Traditional Culture Encyclopedia - Photography and portraiture - What role does photography play in graphic design?

What role does photography play in graphic design?

Photography brings intuition.

Words and language are blunt, but photography intuitively shows the shape of things. As the saying goes, seeing is believing, which is also expressed intuitively through photography in graphic design. This intuitive technique enables designers to build a bridge of communication with the audience, which will cause the audience to remember * * * *. Photography will be more real and convincing.

Artistic situation

Photography has the characteristics of on-the-spot documentary, so it has the power to create artistic conception, establish real realm and arouse people's emotions. For example, when composing a composition, we should be good at choosing or creating a scene environment, so that the picture shows the rich life atmosphere of a deep house and reproduces the specific customs, as if taking the audience into a strange and familiar scene environment to feel the intimate atmosphere. It is the influence of photography on graphic design!

Effectively make up for the lack of graphic design language.

Photography is the art of turning an instant into eternity. It uses the subtle contrast between light and shadow to make the picture have a rich sense of hierarchy; A picture is made up of the contrast of various points, lines and surfaces; By comparing the warmth and saturation of colors, a perfect picture is formed. For graphic designers, these photographic elements constitute a real image, as well as its rich viewing changes and power? Real? Expressiveness effectively makes up for the lack of graphic design language and provides more creative space for it.

As a tool for recording and describing, photography reflects the real picture, and photography has more heartfelt feelings. From the viewer's point of view, they also want to see concrete objects, not false propaganda and gorgeous packaging, so an excellent graphic design work is inseparable from photography.