 19

Verb (short for verb) Location:

Temporarily in the dining room and outside.

Sixth, activity orientation and tonality.

1, positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40. 2. Tonality: a wide range of styles, cultures and fashions.

Seven. Activity form

From 8. 14 to 8. 15, the consumption amount reached XX, and the coupon rebate → intuitive profit promotion extended the sales cycle of this restaurant. 8. 16 tanabata night theme activities → set off the audience, create news topics and expand popularity.

Eight. Activity content

With the theme activities of Qixi Day as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "Suddenly Meeting You is More Beautiful" was launched, and the "Suddenly Meeting You" single dating party and the "Romantic Remembrance Year" couple dating party were held on August 16. Singles aged 20-40-"It's more beautiful to meet you suddenly" large-scale single dating party: All singles can attend the large-scale single dating party held in XX restaurant on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. ) Couples and lovers aged 20-40-"Crossing Qixi Night". Couple theme party in the Year of Romantic Remembrance: As long as you have a partner around you, you can attend the couple theme party held in XX restaurant on August 16, and couples who spend money in the catering restaurant on Tanabata can get a 50% discount, usually 8. 16.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

1. Design of Qixi Queqiao → Add the cultural atmosphere of the restaurant. The creative design of the entrance of the large-scale Queqiao Bridge on Qixi was carried out at the entrance of the restaurant, and the cultural customs of the traditional Qixi Xiangqiao Festival were used to increase the humanistic customs and festival uniqueness of the restaurant. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, making the spread of photos an effective way for the restaurant's word-of-mouth publicity.

(3) Antique publicity column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

(1) China's lanterns are arranged in Chinese Valentine's Day. China lanterns are arranged in the lobby and main aisle of this restaurant, which adds humanistic style to the lobby.

(2) Modeling and publicity flag layout The banner screen and content are designed and publicized according to the marketing theme of Qixi Festival, and are arranged in an orderly manner with creative modeling for activities promotion and atmosphere creation.

(3), photo collection platform modeling layout According to the actual site, set up a photo collection platform (initially designated as the front desk) and carry out theme modeling layout, such as sign-in board, modeling veil, XX booth, etc.

(4) Partition Stage Modeling Layout According to the partition planning and design of the actual restaurant venue, stage creative modeling design and layout are carried out.

(5) lighting equipment, lighting performance equipment, etc. The expenses required on the day of the event will be arranged according to the actual venue of the restaurant.

X. Arrangement and process of Qixi activities

(single area)

Take a beautiful photo on Qixi night-invite famous local photography agencies to join us and take photos at the gate of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers. Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants. 7-minute romantic heartbeat-the main link of the single dating party in this area, in the name of "7-minute romantic heartbeat" and against the dim lighting style of the restaurant, all the customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun. Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere of the whole activity.

B, lovers' area

Take romantic photos on Tanabata night-invite well-known local photography agencies to join in and take photos of every couple who enter the store for consumption at the gate of the catering restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers. Finding Five Perfect Couples-Find five couples who get married on Tanabata in the whole city, tell their romantic love stories on the day of the event, and enjoy the special package for the perfect couple on Tanabata provided by the catering restaurant for free, which is the main link of the couple gathering.

Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Tanabata can enjoy the perfect couple package provided by the restaurant, the romantic wedding anniversary, the perfect love story and the sharing and blessing for free.

XI。 publicize

Poster propaganda theme: "Suddenly meet a more beautiful you" propaganda copy: "Are you used to being busy, do you want to find a quiet place to relax? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering restaurant. Our aim is to attract more viewers' attention, which is also the key to our marketing activities. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience. This scheme hopes to be helpful to the catering planning of various restaurants. If you haven't planned your creativity yet, you can refer to the marketing planning of this Qixi Valentine's Day. I hope your catering business is getting better and better, and your popularity is getting higher and higher.

Tanabata Creative Activity Plan Part II Activity Theme:

Qian shou Lao Fengxiang auspicious lifelong companion

Activity time:

Qixi Festival

Activity content:

Yellow platinum:

Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.

Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.

Gold and platinum spend over 4500 yuan to send 277 yuan diamonds, and so on.

Silver ornaments:

Lao Fengxiang's silver jewelry is 10% off the audience.

Diamond jewelry:

Choose a series of products, named "always holding hands", and prepare wedding souvenirs.

1, Meet Lao Fengxiang-"The Promise of Life" Anyone who buys the "Hand in Hand Forever" series of diamond products will get a wedding gift worth 288 yuan from Lao Fengxiang Jewelry Store.

2. Meet Lao Fengxiang —— "The Seven-Year Itch" Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from Lao Fengxiang Jewelry Store.

3. If you buy diamond ornaments, I will give Jin Fan a diamond product. If you really pay 2000 yuan, you can get a red rope bracelet with thousands of gold. Those who actually pay the knitting fee of 5000 yuan will be given two bracelets with red rope and thousands of gold beads. The weaving cost is more than 8000 yuan, and three bracelets with red rope and thousands of gold are sent. The knitting fee is extra.

4, Lao Fengxiang diamond special Tanabata Valentine's Day, selected two kinds of diamond ornaments, 30% off, 30% off special sale.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: you can send text messages in the early stage of the activity.

4. Online publicity: Changde Forum, the same city trading network and other publicity.

5, DM single publicity.

Tanabata Creative Activity Scheme III. Activity Theme

Qixi Valentine's Day, China people's own Valentine's Day.

Second, the activity time

20xx, x, x-xx, xx (xx to xx, Friday to Sunday)

III. Contents of activities

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers)

All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, pick it up at the front desk on the first floor. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1, jewelry: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g. Silver jewelry is 7.5% off, jade counter is 50% off, Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Famous watches: During the event, high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan). Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.

4. Run-up at the beginning of school, dear students: Run-up at the beginning of the new school year, carefully prepared for the students in the new century, with 20% discount on luggage, and many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata. The supermarket has a special buying trend: loose peanut oil _ _ yuan/barrel, half price of bread, 30% off cooked food such as drooling and golden baskets, 30% off pasta, and 30% off eggs from time to time!

6. Off-season sale of down jackets (down jacket hypermarket on the fourth floor): Down jacket hypermarket on the fourth floor sells thousands of down jackets in off-season, starting from 88 yuan at freezing point! Warm up for love, what are you waiting for?

Fourth, advertising.

1, Rainbow Gate: Romantic Tanabata, Sweet Show, xx month, xx day -XX day.

2. 16 color page: xx.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7, store activity atmosphere decoration

China Valentine's Day (August 2nd) is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, the branch decided to carry out the theme activity "Our Festival. Love is on Qixi in August, and there are specific implementation plans.

I. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.

Second, the theme of the event

With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.

III. Contents of activities

1, to carry out "tanabata love". China Classic Reading "activity. The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.

2. Carry out various cultural activities of "Tanabata Love". The sub-bureau will organize a bonfire love song party, carry forward the traditional Chinese civilization of loyalty and love, create an atmosphere of family happiness and social harmony, and push the theme activity of "Our Festival Love on Tanabata" to a climax.

Four. Activities require

1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere. Reward couples.