Visual photography skills

5. words? Font style, font, font size, serif, content recognition

Like these core elements, we can practice deliberately to improve our comprehensive visual basic ability, but we need to understand and sort them out first.

What is a word?

The shape and style of characters and fonts will directly affect the speed of information transmission. So it is extremely important to use different font styles according to different scenes. Therefore, for UI designers, understanding fonts is also an indispensable skill. Here are some tips to help you improve your understanding of fonts.

Tip 1: Use font style reasonably.

When designing an interface, always put the appropriateness of the content first, and then consider other styles. Choosing different fonts according to different business models can make the page more easily meet the psychological expectations of users. Such as serif and sans serif, the feelings conveyed are completely different.

Tip 2: Use word weights reasonably.

In monochrome environment, using different word weights can better strengthen the echo and contrast between contents. Reducing the use of transitional color scales can make the core content more concentrated and reduce the reading burden. Therefore, in the interface design, it is more appropriate to use a relatively thick word weight as the title. In iOS 1 1, this design technique is particularly common. I use different word weights in the picture below. Obviously, the picture on the left will be more conducive to reading information, because the primary and secondary levels are clearly divided. Therefore, in the design interface, you may wish to bold some main titles, which may have some unexpected effects.

Tip 3: Control word spacing and line height reasonably.

The spacing of the title should be dense, and the spacing of the text should be sparse. The line spacing of other text should be set between 120% and 150% of the font size. You can try more until the information is easier to read.

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