How to judge the advantages and disadvantages of film and television advertisements

With the continuous development of Wuhan film and television production industry, there are more and more film and television advertising production companies in the market, so the production of film and television advertising films is definitely good and bad, so how to judge the quality of film and television advertising films? Here's a brief explanation. The quality of film and television advertising works is not judged by standard standards like literary and artistic works, because the purpose of advertising is very simple, that is, to let consumers know about the products advertised. If we have to judge by artistic standards mechanically, then taking the two advertisements of "Shuang Bian" and "Extraordinary Coffee Coke" as examples, the author thinks that "Shuang Bian" undoubtedly comes from Xialiba, while the latter is undoubtedly Chun Xue. In fact, only consumers have the right to speak about the quality of advertising works, because it directly faces consumers, and consumers can buy products on the basis of understanding product advertisements. Therefore, successful advertising works are all about trying to figure out the perceptual needs of consumers' inner world, and then making accurate rational demands to meet consumers' needs. No matter how creative and innovative the advertisement is; Advertising creativity is superficial, even earthy. It is important to convey the product information to the target audience through effective advertising communication, so that the target consumers have the desire to buy. As the saying goes, "white cats and black cats can catch mice", so the purpose of advertising is only one: to promote sales and realize corporate profits. The advantages and disadvantages of film and television advertising are introduced above. As film and television producers, we should be aware of these points. The quality is judged by consumers. Both enterprises and film and television producers should seize this point to do film and television advertising. With the continuous development of the film and television industry, TV advertising photography is a necessary means for many well-known enterprises to promote their products, and it has been tried and tested. But it doesn't mean that film and television advertising is omnipotent, advertising is overwhelming, and stagnant market construction can't reflect advertising power at all.