Five Models of Advertising Language _ Skills and Methods of Advertising Language

Advertising slogan, consulting Qi Teng Science and Technology can help you!

According to different businesses and different needs, I don't know your specific situation, so I can't give you a specific solution.

But I can tell you five patterns of advertising language design, which you can refer to.

The first one: directly say the unique benefits you can provide to each other.

For example:

⑴: The advertising slogan of the lighting shop is "128. You can choose any style, and there is always one that suits you!" . This is to tell consumers that I have more choices here, because choice is also a necessity.

⑵: "15 minutes, otherwise it's free!" Like this, just tell each other that what I offer you is speed.

⑶: "It only takes 15 days, and the passenger flow is increased by 2 times", which are the benefits you can directly provide to the other party.

These are advertising slogans that can make consumers intuitively perceive value, not empty.

The second type: help consumers shout out their voices.

For example:

⑴: The slogan of melatonin "No gifts for the New Year, only melatonin" was discovered by Shi Yuzhu when he was doing market research. China's parents want their children to buy nutrition for themselves, but they are embarrassed to say so, so Shi Yuzhu helps to shout every day.

⑵: A playground with bumper cars designed a billboard: "Mom and Dad, I want to drive like them!" " . This is to shout out the voice of consumers.

The third type: giving instructions, also known as conditioned reflex of demand matching.

When a consumer has a certain demand, tell him directly what products he needs to buy.

For example:

"Afraid of getting angry and drinking Wang Laoji"

"Tired and sleepy, drink Dong Peng's special drink"

"Send the patient to Chu Yuan"

"If you want to have a good voice, the golden voice is a treasure."

"Stomach bloating and indigestion, Jiang Zhong Jianwei Xiaoshi Tablet" and so on ~

The fourth type: suggestive association.

For example:

"xxx painting, painting that can raise fish!" -It means it's not poisonous.

"The kitchen can be visited at any time"-implying kitchen hygiene.

"Eat back the taste of chicken 50 years ago"-implying pure taste. Wait ~

Fifth, create the concept of differentiation.

For example:

Classic white plus black cold medicine slogan:

I don't sleep when I shoot white films during the day, but I sleep soundly when I shoot black films at night! '

Farmer's orchard, shake it before drinking! '

"Oreo! Lick the bubble!

These are all cases of differentiated promotion with similar competing products in the market. If you have any marketing questions, please add the contact information of "Qi Teng Technology" through Baidu, and I will answer them one by one. Thank you again for your support!

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