How about investing in children's paradise in 2020? Is the development trend of children's paradise good?

With the implementation of the second child policy, children's economy has set off a new round of development boom in China. What will happen to the market of children's paradise in 20 18?

The development status of children's paradise, the industry of children's paradise is obviously in the stage of rapid growth.

First of all, with the fourth baby boom, the population of 0- 14 years old in China has surged to 260 million, and the disposable daily consumption of children accounts for about 30% of family income. In the next five years, the consumption scale of children's industry in China may increase from the current 1 trillion to 3 trillion, so the industry prospect is widely optimistic.

Secondly, under the impact of e-commerce, the sales performance of traditional department stores and shopping centers is facing a test, and children's theme parks with clear purpose and passenger flow-driven effect that e-commerce can't replace are gradually regarded by mainstream commercial real estate developers as the new main format after supermarkets, cinemas and fast fashion.

Have you found that powerful developers such as Vanke, Poly, Country Garden, Evergrande, Wanda and Shimao have all set foot in children's theme parks?

What is the prospect of investing in children's paradise? The following seven aspects are enough to explain everything.

First of all, the huge audience

China has a large population of children. 20 1 1 On April 28th, 2008, the sixth census of 20 10 released by the National Bureau of Statistics registered a total population of 1 339,724,852. Among them, the population aged 0- 14 accounts for 16.60%, accounting for 227,595,438+0.2 million; 0- 14 years old, the proportion of people under 7 years old is about 40%, and the number is about 90 million. The indoor children's amusement park is mainly for children aged 1- 14.

Second, rapid economic and social development.

Over the past 40 years of reform and opening up, the national economy has maintained rapid and steady growth, the per capita income of urban and rural areas has been increasing, and people's living standards have been improving day by day.

The economic base determines the superstructure, and the rapid economic growth makes the social culture and so on constantly change, and the people's consumption demand and level are constantly improving. The proportion of children's consumption expenditure in household consumption is rising, and the market prospect of children's format is broad.

Third, the unique family structure.

Due to the family planning policy implemented in previous decades, the family model in cities is now "4+2+ 1". Children are the only apples in parents' eyes, and children gradually become the core of the family. The healthy and all-round development of children is the training goal of every family.

Coupled with the general improvement of social living standards, many families have enough time, money and energy to invest in children's education and entertainment. Through the survey, most parents expressed their willingness to take their children to the children's playground.

Fourth, the change of children's educational concept.

In terms of children's education level, most parents choose to let nature take its course, which reflects that parents' educational concepts are constantly updating, and parents realize that children can only grow freely in the natural environment.

It shows that the environment of family education tends to be relaxed and parents' educational expectations tend to be rational. Faced with the social value orientation of this environment, parents are more willing and hope to give their children a more natural and close paradise to cultivate their children, so as to further cultivate their character naturally. This is also one of the reasons why children's amusement parks are widely optimistic about their future market prospects.

Fifth, children's education and training are getting more and more attention.

According to the questionnaire survey of authoritative organizations, 95.2% of parents think that conservation and education are equally important, 95.4% of parents think that children should be on an equal footing with parents, and 83.6% of parents think that children's important learning form is games, which shows that the concept of combining education with care and taking children as the main body has been generally recognized and accepted by parents, which is undoubtedly a great progress in preschool education. Because of this, the children's amusement park will have a wider audience and a broader market in the future.

Sixth, the second child policy is fully implemented.

Since the implementation of family planning in the late 1970s, the family size has gradually shrunk. The number of only children is increasing. They are the only apple of their parents' eyes, and children are gradually becoming the core of the family. The healthy and all-round development of children is the training goal of every family. Coupled with the general improvement of social living standards, many families have enough time, money and energy to invest in children's education and entertainment. Through investigation, most parents expressed their willingness to take their children to children's amusement parks. The huge base and steady growth have laid a solid customer base for the indoor children's amusement park industry. Coupled with the recent policy of "having a second child alone", the arrival of a new baby boom is bound to trigger a new round of explosive growth in the indoor children's amusement park industry!

According to the survey, the total consumption market of children under the age of 12 is nearly 1. 15 trillion yuan. In the next few years, the children's consumption market will maintain a high growth rate of 15%. By this year, the children's consumption market has reached 2 trillion yuan, and the huge population base has laid a solid foundation for the development of children's paradise.

Seven, the new children's amusement park has more business opportunities.

Children's theme park, children's electronic game city, puzzle workshop, water theme park, children's growth exploration park, dream world, toys and children's wear, time machine photography hall, children's 3D photography hall. Each project is designed in full accordance with advanced educational concepts, and it is more scientific in terms of teachers and management. Compared with the traditional amusement park for children, it is more novel, closer and more natural, and it is easier to cultivate children's nature.

Children's indoor recreation projects are very mature in Europe and America, but in China, except for a few big cities and provincial capitals, ordinary cities can't find a decent children's amusement park and children's playground. Judging from the laws of the market, seizing the market opportunity means grasping the golden development period with the highest profit and the least competition.