Traditional Culture Encyclopedia - Photography and portraiture - What are the manifestations of advertising photography?

What are the manifestations of advertising photography?

The forms of advertising photography are roughly as follows:

1, story style. It is to express goods in the form of telling stories;

2. demonstrate. Show the unique advantages of goods through comparison or demonstration;

3. confirm. Invite celebrities or other ordinary people to prove the goods;

4. Time. Explain the relationship between the progress of the times and commodities by documentary or narrative shooting;

5. humor Promote the characteristics of goods with humorous language or photography, so that the audience can accept advertising information in a relaxed atmosphere;

6. suspense. Raise the audience's attention with suspense, and then explain the goods;

7. metaphor. Introduce the theme of advertising goods with simple metaphors;

8. solve the problem. Exaggerate a difficult problem, then introduce the goods and provide the answer to the question;

9. Celebrity recommendation. Introduce recommended products by using the focus and appeal of celebrities, and influence the attitude and purchase desire of the audience;

10, special effect formula. Add special effects in acoustics, pictures, lenses and other aspects to create an atmosphere, so that the audience can generate new stimuli in the visual aspect and leave an impression.