What are the forms of advertising?

(1) by media, 1. Print advertisements mainly include print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues, agency introductions, etc. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements. 2. Electronic advertisements mainly include radio advertisements, TV advertisements, movie advertisements, computer network advertisements, electronic display advertisements and neon advertisements. 3. Physical advertisements mainly include physical advertising, window advertisements and gift advertisements.

(2) Classification according to the location of advertisements 1. On-site exhibition advertisement refers to the advertisement set inside and outside the sales place. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements and giant commodity advertisements. 2. Advertising on non-sales websites refers to all forms of advertisements that exist outside the sales websites.

(3) Classification by advertising content 1. Commercial Advertising Commercial advertising is the most common form of advertising, and it is also the key object of advertising theory research. Commercial advertisements aim at selling commodities and provide consumers with commodity information. 2. Cultural advertisements are advertisements that spread science, culture, education, sports, press and publication, etc. 3. Social advertisements refer to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc. 4. Government announcement refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(4) Classification by advertising purpose 1. Product advertising refers to advertising that directly sells products in order to open up sales and increase market share, and introduce the characteristics of products to consumers. 2. Public * * * relationship advertisements refer to advertisements aimed at establishing a well-organized social image, so as to increase public confidence in the organization and establish its excellent reputation.

(5) Classification by advertising form: 1. Photo advertisements mainly include photography advertisements and information advertisements. Expressed in a realistic and creative form. 2. Text advertising refers to the form of using text creativity to express the content appealed by advertising. Text advertisements can give people space for image and association. 3. Performance advertising refers to an advertising form that uses various performing art forms to achieve the purpose of advertising through the artistic rendering of performers. 4. Speech advertising refers to the use of language art and skills to influence the public's advertising form. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product. 5. Comprehensive advertisement This is an advertisement that combines several advertising forms to make up for the deficiency of a single art form.

(6) According to the classification of advertisements by stages, 1. Advocating advertising, also known as original advertising, aims to open up a new product market or guide a new concept to the market. The point of this kind of advertisement is to let people know. 2. Competitive advertising This kind of advertising is also called comparative advertising. It shows the advantages of its own products by comparing with others' products, so that the public can subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation. 3. Prompt advertisement This kind of advertisement, also known as reminder advertisement and memo advertisement, refers to that after a certain stage of commodity sales, the commodity has become a familiar commodity, and the name of the commodity is often prompted to the public to promote commodity sales. In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target audience, advertisements can be divided into: advertisements aimed at children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.