How to design the words on the poster? How to put artistic words on the poster p

What are the text processing methods for poster design? 1. Text masking

Better integrate picture materials and text to give text different display forms. 2. Corner partition

It is more suitable for titles that are multiples of four characters. They can be placed in the corners of picture materials to better partition copy information. 3. Shake effect

The text wave shake effect can be suitable for two completely different themes: glitch style and cute style. 4. Difference effect

Similar to picture splicing, it mainly displays two different effects to enhance visual impact. 5. Disassembly and coloring

Break the original structure of the text and disassemble and color it. This is also a common shell in theme text design. Each stroke can also be disassembled. 6. Light neon

The retro effect of the 1980s - light neon, is often used together with the dither effect. The bright colors and psychedelic style are more attractive. 7. Copy and overlay

The copy and overlay effect of the main title can make the title more outstanding, deepen the impression of the viewer, and have the dual effect of emphasizing information and decorative painting. 8. Projection processing

The projection processing of text displays a sense of space, strengthens the relationship between pictures and text, and creates a three-dimensional atmosphere.

As for the text processing methods for poster design, the editor of Global Ivy will temporarily share with you here today. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. How to put artistic words on poster p

1. Open ps

2. Open the poster that needs artistic words on p

3. Click on the left For the text tool in the toolbar, select the horizontal text tool

4. Select the artistic font on the upper toolbar (you can add the font to your computer, this font is available in PS)

5. After setting up, just enter text where needed

Online video tutorial reference web link poster design text design skills

Poster design text design skills

Introduction: In poster design, how to make text not rigid, but cleverly integrated with graphics and colors, is an issue that every poster designer should pay attention to and care about. Let me introduce to you some poster design and text design techniques. I hope it will be helpful to you!

Text may not occupy much space in a poster, but it is the conveyor of the core point of view. How to make the text not rigid, but skillfully integrated with graphics and colors, is the key to every poster design. Issues that readers should pay attention to and be concerned about. Here, I would like to share with you several more practical methods: humor method, metaphor method, seeing big things from small things, etc. Rich in humor

The humor method refers to the clever reproduction of comic features in advertising works, seizing local things in life phenomena, and using certain ridiculous characteristics of people's temperament, appearance and behavior. Show it.

Humorous expression techniques often use interesting plots and clever arrangements to infinitely extend something that needs affirmation to the level of comics, creating a full of fun, making people laugh and making people laugh. An intriguing and humorous mood. Humorous contradictions and conflicts can achieve unexpected and reasonable artistic effects, elicit a knowing smile from the viewer, and exert artistic appeal in a unique way. Borrowing metaphors

Metaphors refer to choosing two things that are different in this copy but similar in some aspects during the design process, "using one thing to compare to another thing", metaphor The things are not directly related to the theme, but they are similar to certain characteristics of the theme at a certain point, so they can be extended and transformed by using the theme to obtain the artistic effect of "tactful expression".

Compared with other expression techniques, the metaphor technique is more subtle and hidden, and sometimes it is difficult to understand at a glance, but once you understand its meaning, it can give you an endless feeling of meaning. Use small ideas to make big things

In advertising design, the three-dimensional image is emphasized, selected and condensed, and a point or part is grasped with unique imagination and concentratedly described or extended to express the theme idea more fully. This kind of artistic treatment uses one point to see the whole, uses the small to see the big, and the expression technique from incomplete to complete brings great flexibility and unlimited expressive power to the designer, and at the same time provides the recipient with a broad imagination space. Gain vivid interest and rich associations.

The "small" in the small is the focus and center of visual interest in the description of the advertising screen. It is not only the concentration and development of advertising creativity, but also the designer's unique arrangement. Because of it It is no longer "small" in the ordinary sense, but a highly refined product that combines the small with the big and uses the small to win the big. It is the deliberate pursuit of simplicity. Use the association method

Through rich associations in the aesthetic process, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of the picture.

Through association, people see themselves or their own experiences in aesthetic objects, and their sense of beauty often appears particularly strong, thus integrating the aesthetic object and the person who appreciates the company into one. In the process of association, It triggers a scream of beauty, and the intensity of its emotions is always intense and rich. Direct display method

This is the most common and widely used expression method. It displays a product or theme directly and faithfully on the advertising page, making full use of the realistic expression capabilities of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

This method directly pushes the product in front of consumers, so we must pay great attention to the combination and display angle of the products on the screen. We should focus on highlighting the brand of the product and the parts of the product that are most likely to impress people. Use The color light and background are used to set off the product in an infectious space, so as to enhance the visual impact of the advertising screen. Poster design knowledge (Section 3) Choosing an idol method

