What is the public relations major?

The major of public relations is a highly applied discipline, the main purpose of which is to learn how to convey information properly and make it achieve the expected results. This major requires mastering technical and management skills, as well as the ability of strategic planning and problem solving.

This major mainly studies the relationship between government, industrial and commercial enterprises and international public relations, aiming at cultivating public relations professionals who are good at management, planning and communication, have systematic administrative knowledge, are familiar with modern communication theories and methods, and master various propaganda skills and diplomatic arts.

main course

Social psychology, marketing, politics, sociology, public relations principles, communication, management, public relations practices and cases, advertising principles, advertising planning and strategies, negotiation skills, social investigation methods, computer applications, mass media research, film and television production, photography, communication law courses, advertising design, organizational behavior, interpersonal communication and etiquette, and public relations.

Shanghai offers universities with this major.

East China Normal University, Shanghai International Studies University, Shanghai Normal University, shanghai second polytechnic university.

Extended data

Professional knowledge and skills

1, master the basic knowledge and theory of public relations;

2. Have a solid professional knowledge of public relations;

3, familiar with the general skills of public relations;

4. Have a foundation in humanities and social sciences;

5. Have the skills and skills to comprehensively use the knowledge learned to analyze and deal with practical problems of public relations.

Employment direction

Engaged in information research, corporate culture, image planning, publicity and promotion, foreign affairs exchange, United front and overseas Chinese affairs. At all levels of government, enterprises and institutions, the media.

Baidu encyclopedia-public relations major