Supermarket promotion poster copywriting-supermarket weekend event slogan, how to post on Moments

Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles)

There will be many activities carried out during the year. At this time, the boss or teacher will ask us to make an activity plan and activities A plan refers to a written plan designated for a certain activity. Do you know how to write an activity plan? I have collected and organized "Supermarket Mid-Autumn Festival Promotion Copywriting (6 Practical Articles)". I hope it can be helpful to you. Please bookmark it. .

Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 1

Activity theme: Welcome the Mid-Autumn Festival and celebrate the Mid-Autumn Festival

Activity content:

1. Mid-Autumn Mooncake Exhibition

Activity methods:

1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers in a variety of ways to provide People feel rich. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees.

The display area can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

2. Launch a Mid-Autumn Festival gift package: package mooncakes with other health care gift packages, divided into several levels, such as 88 yuan, 188 yuan, and 288 yuan.

Mid-Autumn Festival During the festival, people buy gifts to honor the elderly or give gifts to friends. Generally, in addition to buying mooncakes, they also buy some other gifts, usually health care products. Combining mooncakes with other gifts makes it convenient for customers to buy. Certain discounts can also be taken on price.

3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in many people’s minds. In order to get rid of this mentality of customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site.

2. "Bring the Moon Home"

During the event, if you purchase over 100 yuan, you will receive a keychain with a moon hanging on it. The moon keychain has various shapes and is exquisitely made. There are some blessings engraved on it: such as Happy Mid-Autumn Festival, happiness, peace, happiness, etc., as well as some poems and phrases describing the Mid-Autumn Festival and the moon.

Operating instructions:

1. Keychains are customized by the mall, and the customization quantity is determined based on the sales volume of the mall. The customization cost of each keychain is controlled within one yuan.

2. Engraving the name of the shopping mall on the keychain can also be combined with a blessing, such as "__Shopping Mall wishes you a happy Mid-Autumn Festival".

3. Go to the designated place in the mall with your shopping receipt to collect the coupons, which cost 100 yuan each, 200 yuan each, and so on. Stamp the receipt after receiving it.

3. Full Moon "Ten Ten" Big Sale

Activity Time:___

Snap-up, the rush-buying duration is "ten minutes", buy during the rush-up time All products are 20% off, and the discount is calculated at the checkout counter, based on the checkout time and the mall music time as the mark. When the specific music sounds, the rush buying time begins.

Operating instructions:

_Do not inform the specific "rush buying" time in advance, please pay attention to maintaining order on site.

_Indicate that some products are not included in the rush sale, and use posters to indicate this on site.

_This activity can also be used to refund 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

Note: Supermarkets can launch daily Mid-Autumn Festival specials, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are followed by There is a certain connection with the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.

4. Love to take "family portraits"

If you spend more than 200 yuan in shopping, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

Time: Mid-Autumn Festival)

Location: Plaza at the entrance of the shopping mall

Co-organizer: XX photo studio or XX film company

Operation Description:

_You can set up a scene on site, or build a pavilion to create an ancient Mid-Autumn Festival charm, or arrange it into a modern reunion and festive scene.

_The name of the mall is included in the photo, so that you can think of the mall when you see the photo later.

5. Special service measures:

For many customers, they have to buy mooncakes. The types and prices of mooncakes in various shopping malls are similar, because most customers choose to buy them nearby. More convenient. How to make it more convenient for customers and how to attract customers from other shopping malls to purchase in this mall requires the introduction of distinctive service measures.

1. Telephone ordering of mooncakes: Announce the mooncake ordering telephone number in newspapers, shopping mall bulletin boards, and shopping mall posters half a month in advance. Any mooncake purchase of more than 100 yuan will be delivered directly to your door. Units can purchase collectively. Enjoy 10% off.

2. Mooncake customization: Cooperate with manufacturers to launch mooncake customization services, and announce the customization phone number and specific customization methods. After all, customers have different taste needs, and there are also some special customers who have special requirements. Mooncake customization is not only an expansion of the mall's service content, but also reflects the merchants' consideration of customers in every detail.