In real life, people have someone they worship, admire or imitate, and they have a psychological desire to get as close to him as possible. Thereby obtaining psychological satisfaction. This technique is targeted at people's psychological characteristics. It captures people's admiration for celebrities and idols, selects idols that the audience admires, and conveys product information to the audience. Because celebrity idols have strong psychological appeal, the use of celebrity idols as foils can greatly improve the impression and sales status of products, establish the credibility of famous brands, produce indescribable persuasiveness, and induce consumers to attach great importance to the celebrities in advertisements. Attention to products praised by idols inspires desire to buy. The choice of idol can be a soft and romantic super female star, a world-famous male celebrity with extraordinary temperament; it can also be a male and female master who is famous in the world of sports; others can also choose political dignitaries, social celebrities, art masters, battlefield heroes, and handsome men. Beauties etc. The choice of idol must be consistent with the character of the advertised product or service, otherwise it will make people feel far-fetched and psychologically reject it, so that the expected purpose cannot be achieved. Humorous imitation method

This is a creative metaphorical technique, which uses the borrowed name method of exchanging old ones with new ones in a unique way to refer to famous paintings and other works of art and celebrities that are familiar to the general public. As humorous images, through clever shaping and execution, famous paintings and celebrities have a sense of humor, giving consumers a new and unique visual impression and relaxed and happy fun, and improve the appeal of advertising with its uniqueness and mystery. Increase product value and attention.

This method of expression embodies the persuasiveness of advertising in an almost comical sense of humor, which can amaze people, make you laugh, make you unforgettable, and leave you with a curious aftertaste. . The method of expressing feelings and objects

The most direct influence on the appeal of art is the emotional factor. Aesthetics is the process in which the subject and the object of beauty continuously communicate with each other to create emotions. Art has the characteristic of conveying emotions. The phrase "nothing that touches people's hearts precedes emotion" has shown the role of emotional factors in artistic creation. In terms of expression techniques, we focus on choosing content with emotional tendencies and using beautiful emotions to set it off. Theme can truly and vividly reflect this aesthetic emotion so that it can move people with emotion and exert the power of art to infect people. This is the literary emphasis of modern advertising design and the pursuit of beautiful artistic conception and taste. Suspense arrangement method

The method of expression is to create mystery and create doubts, making people unable to understand the meaning of the advertising picture at first glance, creating a state of suspicion and tension, and causing psychological waves in the audience. , produce an exaggerated effect, drive consumers' curiosity and strong actions, start positive thinking associations, and arouse the audience's strong desire to further explore the meaning of the advertisement title, and then point out the theme of the advertisement through the title or text of the advertisement, making it The suspense is lifted, leaving an unforgettable psychological feeling.

The suspense technique has a very high artistic value. It can first deepen conflicts, attract the audience's interest and attention, create a strong feeling, and produce fascinating artistic effects. Poster design knowledge (Section 4) Continuous series method

Through continuous pictures, a complete visual impression is formed, making the advertising information conveyed through pictures and text very clear, prominent and powerful.

The advertising image itself has a vivid and intuitive image. Repeatedly and continuously accumulated, it can deepen consumers' impression of the product or service, obtain good publicity effects, expand sales, establish a famous brand, and stimulate the desire to buy. It plays a big role in enhancing competitiveness. As a prerequisite for design strategy, establishing corporate image plays an important role that cannot be ignored.

As the basis of design composition, the grasp of formal psychology is very important. From the perspective of visual psychology, people are disgusted with monotonous and uniform forms and pursue diverse changes. The expression technique of continuous series is in line with the concept of "embedding diversity in unity". This basic law of formal beauty enables people to see "difference" in "sameness" and seek change in unity, forming an artistic effect that is both diverse and unified, contrasting and harmonious, and strengthens the appeal of art.

Magical psychedelic method

Using deformed exaggeration, using infinitely rich imagination to construct mythical and fairy tale-like pictures, reproducing reality in a fantasy scene, creating a certain distance from real life, This kind of expression technique, which is full of strong romanticism and more freehand than realistic, is very contagious with the sudden magical visual experience, giving people a special sense of beauty, which can satisfy people's requirements for strange and changeable aesthetic tastes. .

Artistic imagination is very important in this method of expression. It is a sign of developed human intelligence. Everything requires imagination, especially art. It is no exaggeration to say that imagination is the life of art.

Imagination is active from the beginning of creative conception to the end of design. The outstanding feature of imagination is its creativity. Creative imagination is the beginning of the excavation of new meanings and the emergence and display of new images. Its basic tendency is to transform the experience evoked by association, and ultimately form a new image uniquely created by the aesthetician, which has the power to strongly shake people's hearts. Prominent Features Method

Use various methods to capture and emphasize the unique features of the product or theme itself, and express them clearly, placing these features in the main visual parts of the advertising screen or highlighting them Processing, so that the audience can quickly feel it at the moment of contact with the verbal picture, pay attention to it and have visual interest, so as to achieve the promotional purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and exaggerated are generally determined by factors such as the unique special capabilities of the personalized product image, the manufacturer's corporate logo, and the product's trademark.

The method of highlighting features is also a commonly used expression method. It is one of the important methods to highlight the theme of advertising and has an expression value that cannot be ignored;

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