List of top positions in advertising industry

Do you want to be part of the compelling advertising production process? The professional competition in the advertising industry is very fierce, but it also has incredible returns. There are many exciting jobs in this industry. This article will introduce you to the top professions in this field.

A typical occupation in the field of advertising

1, account manager

As an account manager, you are basically a middleman between advertising and media organizations and their customers. You will contact customers, understand their advertising needs, and agree on the time frame and cost budget.

You will work closely with media organizations to develop advertising activities that meet customer requirements and ensure effective communication between the two parties. You will monitor the agent's work progress and update the client, and deliver the final product for review.

Account managers usually need excellent oral and written communication skills. For this position, you need to be organized and able to work under pressure near the deadline. This position is open to graduates of any subject.

2. Advertising writers

Advertising copy provides the required text for advertising activities. This includes the constraints of headlines, slogans, words, print advertisements and leaflets, as well as the constraints of writing for online advertisements and social media, television and radio.

As an advertising copy, you should make a creative briefing with the artistic director, study and produce a copy that meets the visual effect, so as to effectively carry out advertising activities that meet the needs of customers.

To be an advertising copywriter, you must be creative, attractive in writing and good in teamwork. Related degree courses include marketing, business, management, media and psychology, but the position is also open to graduates of all disciplines.

3, advertising art director

The advertising art director is responsible for developing the visual elements of advertising activities, working closely with advertising copywriters and graphic designers to design creative and eye-catching advertising activities that meet the requirements of customers.

In this position, you will send sketches outlining your advertising activities to customers (for example, printed "sketches" and "storyboards" on TV).

Advertising art directors need to have a strong insight into the details of life, be creative, have relevant IT skills (such as Photoshop and Illustrator), and be able to work under pressure.

4. Social media manager

As a social media manager, your job will be to raise brand awareness, manage the company's social media channels, including Twitter, Snapchat, Instagram and Facebook, and formulate activities that are in line with the company's brand.

You will formulate social media strategies and goals, create and arrange attractive social media content, and use tools such as Google Analytics to monitor the performance of your management channels.

The social media platform is constantly changing, and the speed of change is very fast, so as a social media manager, you need to be able to adapt to the changes quickly and keep up with the trend. You must be organized, creative and have good written communication skills. This position is suitable for graduates majoring in business management and marketing.

5. Advertising Sales Representative

Advertising sales representatives sell advertising space to customers. You will work for employers in the media industry, who will hire you to sell their newspapers, magazines or radio programs to advertisers and negotiate a good cooperation price with customers.

For this position, you need strong persuasion and negotiation skills, the ability to build good relationships with customers, and excellent digital skills.

Second, atypical occupations in the field of advertising.

1, graphic designer

Graphic designers create visual concepts for organizations. As a graphic designer, you will work with customers to develop ideas and create designs that meet the company's brand and goals. You can do it by hand or with computer software. These designs can be used for many different purposes, including websites, magazines, advertisements, product packaging and display.

Graphic designers need a bachelor's degree in graphic design. When applying for a job, they need to establish a portfolio to show their design level to potential employers.

2. Market research analyst

The job of a market research analyst is to study the market situation, analyze the marketing and sales trends, collect competitors' information, understand what products people want, who will buy them at what price, and measure the success of previous marketing activities.

This information about target consumers will be used to help companies promote their products and enable them to make commercial advertisements, advertising brochures and sales plans.

For this position, you must have excellent written and oral communication skills, which means that graduates of social science courses, such as psychology, economics and sociology, will be very popular. The analytical aspect of this role means that graduates need strong digital skills, which means that graduates of courses such as statistics, mathematics and research methods also have high demand. Some positions may require a master's degree.

3. Advertising photographer

As an advertising photographer, you will take eye-catching photos of the products or services advertised. The quality of these photos should be very high, which can successfully attract customers' attention and make them want to buy the products offered in the advertisement.

To this end, advertising photographers will meet with customers to discuss their shooting horizons. Photographers need to know what kind of photos customers want and what information advertisements want to convey to consumers. After taking photos, advertising photographers may need to refine the photos.

For many advertising photographers, a degree in photography is very valuable for developing this career. You also need to have practical methods to solve problems, and have strong technical skills and creative talents in lighting, software and camera equipment.