4. Mooncake delivery and delivery: For those who are in the urban area, they will be delivered directly to their homes; for those who are out of town, they will be delivered to their homes through express delivery such as the post office. This service can be charged a certain service fee, such as an additional 10 yuan. Busy people living in the city, maybe for various reasons, you are unable to give gifts to your family, elders, and friends in person. The mall will do it for you, transfer your gifts to them, and send you sincere blessings.

A brief summary of other activities:

1. Mid-Autumn Festival catering feast: In addition to eating mooncakes during the Mid-Autumn Festival, the family also has a reunion dinner together. Shopping malls and supermarkets can interact with the catering industry, and In cooperation with a large restaurant and hotel, a 20% off coupon will be given for purchases over 300 yuan, or free dining coupons will be given in a lottery for purchases over 300 yuan.

2. The beautiful scenery of the Mid-Autumn Festival is of course accompanied by singing and dancing. You can contact some amateurs The singing and dancing group set up a stage at the entrance of the shopping mall to perform to create a lively Mid-Autumn Festival atmosphere.

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Supermarket Mid-Autumn Festival Promotion Copywriting (6 Practical Articles) Part 2

1. Purpose of the Activity

In this article In promotional activities, companies start with the purchase of goods, and first make commitments to consumers from suppliers and manufacturers of related products (mainly through some related print advertisements and in-store pop). The second is a series of themed promotion activities in the store, such as 1. In terms of products, through the "Delicious Breakfast" and "Green Passion" series of themed activities, we serve as a good consultant for customers during shopping, guide consumption, and increase the price of our store. and quality image. 2. In terms of detailed services, a supermarket has three chain stores in this city, and its direct competitor is a local private supermarket with 11 chain stores. Therefore, you can expand the consumer group and find potential consumers through "outsourcing goods".

With the help of Teachers' Day and Mid-Autumn Festival on September 10, this event is positioned as an "emotional promotion" to create demand for consumers, thereby promoting corporate culture, looking for differentiation in corporate operations, and ultimately enhancing customer loyalty. Spend.

2. Activity time

The first phase is September 8-September 10

The second phase is September 24---September 29th

3. Activity content

Central theme: The Mid-Autumn Festival is full of eyes, and the taste of health is spreading!

Theme 1: Green passion

1. Select some or all products with "green food logo" in the store as special price target products for centralized promotion.

2. The vegetable and fruit areas will be inspected on-site in conjunction with the relevant local health departments and marked with relevant certifications.

Theme 2: Feel free to send lovesickness with good gifts!

(1) Activity location: Supermarket center exhibition hall

(2) Activity method:

a. First of all, the supermarket planning department must pay attention to participating in the exhibition in the early stage of promotion and publicity. Use print advertising to promote on-site suppliers or producers' commitment to product quality.

b. Strict hygiene requirements must be imposed on all staff involved in making mooncakes.

c. There are three small production stations on site, allowing shoppers to experience the fun of production, and providing material incentives to customers who participate in the production (prizes are provided by the manufacturer)

IV. Promotion methods

p>

(1) 1,000 special price tags specially for this theme promotion event

(2) Three local newspapers, 500,000 print ads

(3) 50,000 copies of pop posters in the store

5. Activity budget expenses

50,000 yuan for newspaper advertising;

50,000 yuan for various pop posters in the store;

The coordination fee of relevant departments is 5,000 yuan;

The cost of "buying a car from outside" is 3,000 yuan;

Other expenses are 5,000 yuan; the total is ***163,000 yuan

< p>Six, sales are expected

Mooncake sales are expected to increase by 20% over the same period last year

Sales of other commodities are expected to increase by 50% over the same period last year

Supermarkets Mid-Autumn Festival promotion copywriting (6 practical articles) Part 3

1: Purpose

Promote yourself through the festive atmosphere;

Increase the company's visibility;

Lay the foundation for post-holiday popularity.

Two: Thoughts

Since the opening of the business, the Mid-Autumn Festival is a traditional Chinese festival. As a festival that is popular in cities and villages, it can be said that all businesses have tried their best to create value. Great time. Moreover, the National Day is right after the Mid-Autumn Festival, and the seven-day National Day holiday is a rare promotional opportunity in the year.

