What does Taobao operation mainly do?

Taobao operation mainly refers to the arrangement, operation and management of e-commerce in Taobao, including the operation of the whole e-commerce process, such as ordinary shops or shopping malls, planning schemes, promotion schemes, page templates, activities, services and so on.

In the final analysis, the main work of Taobao operation is mainly divided into the following points:

1, looking for baby. Product selection is the first step of operation, and subsequent operations are based on commodities. The main objectives are to tap the potential commodities in the market, help improve the baby effect, optimize the inventory situation, monitor hot-selling commodities, track competitors and create explosions.

2. Collect the best-selling categories, brands and items in the industry, analyze the reasons for their popularity, and summarize the successful marketing methods. Analyze the advantages and disadvantages of hot-selling products, and find the reasons and solutions for our hot-selling products. Choose the right goods, which are explosive, meet the needs of the public and can conform to the market trend.

3. What are our strengths and weaknesses? What categories, brands and articles are there? Familiar with product life cycle and market capacity.

4. Analyze competitors' products, formulate corresponding marketing plans and promotion schemes, and quickly seize the dominant position of traffic portals.

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Extended data

Taobao's main products:

1, Ali Wangwang

Alibaba Want Want, an instant messaging software, is used for communication between online registered users. Ali Want Want is a communication tool officially recommended by Taobao. At the same time, Taobao supports users to communicate in the form of chat rooms on the website, and Taobao transaction recognizes that the chat content of Taobao Want Want transaction is saved as electronic evidence.

2. Taobao shop

Taobao shop refers to the shops or shops used by all Taobao sellers on Taobao. Taobao Wangpu was born relative to ordinary shops. Every new shop opened in Taobao is a shop interface generated by the system by default, which is often referred to as ordinary shops. Taobao Wangpu (personalized shop) service is a service provided by Taobao to Taobao sellers, which allows sellers to use the computer and network technology provided by Taobao to realize the personalized shop page display function different from the general store display form of Taobao.

3. taobao index

Taobao index is a free data query platform based on Taobao. By inputting keywords, you can query the search hotspots and trading trends in Taobao market and locate the trend changes of consumers in market segments.

4. Happy Taobao

On June 5438+February, 2009, Taobao and Hunan Satellite TV jointly established Happy Taobao Company to jointly expand the new market of TV online shopping. In April of 20 10, they not only launched Happy Taobao program on Hunan Satellite TV, but also opened sub-channel area and external independent website on Taobao, creating a brand-new business model combining e-commerce with TV media.