Traditional Culture Encyclopedia - Photography and portraiture - I am a novice at Taobao. How to play Taobao is better?

I am a novice at Taobao. How to play Taobao is better?

Closing a deal is the successful sale of the product you recommend. Sales is a job that depends on performance and success or failure. The transaction cannot be empty. No matter how well you do other work in promotion, you can't succeed if you can't reach a deal with customers. Therefore, we should keep every customer in the station who chats with you, leaves messages for your store and writes to you. There are certain needs and potential users. If you don't get in touch with them in time and try to make a deal, he may never come to your shop again in thousands of Taobao shops! This is the so-called strike while the iron is hot. I believe that most sellers have the experience that customers who buy and pay directly without asking anything often account for less than 10% of the total sales. According to my personal experience, there are rules and methods to follow in timely trading. 1。 Understand the real intention of customers. Customers who ask you questions and leave you messages often have all kinds of questions, asking about prices, asking about product features, or even just asking casually. So you should know his real intention through his questions and then give a clear answer. For example, customers say, I think everything here seems very expensive. It's neither expensive nor expensive to answer rashly. Everything I have here is actually very cheap. Not only does this often fail to dispel customers' doubts, but it may even make customers shut up and ignore you. In fact, he said that the things in your shop are expensive, which is often not the expression of his true meaning, maybe because he doesn't have enough wallets. So when a customer says your things are expensive, ask him, what do you think is expensive? Which is more expensive? If the customer says one, two or three, it means that after comparison, he really thinks your things are more expensive. If the customer can't answer your question, in fact, the customer doesn't know whether the product is expensive or not, but lacks purchasing power and is embarrassed to say it. At this time, you need to recommend some cheaper goods or tell him about the ongoing preferential activities. 2。 Describe the benefits the product brings to customers. After knowing the real intention of customers, we should introduce the products that customers like. At this time, the focus of the introduction should be on the benefits that the product may bring to customers. This will give customers confidence. For example, my special 40CM jewelry studio in 88 yuan has attracted many customers, many of whom are big diamond sellers. Here, I will focus on the advantages of the studio: you don't need PS to shoot professional-grade pictures directly, attracting more buyers' attention, saving a lot of time, and it is very convenient to carry, and you can take photos directly from suppliers, saving a lot of expenses for preparing samples. These advantages are related to the vital interests of customers, and often make customers know very clearly the help your products can bring to him, which is the prelude to the transaction. 3。 Suggest a deal. After understanding the advantages and benefits of products, especially products with excellent cost performance and strong competitiveness, many customers will choose to buy them. But some customers will still hesitate. At this time, we also need to make some efforts. (1) Assuming that the customer has agreed to buy, this is a way to force her to trade by saying that the other party will of course buy when the other party is still slightly suspicious or hesitant. Suppose she has already asked for it (well, look, do you prefer surface mail or express mail? Well, do you think you prefer green or red? Well, this is the promotion period of the store. You can get a discount of 10% now, but it may be gone after a while. Of course, the premise of these must be real promotion. If you deliberately cheat customers in order to make a deal, you will lose long-term customers. (3) Quality problems are guaranteed to be returned and replaced. If the customer feels good after listening to your introduction, but can't make up his mind, at this time, as long as you have confidence in your product, you can let the other party try to buy it first. If there is any problem, guarantee the return. After customers are satisfied with the purchase, they will often continue to spend money and even help you introduce customers. Example 1: (Well, you can only buy one studio this time to see the effect and feeling. Many customers feel good after buying sheds and buy a suit. Example 2: (Well, you can buy a studio and go back and have a look. If there are any quality problems, don't worry, I will definitely help you solve them. Many customers have the same concerns as you, but introduce them to me after using them. (4) Buyers testify that many customers often like your products, but they are still a little worried. The average seller usually has some old customers and loyal customers. At this time, you can give an example that * * * bought my product, which is very good. You can ask him. Of course, the higher the heart level of the client you recommend, the better. I often use this method. In my product introduction, I compared the pictures taken by some customers after buying the studio with those taken before using the studio, and we can clearly see the great contrast of the pictures. This can often bring confidence to customers and prompt them to make a purchase decision. For example, (MM), you can look at the comparison chart of silver jewelry products of XX sellers in our store. Really, shadows and reflections have disappeared. The color is also very soft and realistic. The effect is really obvious! You can also ask him)

Satisfied, please adopt.