Since our opening, we have been affected by various conditions. The business situation has not been very ideal. Our brand image has not been well spread among consumers.

The arrival of two festivals in succession is a turning point for us. We must let customers get some value from us, so creating a mouth-watering beer and creating popularity after the event is the main purpose of our Mid-Autumn Festival and National Day activities. In addition to strengthening the internal service quality, performance lineup, and discounts, we will cooperate with external advertising , I believe it will give consumers a new feeling.

Three: On-site decoration

The Mid-Autumn Festival and National Day are both traditional festivals for the Chinese people. The cloth cannot be alternative and must be popular, festive, and red. , in order to reduce fabric costs, you may use other scenery for the Mid-Autumn Festival and National Day.

1: The surrounding area is mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

2: Some golden balls and VCD discs can be hung around the stage and on the top to supplement the refraction of the light and increase the effect of the on-site lighting.

3: Some lanterns can be hung on the surrounding ceiling to enhance the atmosphere of the Mid-Autumn Festival. They can be removed during the National Day and can be used again during the Spring Festival.

4: Some large and small national flags can be hung on National Day to add to the atmosphere of the motherland’s birthday

5: Large-scale posters can be made on the glass and flowing glass on the right side of the entrance to indicate the holiday. Activity content

6: Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ booth

7: Display of holiday prizes at the entrance< /p>

8: Post advertisements at the stairway and in conspicuous places

Five: Event discounts

All consumers who make a reservation before x, xx, will receive a special snack from the company as a gift

1: Arrange the chefs to each introduce 2 "Mid-Autumn Festival-National Day" special dishes or snacks

2: On the night of the Mid-Autumn Festival, each table will receive a moon cake in the box

3: Get a coupon worth 50 yuan when you spend xx yuan or more

4: Get a lottery ticket for that night when you spend a bottle of Moutai beer

5: Give coffee coupons to some ladies with spending power and potential

6: Request Moutai beer sponsors to give small gifts to consumers who consume Moutai beer that night

7:x:xx -------xx: Consumers of xx can get a Mid-Autumn moon cake and a special snack

8: Prize setting: x month xx day: xx yuan

October 1: xx yuan

October 2: xx yuan

October 3: xx yuan

Saturday: Time schedule for the day< /p>

xx:xx————xx:xx daytime business hours.

xx:xx————xx:xx Pop music, slow rocking music.

xx:xx————xx:xx singer, brass, brass show, slow rocking.

xx:xx----xx:xx activity draw.

xx:xx——End slow shaking.

Seven: Advertising

Peripheral

1: 40 banners.

2: xx copies of leaflets (xx copies of metropolitan newspapers).

{Distribute along the street, post xxxx copies along the street}.

Inner perimeter:

1. DJ booth, waiter promotion.

2. Posters.

Items that need to be purchased and customized for the event:

Moon cakes, xx CDs, 50 pieces of elastic cloth, 10 kilograms of iron wire, 2 kilograms of utility knife, 3 pairs of scissors, 3 nails, 2 inches and 2 kilograms.

2 small hammers, 2 cement nails, 1 box of lanterns, 20 national flags, 30 small national flags, 3xx gold-plated balls, xx advertising supplies.

40 banners and leaflets: xx number of inner promotional advertisements.

Consumption coupons and coffee coupons.

Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 4

1. Prelude

The annual promotion opportunity "Mid-Autumn Festival" is coming soon. In addition, this year, like XX, the Mid-Autumn Festival (September 14) and the National Day (October 1) are very close to each other, which is even more challenging for businesses. Therefore, whether we can do this event well is particularly important for whether we can achieve the sales target for the whole year. At the same time, we can grasp the consumer psychology and maximize the flow of people, popularity, and popularity during the Mid-Autumn Festival and National Day. Expanding the sales volume of the shopping mall will inevitably increase the market share of each branch of Quanxin Supermarket and increase the reputation of Quanxin Supermarket.

