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Huawei and glory: brand differentiation analysis, which is more suitable for you?

Huawei and Glory have their own advantages. This paper will discuss the differences between the two brands from the aspects of product positioning, price positioning, hardware configuration, sales methods and brand association.

Product positioning

Huawei Mate series is full of high-end business style, stable and tasteful. Glory series is full of youthful vitality, fashionable color matching and design, specially designed for young people.

Price positioning

Glory series, aimed at the low-end market, has a high cost performance and easily captures the hearts of young consumers. Huawei, on the other hand, focuses on the high-end market with relatively high price but excellent quality.

hardware configuration

Huawei is equipped with Leica camera, and its hardware configuration is better. AI smart cameras and system acceleration technology are remarkable. Glory pursues cost performance, and the hardware configuration is optional, but it still meets the needs of daily use.

Sales model

Both Huawei and Glory have online and offline sales channels, but it is difficult to find glory in specialty stores. Both brands have their own official platforms on the Internet, which do not interfere with each other and are wonderful.

Brand association

Glory, as an Internet mobile phone brand launched by Huawei 20 13, is a sub-brand of Huawei smart terminals. Focusing on quality, innovation and service, we are committed to bringing the ultimate scientific and technological experience to young people and young mental groups and jointly creating a young lifestyle.