Zhi Li xing Meng yuan photography

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At present, the shopkeepers of 1 10 Taobao children's wear have jointly called for standardizing the shooting industry in Tong Mo and promoting the protection of Tong Mo, and said that they will join hands with brand owners to strictly regulate the shooting in Tong Mo, prohibit all acts of rough treatment of children, and refuse to use all pictures and videos that harm children's rights and interests in the shooting process.

Tong Mo's economy is booming.

Today, the clothing industry is developed, the demand for children's wear is expanding, and children have become a part of fashion. Children's wear can be divided into children's wear and children's wear. Among them, children's clothing of 0~ 1 year old and 1~3 years old, and children's clothing of 4~ 14 years old.

With the continuous improvement of China's economic development and social consumption level, and the official introduction of the "two-child policy" in 20 15, the domestic birth rate has accelerated, and the demand for children's wear industry has increased day by day. In 20 13-20 17, the compound growth rate of domestic children's wear industry market reached 9.68%, and it is expected to reach 266.5 billion by 2020.

Accompanied by this, Tong Mo's industry rose in China.

"Fashion looks at Paris, and children's wear looks at weaving." Zhili Town, Wuxing District, Huzhou City is the largest production base of children's wear in China, with 8785 children's wear enterprises, and the sales volume of children's wear ranks among the top in China. In recent years, the vigorous development of shops has directly led to the rapid rise of the children's model industry.

Every weekend, no matter what the weather is like, at the Xingmengyuan Photography Base in Zhili Town, Huzhou, children aged 3 to 12 take photos with Tong Mo as usual. Take summer clothes in winter and winter clothes in summer. If you catch a cold, you can't stick to shooting without minor injuries. Many Tong Mo can skillfully pose in 1 minute, and they also have the professional consciousness of "satisfying customers" since childhood, showing the side of "professional model".

Although it looks like just taking photos and changing clothes, Tong Mo's work intensity is not small. Experienced Tong Mo shoots 16 sets of clothes in an hour on average, and it takes less than 4 minutes for each set on average. Tong Mo once said in an interview that he had to dress and undress 264 times a day.

Industry interest chain

Heavy workload brings huge profits and wealth. Usually, Tong Mo's mother acts as a broker, taking orders and collecting money for her children. In 20 17,1/Ye Zuming, a mixed-race model, once revealed: "My annual income ratio is low156,000 high180,000." And some top Tong Mo at home and abroad started to work at the age of 3, earning almost millions of dollars a year.

Because of the huge profits in the industry, many parents choose to cultivate their children into Tong Mo, and children seem to be regarded as "money-making tools" and "parents' cash cow".

Some training institutions have also seen business opportunities, and have launched courses related to small model training to help parents cultivate their children's "professional" development in an all-round way and take the opportunity to make money. Some competitions like Tong Mo have mushroomed. Organizers are willing to set up a stage for children and parents, and behind each stage are huge profits.

According to incomplete statistics, the mainstream fast fashion brands that currently lay out children's wear lines are Zara, Uniqlo, Gap, C & ampa and so on. Among them, Gap has established the first independent baby clothing store in China, and C& has opened a children's clothing store, and its sales channels will also sink to second-and third-tier cities in China.

According to the 20 18 performance report released by the casual clothing brand mason garments, the market share of Balabala, a sub-brand of mason children's wear, increased from 4.9% to 5.6% in 20 18.

Children who should have an innocent childhood are now forced to become victims of the pursuit of interests in the adult world. I don't know whether the fermentation of the "Niu Niu" incident has also reminded Tong Mo of the unhealthy trend in this industry.

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