2. Activity theme: "Welcome the National Day and celebrate the Mid-Autumn Festival"

3. Activity time: 20xx.09.07-20xx.10.5

4. Activity purpose:

1) Taking the "Mid-Autumn Festival and National Day" as an opportunity, plan a series of activities to further promote the overall image of the company and improve the company's visibility and reputation among customers and suppliers;

2) With the arrival of festivals such as the "Mid-Autumn Festival" and "National Day", plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

3) By planning a series of activities, we will deepen the mutual understanding and emotional communication between Quanxin Supermarket and consumers; expand the company's visibility and further establish Quanxin Supermarket's mission of "caring for community residents and building a warm home" social image.

5. Target audience: customers, suppliers, employees

6. Campaign slogan:

1) Welcome the National Day and celebrate the Mid-Autumn Festival

< p>2) The full moon and Mid-Autumn Festival are full of love for Quanxin

3) The full moon and the whole country celebrate together

4) The Mid-Autumn Festival is full of love for Quanxin and your hometown!

5) A big gift for the Mid-Autumn Festival and Family Reunion

6) Look at the moon and embrace the distance, spend the full moon

7) During the festive season, Quanxin will love you more and send you warmth

8) Celebrate the festival with gifts and affection

9) Warmly celebrate the 59th anniversary of the founding of the People’s Republic of China!

10) Quality, service, value for money!

11) Care for community residents and build a warm home

Supermarket Mid-Autumn Festival promotion copy (6 practical articles) Part 5

"Happiness in Hualian, love is stronger "Concentrated"

1. XX Mid-Autumn Festival Food Festival - Mooncake Exhibition

In conjunction with the food festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Joint Exhibition" will be held to launch various famous brand mooncake manufacturers. New mooncakes with unique characteristics and different flavors.

2. XX Nutritious and Health Products Festival

The Mid-Autumn Festival has always been the peak sales season for health products, especially after the large-scale "gifts and health" promotion of health product advertisements in recent years. ,More and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, since health products have considerable profit margins, suppliers should be very strong in promotion, cooperation and cooperation. Big ones. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and effectively stimulate the sales of health care products during the festival on the other.

3. Exhibition of famous wines and specialties in XX

The Mid-Autumn Festival is always the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the exhibition of famous wines and specialties, Specialty product exhibitions can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

4. "Hualian sends affection and Mid-Autumn Festival presents gifts." ”

Whenever you purchase mooncakes or tonics worth RMB 200 or more in this supermarket, you will receive a beautiful gift. (Suggested gifts are red wine, lighters and other fashionable items)

National Day: "Ode to Happy National Day, Hualian Gifts Are Overwhelming"

1. "Ode to Joy and Luck"

The lucky wheel keeps spinning, giving away great gifts!

Customers who spend more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.

2. "Ode to Joy and Affordable Benefits"

During the 7-day National Day holiday, a product will be launched every day at a shocking price. Let customers feel the real benefits.

3. "Ode to Happy Membership"

Introducing hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian’s membership card become one of the must-have items that you carry with you.

4. "Ode to Happy Fashion"

Fashionable home textiles also give out gifts, and happy coupons keep coming!

Every time you spend more than 100 yuan on home textiles, you can get Get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on! (Suggestion: Home textiles can also be used as a package to stimulate newlyweds to buy a complete set in response to the National Day wedding climax.)

5. Activity coordination:

< p>Purchasing Department: Negotiate with suppliers about activities and gifts.

Operations Office: Provision of venues and piles.

Planning Department: layout of venue, production and distribution of DM, supervision and execution of activities.

6. DM

The cost of making a large 4k or 8p page is about 6,000.

The specific content is based on the company’s overall arrangements.

Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 6

1. Purpose of the activity:

Mid-Autumn Festival, one of the three traditional Chinese festivals, National Day holidays, national holidays. This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Event time:

September 23, 20xx - October 8, 20xx

The National Day holiday will end on the 7th, and the Mid-Autumn Festival Giving gifts and having the reunion dinner are all done before the 6th, so the time for this event is set at the above time.

3. Activity theme:

"Join the Mid-Autumn Festival and the National Day, enjoy the wonderful Hualien together"

4. Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong love"

"Happy in Hualian, strong love"

1. 20xx Mid-Autumn Food Festival— —Mooncake Exhibition

The "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Joint Exhibition" is held in conjunction with the Food Festival, focusing on launching new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.

