Why do Internet companies in China like to use animals as Logo?

Really, such as Tencent's Penguin, Tmall's Cat, Baidu's Bear and JD.COM. COM dog, thunderbolt hummingbird and so on. Every company chooses its own logo after careful consideration, and will eventually adopt the image of animals for various reasons.

First, animals have their own habits. People will give animals some subjective influences, such as lions are fierce, penguins are cute, cats are free, dogs are good friends of human beings and the most loyal beings. The animals chosen by enterprises represent the spirit that their enterprises want to express to a certain extent, which is a kind of appearance of enterprises in front of the public.

Second, animals will be more visualized in our eyes. When a company's logo appears in front of us, the logo that is generally invisible is definitely not as easy to remember as the image of an animal. Therefore, if an enterprise wants to be bigger and stronger, an impressive logo is more critical.

Third, animals can also bring intimacy to consumers. Internet companies sound like very tall creatures. In order to let your own enterprise penetrate into all walks of life, you can't use tall patterns as logo. At this time, a small and lovely animal image will be very beneficial to bring the company closer to us.

In fact, not only Internet companies in China, but also many companies around the world use animals to make logo. For example, Firefox is the image of a fox, the familiar social platform Twitter logo is also a bird, and the chat software MSN is also the image of a butterfly.

In recent years, Internet companies are still scrambling to register animal images as their symbols. Presumably, with the development of society and the increase of enterprises, animals in the world will be "carved up".