What is the concept of outreach shop? Characteristics of outreach stores and similarities and differences between in-store stores.

Concept of the outreach shop: The outreach shop is a professional consultant who has worked in the outdoor exhibition delivery center for a long time. By mastering the product performance, use, usage, price, production technology, product market competition, etc., it properly publicizes and introduces its own products, moves customers, and urges them to reach an order agreement, thus improving their performance and obtaining sales profits for the photo studio. It is the product of the development and progress of the photo studio and the embodiment of traditional outlets and outdoor management. The characteristics of the outreach shop: the working place is relatively flexible, the customers are diverse, the need to adapt, the pressure resistance is good, and it is greatly affected by the weather. The similarity between the outreach store and the in-store store is: 1. The purpose is to urge customers to reach an order agreement, so as to improve performance and increase sales profits for the studio. 2. Everyone must have relevant commodity knowledge, enterprise knowledge, customer psychology knowledge and certain related sales skills. 3. The procedures and steps of negotiation are basically the same. 4. You also need professional image design and appearance packaging, and master and use professional polite expressions. 5. Record the detailed information of customers, and carry out later customer maintenance. The difference between an outreach store and an in-store store: 1. The outreach shop is located in a busy street or business district, and its outdoor conditions are complex and changeable. Due to environmental restrictions, the influence of people flow and weather on the exhibition shop is particularly important; The working environment in the store is relatively fixed and comfortable. 2. Outreach stores are aimed at all kinds of passers-by, so it is necessary to actively explore potential customers and try their best to introduce them to the booth, and customers need to win for themselves; The customers in the store are all prospective customers who take the initiative to patronize. 3. Outreach stores need to record customers' needs and contact files in detail, and pursue orders or maintain customers in the case of a failure to close a deal. During the booking period, the store needs to arrange to take over the later work; In-store stores generally need to do the after-sales process after placing an order and directly carry out the follow-up work. The outreach shop is a team with strong fighting capacity. They need the cooperation and unity of every excellent outreach store, encourage and help each other, create an atmosphere of preferential promotion, make a stunt, face different types of customers, have the heart of being hit and rejected, and have good psychological quality; The sales resistance faced by the stores in the store is relatively much smaller.