2. 20xx Nutritious and Health Products Festival

The Mid-Autumn Festival has always been the peak sales season for health products, especially after the large-scale promotion of "gifts and health" in health product advertisements in recent years. ,More and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, since health products have considerable profit margins, suppliers should be very strong in promotion, cooperation and cooperation. Big ones. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and effectively stimulate the sales of health care products during the festival on the other.

3. 20xx Famous Wine and Specialty Products Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the exhibition of famous wines and specialties, Specialty product exhibitions can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

4. "Hualian sends affection and Mid-Autumn Festival presents gifts." ”

Whenever you purchase mooncakes or tonics worth RMB 200 or more in this supermarket, you will receive a beautiful gift. (Suggested gifts are red wine, lighters and other fashionable items)

National Day: "Ode to Happy National Day, Hualian Gifts Are Overwhelming"

1. "Ode to Joy and Luck"

The lucky wheel keeps spinning, giving away great gifts!

Customers who spend more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.

2. "Ode to Joy and Affordable Prices"

During the 7-day National Day holiday, a product will be launched every day at a super shocking price. Let customers feel the real benefits.

3. "Ode to Happy Membership"

Introducing hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian’s membership card become one of the must-have items that you carry with you.

4. "Ode to Happy Fashion"

Fashionable home textiles also give out gifts, and happy coupons keep coming!

Every time you spend more than 100 yuan on home textiles, you can get Get a 20 yuan home textile shopping coupon. You can get two tickets if you spend 200 yuan in shopping, and so on!

5. Activity cooperation:

Purchasing Department: Negotiate with suppliers about appropriate activities and gifts.

Operations Office: Provision of venues and piles.

Planning Department: layout of venue, production and distribution of DM, supervision and execution of activities. Supermarket weekend event promotion slogans, how to post to Moments

Supermarket weekend event promotions

How to post to Moments

:

1 , Shopping every weekend and drawing big prizes.

2. Exquisite products are constantly on the shelves, and discounts are held on weekends.

3. During the Thanksgiving weekend, the whole department will receive endless benefits.

4. When the weekend comes, let’s eat and bring more happiness!

5. Chanmel has a beautiful life, and her beauty blooms on the weekend.

6. Good luck "increases day by day" on weekends.

7. Weekend decoration,

gifts

to each other.

8. Work is glorious, and weekends are polite.

9. Spend the weekend happily and spend the summer refreshingly!

10. Move your mood during the "Five" period, refresh your mind during the "Year" summer, and bid easily on weekends!

11. Weekend Supermarket

Carnival

Bring great benefits to your home.

12. Special offers are waiting for you, and have a cup of fun on weekends. How to write a soft article about 12% off for the whole supermarket

1. The title is attractive enough

Everyone surfs the Internet every day, and everyone must be aware of the word "clickbait". An excellent supermarket promotion soft article must have an attractive title. After some consumers read the title, they can't help but click on the link and enter the web page to start browsing the article. It can be said that the content of the soft article is important, but if the title is not attractive and no one clicks to browse, it is equivalent to a failed soft article. The title of the supermarket soft article can be written in a metaphorical manner in the implicit expression method. This kind of title will make the soft article more novel and creative, thus leaving a deep impression on users.

2. The content of the soft article topic

After the soft article title is written, it is necessary to start writing the soft article content. Here I would like to remind everyone that the soft article is not written by just one editor. , instead, senior copywriters plan the soft copy, and then designers design some of the materials in the soft copy to ensure that the proportion of text and pictures in the soft copy is appropriate and users will browse more comfortably.

If a supermarket promotional soft article wants to attract consumers, the overall content must not be all text, but should include pictures and texts. For example, if you want to show that the supermarket products are heavily discounted this time, you can add some exaggerated pictures to compare the original price of the product with the price after the discount.

3. Marketing content of soft articles

Supermarket promotional soft articles are already marketing soft articles, so there is no need to deliberately hide marketing content. In the planning process, consumers should be most willing to read it. To expand the content, such as comparing the original price and discounted price of the product mentioned above. It is forbidden for a promotional soft article to talk about irrelevant content, so that consumers will have no idea what the soft article is for after reading it.